Skai’s Post

Vibenomics is now powering enhanced in-store solutions for AD Retail Media, transforming how Ahold Delhaize USA and its #CPG partners engage with shoppers.🛒  📊 By providing valuable data and insights, Vibenomics allows CPG suppliers to craft personalized #omnichannel media plans that seamlessly integrate with AD Retail Media's programming. The result? A more cohesive and engaging in-store experience that connects with shoppers on a deeper level. Find all the details below on how we're revolutionizing #InStore strategies. ⬇   https://lnkd.in/g_uw2nqK

Canadian CPG crew, it's go time! 🇨🇦 AdAdapted's Jacob Smith is live at the Path to Purchase Institute Retail Media Summit Canada in Toronto. He's deep-diving into omnichannel insights tailored for CPG leaders, helping you navigate unique challenges and seize exciting opportunities. Spotted at the show? Connect with Jacob now to discuss how AdAdapted turns shopper intent into real purchases across retailer carts. It's more than magic, it's proven results! ✨ #RMSCanada #omnichannel #retail

Calling on Kroger was another collaborative event hosted by NextUp Cincinnati which brought together CPG experts with leaders from Kroger and 84.51˚ to discuss evolving retail strategies and customer expectations. Along with the opportunity to connect one-on-one, attendees also heard from a panel including Kroger Precision Marketing's Jill Smith on the following points: 🛒 Embracing omnichannel approaches, prioritizing fresh offerings and tailoring personalization are vital to keeping up with changing shopper preferences. 🛒 Anticipating shifts towards multi-generational and smaller household structures is critical for future growth. 🛒 Achieving lasting success requires a careful balance between immediate goals and long-term innovation. #8451Proud #NextUpCincinnati #ShopperStrategy #RetailStrategy #Omnichannel #ConsumerBehavior #GroceryInsights

🌿 Navigating the New Normal in Cannabis Retail! 🌿 Dispensary operators and cultivators, are you ready to elevate your customer experience and optimize your operations? ACTIVATE is here to help you leverage insights from the latest Zebra 2023 Global Shopper Study in post 3 of 6 for this series. 📊 Discover how the power of technology and consumer insights can transform your business! Whether it's enhancing in-store experiences, improving online sales, or mastering omnichannel strategies, we've got the solutions tailored for the cannabis industry. 👉 Partner with ACTIVATE and stay ahead in the ever-evolving retail landscape. Learn more at https://ow.ly/1Vll50TePTs #CannabisRetail #Omnichannel #ACTIVATE #ArizonaDispensaries #CustomerExperience

Series 3: Episode 1 of The AdTech Forum (Sponsored By Attain) Alex Vinci brings a fantastic perspective as the VP Global Commerce Media at Publicis Media. 🔊 Listen or Watch Here: https://lnkd.in/g3FDMv2F In this episode, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. We also explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms.

🚀 Exciting times as we leverage data to drive smarter decisions in retail! Recently, Seth Dallaire shared insights on how brands are using data to take actionable steps and make strategic business decisions. By integrating data with #advertising strategies, suppliers can drive efficiencies and enhance customer experiences. 👏 #RetailInnovation #DataDriven #InventoryManagement #CustomerExperience

The AdTech Forum - Series 3 (Outcomes sponsored by Attain) Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" is sponsored by Attain. In this episode, Jeremy Bloom 🌞 and AdTechGod (™) is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis Media. 📺 Listen or Watch Here: https://lnkd.in/gect6C7z In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms.

🌍 The world of commerce is changing rapidly, and convergence is key. PepsiCo’s CEO, Ram Krishnan, took some time during Groceryshop last week to highlight three essential takeaways from his keynote session: 1️⃣ The fusion of physical and digital commerce is here. Success lies in viewing the consumer journey through a unified lens across both spaces. 2️⃣ Precision and granularity are critical for winning in today’s omnichannel landscape. It's all about the details. 3️⃣ Collaboration is the future! Brands and retailers have an incredible opportunity to share data and better meet consumer needs across the entire shopping journey. #CommerceEvolution #Omnichannel #Pepsico #ConsumerJourney

Ram Krishnan describes it brilliantly 👇 Offline and online is coming together in a way not seen before. Omnichannel is evolving at a rapid pace, and we need better shopper data, insight and understanding of their missions and journeys to capitalise on this Building strong, collaborative, partnerships with retailers to drive change for shoppers Exactly the messages I've been landing at Unilever the last few years Get in touch if you want to know how to unlock sustainable, profitable, Omnichannel growth #omnichannel #ecommerce #convergance

This year’s 618 #shopping festival marked a significant shift in #eCommerce strategies. To help brand partners better cope with such changes, Baozun managed to drive record-breaking business performance and consumer engagement for its brand partners by deploying its brand-new i-MORE #omnichannel growth engine methodology. Explore how channel specific strategies and leading service provider Baozun are shaping the future of China’s #digitalcommerce. #Baozun #SocialCommerce #Retail #Phygital #SupplyChain #BigData #AI #FutureofRetail #MarketTrends #ConsumerInsights #FMCG #Luxury #Logistics #ConsumerGoods #ApparelIndustry