Is your true, market-shaping genius getting lost in the noise, even though you know it’s a game-changer for your clients? Have you ever felt that your passion and dedication to clients don’t always translate into your desired sales? The truth is, your unique genius is a game-changer for your clients. You know it, but do they? This is a common struggle for those with uncommon wisdom. In any market, 80% of solutions come from the same set of tools and information that everyone else uses. That 80% gets you in the game, but it's not where the real value lies. The magic happens in the last 20% - your unique perspective, how you tailor solutions, your deep connection with clients, your vision for what’s possible, and your intuition about what they need and when. That’s your 20%, and it makes ALL the difference. The challenge? Most prospects don’t know how to value, let alone pay for, that 20%. The good news is that the depth of your thinking is your true differentiator. It’s not about trying to “stand out” in a crowded market. It’s about communicating your unique value so prospects can immediately see and understand. When you turn your unique and compelling value into powerful visual models, you lift your communication method out of the 80% and push it into the top 20% of communication strategies. When you push your communication into the top 20%, the sense of value you bring to the table is elevated with it. Your 20% of differentiated value stands out - not because of noise and volume, but because of wisdom and clarity. Are you communicating at the top 20% of market effectiveness so your value can be recognised at the top 20% of uniqueness? Is it time for you to build some models to express the deep and profound genius you bring to your clients? #visualmodels # sales # value
Your post truly resonates. As a CFO service provider, I understand the importance of showcasing the unique value we bring. It’s not just about numbers but the strategic insights and tailored solutions that make a difference. Visual models can indeed help communicate this effectively. Thank you for the reminder about the power of clear communication.
It’s crucial to showcase that unique perspective. When you articulate your insights clearly, you not only highlight your value but also help clients see the difference.
Amazing ideas, Simon. I completely agree that our unique insights often get lost in the noise. By visually showcasing our value, we can make our solutions stand out and communicate our expertise effectively. This is a game-changer for those seeking to differentiate themselves in a crowded market.
Such a powerful way to think about communicating your unique value —focusing on that last 20% that sets you, your business and services apart. I love the idea of using visual models to elevate that differentiation.
Your post excellently emphasizes the importance of differentiation. It's true that the last 20% of insights can make a significant impact. I wonder if you could share examples of visual models that have worked particularly well for you or your clients? It would be great to see practical applications of your ideas!
This post really resonates Simon Bowen! So often, the most powerful value we bring—our unique 20%—gets lost in the noise of sameness. It’s inspiring to think that success isn’t about shouting louder but about refining how we communicate our genius. Thanks for sharing!
This highlights a crucial point about the importance of effectively communicating our unique value. It's not just about blending in; it's about showcasing that distinctive 20% that sets us apart and resonates with clients. Elevating our communication can truly make a difference in how our expertise is perceived.
You bring up a great point about the importance of communication in showcasing our unique value. However, I believe that true connection with clients often transcends models and visual aids. Personal relationships and authentic engagement can sometimes speak louder than any visual representation.
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3moSimon, I love your thought-Your 20% of differentiated value stands out - not because of noise and volume, but because of wisdom and clarity. We don't need more noise and volume (I think of Las Vegas) In today's world as we try to make great decisions and navigate successfully-wisdom and clarity should be the currency we choose.