Simplecast by AdsWizz’s Post

Get into the #podcast #monetization game, and un-learn those limiting beliefs you might have about how to do it as a publisher or independent creator! Learn more about how Simplecast Professional can give you the tools to optimize your revenue strategy, and get in on the AdsWizz Audio Marketplace, on the Simplecast blog here 👇 👇

Three months into leading The Podcast Exchange - TPX, I'm discovering the transformative power of podcasts in connecting brands with listeners. Join me as we delve into the dynamic world of podcast advertising and uncover its potential to reshape the advertising landscape. #PodcastAdvertising #MarketingStrategy #PodcastIndustry #AudioMarketing #MediaTrends

Discover the transformative power of podcast advertising with our CEO, Pary Bell, who marks three months at the helm of TPX. Join him as he shares key insights on connecting brands with audiences through podcasts. Read the first post of the series now. #PodcastAdvertising #DigitalMarketing #InnovationInMarketing #TPX

DeepCast Pro - For Podcasters launched a bunch of new features and has a slew more dropping in the next 2-3 weeks (well, and for many weeks thereafter). If you're a podcaster, friend of a podcaster, or someone similar, give the press release a read and then jump over to DeepCast Pro (www.deepcast.pro) to claim your podcast and get started for free, then consider upgrading to our Basic paid tier. #podcasting #customercentricity #productvelocity

With their increasing reach and high engagement levels, podcasts have become a vital part of the media mix 🎙 Learn more about the benefits of podcast advertising in our latest article. https://lnkd.in/ezrS778i #Podcasts #AssetManagement #Marketing #Advertising

Happy International #Podcasting Day from Acast. Some interesting listener research here: Our listeners are VERY engaged, have bought something advertised on a podcast, plan to continue to do so, and plan to listen more. Not to mention all the new listeners entering the space. #media #marketing #advertising #audio #internationalpodcastingday

Have a look at Acast's new global study on podcasting, two research studies across 13 international markets and 2,600 podcast listeners - and thats both established and emerging markets. Some punchy statistics in the article below, but also link to full report download. Key stats are on growth and audience engagement - this is a channel that all buyers need to be thinking about testing and we've got the ad technologies to enable your test, so please do get in touch! oh, and again, download the report :) #podcast #growth #global #enagagement #effectiveness #adtech #programmatic

Just be funnier!😂 CUMULUS MEDIA and Signal Hill Insights report highlights the importance of understanding the listener's experience in hearing a podcast ad and their unique stance on ads👂 First to consider is podcast listeners actually like listening to ads and supporting their favourite podcasters. Half of the weekly podcast listeners said they wouldn’t mind a few more ads per show if it meant their favourite podcast was able to continue. Secondly, listeners prefer host-read ads where the podcaster shows an emotion-based response where the podcaster can have fun with the ad. Don’t underestimate the connection listeners have to podcasters. They listen to them weekly and they are part of their routine. Giving the podcast host creative freedom to write the ad themselves is the key to getting the result you want from your ad. Trust the host to know their audience, and don’t underestimate the power of them. #Podcast #AudienceConnection #DigitalMarketing #AudioMarketing https://lnkd.in/eq7B_Fq8  

The future of advertising is here, and it sounds a lot like your favorite podcast. 🎙️ I've always been a huge believer in the power of podcasting, both as a listener and a producer. The intimacy and engagement you can achieve with this medium are unmatched. A new study by Acast just confirmed what many of us already suspected: podcast advertising is a *game-changer* for driving consumer behavior. Here are a few key takeaways: - Over two-thirds of podcast listeners in emerging markets made a purchase after hearing an ad. That's a *huge* opportunity for brands to connect with a highly engaged audience. - Podcast engagement rates are through the roof, surpassing even social media in some markets. - More than half of listeners in emerging markets plan to increase their podcast consumption in the next six months. This is a rapidly growing space with massive potential. If you're not already incorporating podcasts into your marketing mix, you're missing out. #podcasting #marketing #advertising #consumerbehavior #engagement https://lnkd.in/gRnDDHrh

🎧 Podcasts are still 🔥, how do you take advantage of this audience? This mic-drop article helps you best leverage your marketing spend 💵. https://lnkd.in/d7JftMKK #advertising #podcast #audio