Sivaraman Swaminathan’s Post

¡Yo quiero Taco Bell! the fast food giant is at it again, this time mixing experiential marketing with customer loyalty! The fast-food chain recently unveiled The Cantinas, an "early retirement community" experience for rewards members in San Diego from August 17-18. With senior-inspired activities like golf, aerobics, and pickleball (sign me up!), the Cantinas aims to connect brand enthusiasts across generations, seeking to echo the success of Taco Bell’s 2019 pop-up hotel, ‘The Bell’, and reinforcing the brand's lifestyle image. With the rise of social media and changing generations, what are your thoughts on how experiential marketing will continue to be a strategic lever for customer loyalty? More on Taco Bell’s latest in the comments! Marketing Dive #Marketing #ExperientialMarketing #CustomerLoyalty

What're your thoughts on this campaign from McDonald's? McDonald’s, in collaboration with TBWA\NEBOKO, has cooked up something truly innovative in the Netherlands: scent-infused billboards! These aren't your ordinary billboards. Sporting the bold McDonald’s red and yellow, but no text - they bank on the power of aroma alone to tickle your senses and memories. Tucked away in these billboards are hidden compartments filled with McDonald’s iconic French fries. These are then gently heated, ensuring that anyone within a whiff's distance is craving the salty goodness of their fries. Strategically placed within a stone's throw (200 meters, to be exact) from a McDonald’s outlet, these billboards ensure that your sudden cravings don't go unsatisfied. This campaign raises an interesting point about the power of brand identity. The smell of McDonald’s is as iconic as its golden arches or catchy jingle, begging the question: "Can a scent be so powerful and distinctive that it becomes the advertisement itself?" I love the creative approach, but I'm still on the fence on how I feel about it overall. The smell of greasy fries feels off as a form of advertising, but maybe if I was there smelling it, I'd feel different. I'd love to see the market research behind this, along with the results. What's your take on using unconventional senses like smell in advertising? How many companies can you think of that can also pull this off? 

This cheeky Burger King billboard is a masterclass in memorable advertising. It pokes fun, creates intrigue, and stays true to the brand voice all in one swoop. A little playful rivalry can elevate your brand presence and make you stand out in a crowded market. Just ensure your product delivers the royal experience you’re promising! #marketting #brandstrategy

McDonald's "The Big Mac. See one. Want one." marketing campaign instantly grabs attention. As people stroll beneath the towering billboard on a bustling London street, thought bubbles showcasing McDonald's iconic burger accompany them along their journey. This campaign exemplifies the power of creativity and innovation in marketing. #marketing #marketingtips #brandbuzz #brandcampaigns #campaigns #creativeads

The Power of Scent in Advertising 🍟 For some pretty obvious reasons, scent is often underused in advertising, but it hold immense power in shaping brands and consumer perception. People often talk about memories that include scent, think about when someone passes away, but you can distinctly remember the smell of their perfume or cologne, or what their house smelled like. Many hotels and restaurants have distinct smells, I even remember stores like Hollister and Abercrombie & Fitch being over, powered by their sent, but it was distinct and uniquely theirs. This is all part of their brand experience. Research shows that scent can enhance brand recognition by up to 50%, creating a lasting impression on consumers. In fact, a study by the Journal of Business Research revealed that scented environments can lead to a 40% increase in sales. Incorporating scent into your brand experience can evoke emotions, trigger memories, and build strong associations with your products or services. Although often used in retail and restaurants, where we don’t see scent, leveraged often is an advertising off premise which is why this ad feels like a statement. McDonald’s in the Netherlands has created the most simplistic billboard saying nothing, but smelling, just like the happy meals we have all grown up loving. Are leveraging scent isn’t for everyone, but when you have that opportunity to fully own a scent. It will help your brand stand out and subconsciously trigger something with your customers. Who’s wishing you could smell this through the screen right now? Maybe some of us feel like we can. #advertising #mcdonalds #branding #buildingabrand #brandstrategy #brandexperiences #marketingstrategy #brandbuilder https://lnkd.in/gg99swse

I'm a little late to the game but bear with me... 🤔 I love a bold marketing stunt, and this one definitely stands out! Imagine a brand ad with no logo or product in sight—except for fragrance or smell. Some might argue that the use of red in the billboard is a form of priming, but that’s a debate for another day! Watching this marketing initiative from McDonald's, many things went through my mind, among them: 🍟 What is it about McDonald's fries that’s so deeply ingrained in our psyche? For me, it’s nostalgia—comfort and childhood. 🔍 Which other brands could pull off something similar?! Could a fragrance brand rely solely on scent for recognition the way McDonald's did with this campaign? It got me thinking about the power of sensory branding and how many brands are iconic enough to transcend their visual identity. #branding #marketing #davidaaker #StrongBrands #mcdonalds #adcampaign #experientialmarketing

It feels like destiny that Curtis and I partnered to create Flavor. BCorp. Here’s why: 1) We’ve known each other since we were 17, sharing big dreams from the start. 2) We met behind the Delicatessen at Safeway on the Isle Of Wight—not fancy, but it was the beginning of something great. 3) Deepened our friendship through our love of festivals and live events 4) Both worked in Experiential Marketing at a variety of Agencies across the UK. 5) Practised made up Dragons' Den pitches when we were living in a flat above a church in Shadwell 6) After countless challenges, Flavor has thrived for 5 years, and we’re just getting started. …from sampling cheese in a supermarket at 17, through to running the fastest growing sampling agency in the country… it’s been a hell of a journey! (I admire solo founders, but having Curtis Cooper as a partner has made this journey so much better.) Founders, how did you meet your better-business-half?

In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

"I'm Lovin' It" - The Campaign That Energized McDonald's In 2003, McDonald's faced declining sales and needed a fresh approach to reconnect with customers. They launched the "I'm Lovin' It" campaign, developed by the advertising agency Heye & Partner. The campaign featured a catchy jingle and focused on the positive experiences and emotions associated with McDonald's. The ads showcased people enjoying McDonald's food in various joyful and relatable moments, from family gatherings to late-night snacks. The upbeat and youthful vibe of the campaign appealed to a broad audience. The impact was immediate. "I'm Lovin' It" revitalized McDonald's brand image, increased sales, and became a globally recognized slogan. The campaign continues to be a cornerstone of McDonald's marketing strategy. Takeaways for Brands: Catchy Slogans: A memorable slogan can become a powerful brand asset. Positive Associations: Highlight positive experiences to create strong emotional connections with your audience. If you're a brand looking to get top-quality video animations and graphics, checkout our creative portfolio using the link in our bio. And, FOLLOW Hinnacle for more such insightful content! #mcdonalds #fastfood #joyful #emotional #branding

Mischievous creativity or dedication to a brand partnership -- maybe both? Coors Light wants to collaborate with Kansas City Chiefs quarterback Patricks Mahomes, but NFL players aren't allowed to endorse alcoholic beverages. To remedy this, the brand decided to put the ad in a "time capsule" and it won't air until AFTER he retires, working around the regulation. Or, waiting it out, rather. Love this unique spin on traditional advertising from Mischief agency. This will catch the eye of Mahomes fans, Coors drinkers, and the general public, who will be curious even if they don't watch the NFL. For a great campaign, you don't have to reinvent the wheel, but you SHOULD get creative. This is a masterclass in creativity. #NFL #CoorsLight #CreativeAdvertising #Branding