Christiana Unasurugwo’s Post

When it comes to attracting customers, are you all about: 💸 Short-term profits? 👊 Aggressive sales tactics? 📈 Reaching quotas at any cost? OR are you focused on: 🤝 BUILDING AUTHENTIC RAPPORT and understanding customer needs? 💡 CREATING GENUINE VALUE by solving problems and showing results? What if you used JOY to create lasting connections with your audience? Would it bring you more ROI or less? Several well-known companies have found success by using joy as a marketing tool: 🎈 Reddi-wip's Joyful Insights Campaign focused on bringing joy to their customers' lives. Did you know 93% of Americans want more joy in their lives? 🐾 Chewy.com surprised customers with thoughtful gifts in their Personal Touch Campaign, sparking social sharing and smiles all around! 🎶 Remember Coke's "I'd Like to Buy the World a Coke" campaign? This 70s classic showed people from different cultures coming together, enjoying a Coke, and sharing moments of pure happiness! Infusing joy into your marketing goes beyond temporary happiness. It's about creating lasting emotional connections with your audience in the marketing content you create. How are YOU incorporating joy into your marketing strategy to create memorable experiences for your customers while staying authentic and ethical? #JoyfulCommunications #RelationshipMarketing #EthicalMarketing #EthicalEntrepreneurs #KingdomBusiness #PurposeDrivenBusiness

🚀 Stop Chasing Customers—Start Attracting Them! 🎯 What if the secret to business success isn’t chasing customers, but making them come to you? Think about it—successful brands don’t sell, they attract. Curious how? 🤔 Quick Story : Lucy, a baker, spent months chasing customers with discounts and promotions, but it wasn’t working. One day, she started sharing her baking process and personal story online. Soon, people connected with her passion, and customers started coming to her without any chase. 🍰👩🍳✨ Her secret? •Build a Brand Story 📖✨ •Show, Don’t Just Tell 🌟🛠️ •Be Consistent 🔁🎯 •Create Connection with your audience 💬💡 Lucy didn’t change her product, just her approach—and it made all the difference. 💡 If you’re facing any challenges with building your brand or attracting customers, drop them in the comments, and I’ll cover them in the next post! 📩 #BusinessAttraction #MagneticMarketing #HyperToHeaven #BrandStorytelling

Think about the last time a friend recommended a restaurant. You probably felt more inclined to visit based on their positive experience, right? Or have you ever noticed how a friend’s sweet review about a new gadget makes you want to buy it? That’s the power of trust in action. And it’s exactly what happens when your customers share their positive experiences with your brand. It does more than just showcase your products or services, it builds trust and credibility for your brand. Here’s why infusing customer testimonials into your brand storytelling works: 📌AUTHENTIC VOICES RAISE CONFIDENCE: There’s something special about hearing directly from others who have experienced your service and loved it. It makes new customers feel more secure in their decision to choose you, in a way that your own claims simply can’t. 📌CONNECTION THROUGH REAL STORIES: Testimonials are not just reviews; or just about praising your product and services, they are real stories that resonate with potential customers. When potential customers see others thriving with your service, they picture themselves doing the same. 📌 VALUABLE FEEDBACK: Each testimonial is a snippet of feedback, an opportunity to better your brand and product offerings. It’s a chance to see what you’re doing right and, sometimes, what needs improvement. GETTING STARTED WITH TESTIMONIALS: 📍Don't be shy. Reach out to happy or satisfied customers, and ask if they would share their experience with your products or services. Most people love to share good experiences, especially, if they believe it could help others. 📍Make sharing their story easy. A quick form, a casual chat, a prompt via email, WhatsApp message or voice note, comfort is key. 📍 Place these stories where they shine: on your website, across your ads, in marketing materials and yes, right here on LinkedIn. Let them speak for you. How has customer testimonials impacted your business? Or if you haven’t started using them, what’s holding you back? Drop your thoughts below. I love seeing how shared experiences create community and growth! #14daysgrowthwithToyinafolabi #day10growthwithToyinafolabi #brandingandbrandbuilding #smallbusinessowners #smallbusinessownersoflinkedin #brandingtips101 #brandmarketing #brandawawareness #brandandbrand #brandingisnotalogo #brandingyourbrand #brandingtips101 #exquicitejaymee

