Simplecast by AdsWizz’s Post

🚀 New research reveals the power of sports podcast ads  According to Global’s "Medals, Mics & Marketing" report: 🏀 61% of listeners trust ads in sports podcasts more than other formats. 🎾 65% are more likely to pay attention to these ads than those on TV or online. ⚽ 72% feel ads delivered by podcast hosts are more personal. ⚾ 63% have taken action from podcast ads, like visiting a brand's website. Read the full report here: https://lnkd.in/dfyThndH #Marketing #PodcastAds

Sports listeners are engaged and devoted. They see you supporting something that they are enthusiastic about, and that makes a huge difference. "63% of sports audio listeners have decided to learn more about a company or product after hearing an ad on a sports podcast or sports audio program." #SportsMarketing #LocalAdvertising #Podcasts #Radio #Marketing

Sports podcasts are making a significant impact on the industry. Our blog post, "How Sports Podcasts Are Changing the Industry," delves into how these podcasts are transforming fan engagement and content delivery! Discover the trends that are driving this change and what it means for the future of sports media. Don't miss out on these insights! Read more here: https://lnkd.in/eN2FyeBA. #Podcasting #SportsPodcasts #ContentCreation #MediaTrends

I recently came across a few articles about the ever-changing landscape of sports podcasting and radio, particularly focusing on the shift among younger listeners who prefer podcasts over traditional radio shows. Inspired by these insights, I decided to delve deeper and share my thoughts on my Medium page about how podcasts could indeed overtake traditional radio shows for those seeking niche content. #linkedinsports #sportscontent #content #contentcreation #podcasts #radio #television #sports #sportsmedia

When you are trying to reach decision-makers and sports enthusiasts, look to Audacy. Triton's US Podcast Report 2023 names Audacy the leading sports podcast network with over 37M monthly listeners and over 600 sports podcasts in our portfolio - 3X that of any competitor #audacy #podcastadvertising #digitalaudio #advertising

Did you know that many aspiring podcasters rush into monetization without first establishing a loyal audience? 📊 A recent article emphasizes that focusing on core aspects like SEO, audience engagement, and content quality is crucial for long-term success. Instead of trying to cash in quickly, new podcasters should prioritize building trust and relationships with their listeners. By enhancing brand visibility and engaging effectively, the journey towards monetization can become more fruitful and sustainable. This approach encourages podcasters to think beyond just revenue, fostering opportunities for collaboration and community building. What do you think is the most important factor for a podcast's success before diving into monetization? Let's chat! https://lnkd.in/gXq3eEFh

🚀 Exciting news in the podcasting world! COPA90 has partnered with Message Heard and IAB Australia has made a noteworthy discovery. Check out the full story below to stay up to date with the latest industry developments. 🔮 Prediction: As the podcast landscape continues to evolve, partnerships such as COPA90 and Message Heard's collaboration will pave the way for innovative content creation and audience engagement strategies. Stay tuned for more industry collaborations that redefine the podcasting experience. 📌 General Commentary: - COPA90 is known for its engaging sports content, while Message Heard specializes in interactive audio experiences, making this partnership a perfect match for delivering unique podcasting experiences. - IAB Australia's crime detection showcases the power of data analytics in understanding consumer behavior, which is crucial for shaping targeted advertising strategies in the podcasting realm. Curious to learn more about these exciting developments? Click the link below to dive deeper into the stories! #PodcastIndustry #IndustryTrends #Partnerships #InnovativeContent For more, follow Command Your Brand

Exciting Update! Veritonic introduces the new Cross-Podcast Listenership Measurement system! This innovative tool aggregates data to analyze listener behavior across multiple podcasts, helping advertisers optimize campaigns and target the right audiences effectively. A game-changer for the podcast industry! #PodcastAnalytics #Veritonic

Adelicious: Navigating The Audio Revolution: Adelicious, co-founded by David McGuire and Pascal Hughes in 2020, is a network that seeks to redefine podcast monetization by offering a bespoke, hands-on service to podcast creators. CEO Andrew Goldsmith emphasizes the importance of providing a fair representation in the market for podcasters, ensuring they maximize revenue opportunities in the digital economy. The invite-only network prides itself on supporting content that is premium and representative of society, including both large shows and those with smaller audiences. Adelicious aids podcasters in audience growth, employing tactics like cross-promotion and marketing support, while also acting as an extension of the creators to align podcast messages with advertisers' goals. The network values the intimate bond between podcasters and their audience, encouraging the use of multiple media platforms to broaden reach. Goldsmith also highlights the importance of consistency and a multi-faceted monetization strategy, including live events and exclusive content. Adelicious’s boutique size allows for agility and a personalized approach, positioning it as a key player in supporting the podcasting renaissance and the evolving demands of the creator economy. 👉🏼 Read the full story by clicking here: https://lnkd.in/gnNm-rF3 #InfluencerMarketing #Influencer #Adelicious #Podcast

Our founder and CEO Gary Coichy had the pleasure of sitting down with Entrepreneur Magazine to discuss trends and the future of the podcast industry! Check out the full article linked below! #PodDigitalMedia #EntreprenuerMagazine