Simon-Kucher’s Post

Paid Program with Simon-Kucher: Discover how AI-driven insights are transforming business strategies by enhancing customer loyalty, helping companies stay ahead in rapidly evolving landscapes.

🚨CleverTap's Spring Release’24 is Today!🚨 It’s that time of the year where Marketers rush to prep for a barrage of Sales and Festive seasons coming up. We’re here to help! This week, we’re giving you front row seats for CleverTap’s Spring Release’24 - a virtual event with insights from our latest and greatest advancements in AI-powered customer engagement & retention strategies. Hear from our customers who leverage AI to deliver meaningful experiences, trends that can mature your engagement models, and enhance the ROI from your Marketing spends. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐑𝐨𝐬𝐭𝐞𝐫: 1️⃣ 𝐂𝐥𝐞𝐯𝐞𝐫𝐓𝐚𝐩’𝐬 𝐀𝐈-𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠: Discover the New Era of Customer Engagement, May 6th 2️⃣ 𝐒𝐰𝐢𝐠𝐠𝐲’𝐬 𝐀𝐈 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: Leveraging Data to Deliver Customer Experiences that Matter May 7th 3️⃣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Elevate Your Customer Engagement with CleverTap’s AI Engine, May 8th 4️⃣ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐭𝐨 𝐭𝐡𝐞 𝐀𝐈 𝐄𝐝𝐠𝐞: Impact of AI on Customer Engagement, May 9th 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐛𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐬𝐞𝐚𝐭 >> https://bit.ly/4b8KFVI Jairaj Sathyanarayana | Anand Jain | Rahim Penangwala | Subharun Mukherjee | Jacob Joseph | Divyekant Gupta | Shivkumar M | Sanya Sethi |

AI-Generated Content for Personalized Finance Industry Emails   → 44% of financial organizations are scaling AI for personalized customer experiences [thefinancialbrand.com]. → AI-powered email campaigns can improve click-through rates by up to 50% [source needed, but statistic aligns with personalization benefits in marketing]. → 89% of consumers want personalized experiences from their financial institutions [JPMorgan Chase survey, source likely behind a paywall]. → AI can personalize financial content recommendations based on past behavior, increasing engagement [Built In, builtin.com]. → Financial services with AI-powered personalization see a surge in customer loyalty [thefinancialbrand.com]. #emaildesign #interactiveemail #datavisuals #b2bemailmarketing #EmailMarketing 

Great piece of content here from Braze providing analysis on the state of customer engagement. I've included the highlighted trends and a few thoughts of my own below: 📈 The full potential of data is more promising than ever o  No company today is denying this trend, but I think the question that most companies are struggling with is how to unlock that potential and operationalize that data. The answer to this question is evolving daily, but it has become clear that leveraging AI will be a primary component for operationalizing data. 🤖 Creativity and strategy work better together with AI o  “Brands are hoping that AI will relieve maxed-out bandwidth and fuel strategic evolution. While enthusiasm and adoption of AI in general is widespread, most brands are not yet using it in transformative ways.” o  From my own conversations, specifically with marketers, this is primarily due to challenges finding AI technologies that can consistently produce varied and personalized content while maintaining their brand voice. 🔀 Cross-channel messaging is rapidly evolving, so should your brand o  The importance of cross-channel engagement is no secret, with there being a direct correlation between the number of channels in use and the LTV of users. However, many of the brands surveyed (upwards of 33%) say that their current process for cross-channel engagement involves manually building multi-channel experiences across several siloed point solutions – which leads to a lack of consistency and diversity across all content. Phrasee solves for all 3 of the primary challenges associated with Braze’s #CER trends. Our platform leverages proprietary empirical data and your brand voice to generate highly performant language, predicts the performance of that language, and optimizes in real time. Ultimately, we provide you with consistent, personalized, and varied multi-channel content that is optimized for conversions. If you’d like to hear more, or just want to chat about #AI, feel free to drop me a comment or message. #generativeai #marketing #martech #CRM #CustomerEngagement

AI: The Secret Weapon for Boosting Customer Engagement In today's digital age, capturing and retaining customers is more challenging than ever. Uncover the secret weapon of AI to revolutionize your marketing strategy by delivering personalized experiences, enhancing customer service, and predicting customer behavior.

I just cracked the code on customer journeys – and it's a game-changer. I understood the customer journey is key to making marketing that matters and catches people's interest. So, I created a Customer Journey Mapping GPT to see and make better the path my customers take from just knowing us to buying. I started by telling this GPT exactly what to do. I picked who I wanted to reach and the specific area my business is in. I set goals like finding where customers get stuck, making every step better, or getting customers more involved. I told the GPT to pull information from customer comments, website stats, and sales numbers. I asked the GPT to draw the customer journey, showing important steps, choices made, and what drives emotions. I also wanted the GPT to spot chances for making things more personal and suggest ways to make the whole customer experience better. With this tailored Customer Journey Mapping GPT, I got a tool that doesn't just show the customer path but gives tips to improve. This tool helped me tweak my marketing, make customer talks better, and build stronger, lasting bonds with my audience.

🚨 New BLOG ALERT - Check out the latest from our SVP of Customer Engagement Innovation, Gary Marcotte on how to leverage the power of AI to build efficiencies for your dealership. Read more here: https://otsll.co/4a30wEN #AutomotiveInnovation #AIRevolution #OutsellSuccess 📈✨

Interesting food for thought 💡 🐝 With all the buzz around the “new world” rising from AI and immersive customer engagements, learn how businesses are using technology to shape loyalty, trust, and unforgettable experiences 🤝 Personally, I found the digital twin and sentiment analytics pieces particularly fascinating!

New product launch... A pivotal moment in online customer engagement 👊 Kiliba announced today the launch ( 🎉 ) of its latest product, the smartletter. It's the second brick towards building a fully autonomous engagement suite for e-commerce managers. Kiliba's new smartletter automatically generates newsletters that include: - AI-generated copywriting and themes - AI-generated images - Product images with prices and descriptions - Images from the shop - Customers feedback All of that supported by Kiliba's algorithms to target the right customers... As their CTO Benoit Pothier puts it, it's the perfect combination of data engineering, machine learning and generative AI, to unlock new workflows. The vision: Unlocking truly 1:1 customer communication, at scale, across platforms. And waving goodbye to complex scenarios and static emails that previous emailing solutions have popularized. A true next step. Discover the smartletter: https://lnkd.in/eje8k45G cc: Amaury de Larauze Arnaud Becker Nicolas Drouet Jérémie Bordier Geoffroy de Becdelièvre

The future of marketing isn’t about doing more – it’s about being smarter, its about breaking down the data silos to build those comprehensive customer journeys