How to turn your followers into loyal customers—no gimmicks needed. Having a large following is great, but what really matters is turning those followers into loyal customers. This doesn’t happen overnight, and it certainly doesn’t happen by accident. It takes a strategic approach to building relationships and providing value at every touchpoint. Start by understanding your audience’s needs and pain points. What are they struggling with? How can your product or service help? Next, focus on building trust. This means being transparent, delivering on your promises, and providing exceptional customer service. Finally, don’t forget to reward loyalty. Offer exclusive discounts, early access to new products, or other perks to your most engaged followers. Show them that you appreciate their support and that they’re a valued part of your brand’s community. If you’re ready to turn your followers into lifelong customers, let’s create a strategy that nurtures these relationships and drives long-term success. #CustomerLoyalty #BrandCommunity #SocialMediaStrategy"

more customers = more 💰 There’s no denying their importance, but sometimes, we get blinded by the need for more that we lose sight of what’s in front of us... our current customer base. The people who already invested hard-earned money and attention into your brand. Nurturing your current customer base is imperative. Check in with them. Answer their questions. Offer them something exclusive. Randomly give them something. Make them brand advocates. When your customers speak highly of your brand on and offline, you’ll expand your reach and attract new customers. A win-win. #morningthoughts

Happy August! 🌞⛱️🩷 As a new month begins, it's a perfect time to set our sights on fresh challenges and achievements. Let's dive into our team's goals for August: Laura’s Goals: ✨ Create new email flows ✨ Working on something top secret ✨ Post more on my personal tiktok ✨ Drink more water ✨ Start Q4 planning Sonia’s goals: ✨ Create customer experience reports  ✨ Hyper organise the warehouse to make it more efficient ✨ Work on accounts and try and get Laura to stop spending money (oops😂) ✨ Go for a walk at lunch and eat healthier Will’s goals: ✨ Increase email sales by 15% MoM ✨ More accurate and regular data reporting ✨ Eat more greens ✨ Reduce monthly outgoings by 3% Macy’s goals: ✨ Run more ✨ 10k steps a day ✨ Increase sales on TikTok ✨ Do more TikTok lives ✨ Prepare content for top secret project Let's make this August a month of growth and success! 💪🏼 What are your goals this month? #lovendu #goalsetting #emailmarketing #socialmediamarketing #q4 #smallbusiness

𝐄𝐧𝐠𝐚𝐠𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐬𝐞 𝐭𝐢𝐩𝐬! 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐩𝐢𝐞𝐜𝐞𝐬 𝐬𝐡𝐢𝐧𝐞 𝐛𝐫𝐢𝐠𝐡𝐭𝐞𝐫 𝐨𝐧𝐥𝐢𝐧𝐞! - 𝐒𝐩𝐞𝐚𝐤 𝐇𝐮𝐦𝐚𝐧: Imagine you're chatting over coffee. Be real, be you. People connect with authenticity, not with a robot-like vibe. Keep it genuine, and watch the engagement flow. - 𝐓𝐢𝐦𝐢𝐧𝐠 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠: Post when your audience is awake and scrolling. It's like showing up at the right party – you want people there to join the conversation. - 𝐕𝐢𝐬𝐮𝐚𝐥 𝐅𝐞𝐚𝐬𝐭: A picture is worth a thousand words, right? Share eye-catching visuals. No need for fancy stuff, just something that makes the thumb stop scrolling. - 𝐂𝐚𝐩𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐫𝐦: Your caption is your wingman. Make it short, snappy, and relatable. Bonus points for humor – everyone loves a good laugh. - 𝐑𝐞𝐬𝐩𝐨𝐧𝐝 𝐋𝐢𝐤𝐞 𝐚 𝐁𝐮𝐝𝐝𝐲: When people comment, reply like you're texting a friend. Acknowledge comments, ask questions, and keep the vibe friendly. It's a two-way street. Remember, no need for a social media PhD. Just be yourself, keep it simple, and enjoy the buzz! 🚀

