I've had the pleasure of attending and speaking at a few conferences over recent weeks. Whilst it's great to talk about what we are doing at Tao Group Hospitality, I always learn so much from the other speakers and panels that are at these events. I thought I'd share some highlights: Jillian MacLean MBE shared some detail about how Drake & Morgan have a team that visit new and emerging concepts around the world to help and improve their own propositions. The team had just arrive back from New York and Ibiza. This initiative has helped re-invent their weekend brunch trade through thinking outside the box. I can't wait to visit the 'Fat Tony Brunch'. Brilliant idea. Lauren Scott-Harris talked about her journey with EARNT and how a brand can get their customers involved in CSR initiatives to get exclusive products and events. River Cafe and Ulla Johnson have used this to great effect. Get used to l hearing a lot more about EARNT in the next 2 years. Julia Paulsen delivered one of, if not the best keynotes i've ever seen. So much enthusiasm, that had me captivated about an area that i started my career in, e-commerce. It was very nostalgic, but amazing to see the progress they have made in regards to data and testing. There were four main lessons from her world of e-comm: 1. ABT (Always be testing) 2. Progression over perfection, 3. What you can't measure, doesn't exist 4. Steal with Pride (my favourite) Jason Bevan shared his experiences Warner Bros. Entertainment and how they fostered a culture of innovation in the film making process. Lot of good examples, but i loved 'Learn the rules and blow them up'. He used the example of the architectural Comic book hero eg Batman/Superman and how they flipped the script and went in the other direction with The Joker. There were so many more lessons and examples that i gleaned and I am sharing with our teams. It reminded me of how important it is, to get outside the four walls of your business and be inspired. #conference #keynote #data #GRIF #mastercard #speaking
Thank you so much for the feedback 🙏🤩 it was an absolute honor to be able to share our story with audience of this caliber 👏
Loved chatting with you about EARNT!
Brands like Tao Group Hospitality are the one who will drive real change with how they interact with their customers in a new and innovating staying ahead of the curve