🚀 Creating Raving Fans: When considering the lifetime value of a customer, there is a big difference between everyday customers and raving fans. In today’s digital landscape, customer advocacy is crucial. Brands like Chick-fil-A Restaurants, Publix Super Markets, USAA, and 1-800-GOT-JUNK? mastered turning customers into raving fans. Here’s how you can do it too: Offer Something Truly Unique 🌈 ✔ Stand out with a distinctive value proposition. ✔ Highlight unique product features, packaging, or brand values. ✔ Amplify your uniqueness in every marketing effort to create lasting impressions. Delight with Exceptional Service 💼 ✅ Exceptional customer service is a necessity. ✅ Actively listen to feedback and respond promptly with genuine solutions. ✅ Infuse every interaction with positivity and a genuine desire to help. Consistently exceed expectations. Get Intimately Acquainted with Your Customers 🤝 ❗ Dive deep into customer data to understand preferences and pain points. ❗ Segment your audience and tailor your marketing efforts. ❗ Personalize communications to make customers feel valued. Engage Authentically on Digital Platforms 💬 ➖ Use social media for genuine engagement, not just broadcasting. ➖ Initiate conversations, respond to comments, and join relevant discussions. ➖ Monitor social media mentions and address issues proactively. Grant Exclusive Access to Your Most Loyal Fans 🚪 ☑ Reward loyalty with early access to new products, promotions, or events. ☑ Make loyal customers feel like valued insiders. ☑ Use their feedback to refine your offerings. Express Gratitude and Reward Loyalty Generously 🎉 🗝 Thank customers genuinely and frequently. 🗝 Offer exclusive discounts and perks. 🗝 Implement a robust loyalty program to incentivize repeat purchases. Handle Problems Swiftly and Empathetically ⚒️ 📣 Acknowledge and address complaints promptly and empathetically. 📣 Turn negative experiences into opportunities to show commitment to satisfaction. Consistently Deliver on Your Brand Promises ✅ ⚡ Maintain high standards of quality, reliability, and integrity. ⚡ Consistently exceed customer expectations. These strategies, inspired by industry leaders, are actionable steps you can take today to cultivate raving fans. Embrace them and watch your customers transform into your most powerful marketing force. 💪 #CustomerExperience #BrandLoyalty #CustomerEngagement #BusinessSuccess #ravingfans #clientretention

Recipe for Raving Fan Customers 🥧 This Thanksgiving, let’s bake up a batch of raving fan customers who will keep returning for more! 🍂 Here’s the perfect recipe for turning satisfied customers into enthusiastic advocates: Ingredients: 1 cup of exceptional service – Consistency and reliability are key. 2 tablespoons of personalized experiences – Tailored solutions that resonate. A pinch of emotional connection – Genuine care that builds trust. 1 quart of proactive communication – Keeping customers informed and engaged. A sprinkle of surprise and delight – Going above and beyond expectations. Directions: Start with exceptional service: Deliver quality that builds trust and loyalty. Mix in personalization: Understand each customer’s unique needs and precisely cater to them. Stir in emotional connection: Foster relationships that show you value their business and success. Add proactive communication: Keep customers in the loop and anticipate their needs before they arise. Top it off with surprise and delight: Provide unexpected touches that make your customers feel special. ✨ Serve with care and authenticity, and watch your customers transform into your most passionate advocates. 💬 What’s your secret ingredient for creating raving fan customers? Share in the comments! You said:

Customers who feel emotionally connected are more likely to be loyal and less price-sensitive to a business’s products or services than its competition. Read more 👉 https://paxson.me/49UZcnK #PreventNegativeWordOfMouth #SmallBusinessConsulting #ExecutiveCoaching #ResolveProblemsPromptly #HighlyEffectiveSource #InfluencesCustomersChoices #FeelEmotionallyConnected #GainValuableInsights #PersonalizedMarketingCampaigns #MakeRepeatedPurchases