Skai’s Post

Had an incredible time yesterday at #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/UaBgdZ

"Helping brands grow." That's what Skai CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/bwKRfm

I’m excited to share that I’ve successfully completed "The Future of Programmatic Trading" by The Trade Desk Edge Academy. 🎓✨ This course has been an incredible opportunity to dive deeper into the rapidly evolving world of programmatic advertising. Here are some key areas it covered: 🔹 Audience-Based Buying: Strategies to connect with the right audience, at the right time, across various channels. 🔹 Advanced Targeting: Leveraging data and precision to optimize campaign reach and impact. 🔹 AI in Programmatic: Exploring how artificial intelligence drives smarter, faster, and more efficient trading decisions. 🚀 This knowledge empowers me to contribute even more effectively to VIOOH and support innovative programmatic DOOH solutions, helping brands and agencies navigate the future of advertising. 🎉 A huge thank you to The Trade Desk for creating such an insightful and forward-thinking course. 🌐 If you’re passionate about programmatic or have insights to share, I’d love to connect and exchange ideas! Here’s to staying ahead of the curve in the world of digital advertising! 💡✨ #ProgrammaticTrading #TheTradeDesk #DOOH #Omnichannel #DigitalInnovation #LearningAndGrowth

#AI revolutionizes #RetailMedia: Gopuff has just launched an innovative retail media network powered by AI and machine learning. The platform is set to transform how brands connect with consumers in the food delivery space. Key features: - AI-driven processing of customer data - Automated ad rate bidding - Utilizes 1,000+ real-time variables and 10 years of historical data - Objective-based buying and bid optimization - Predictive audience targeting This move follows a trend of major retailers enhancing their retail media offerings. As e-commerce evolves, leveraging advanced technologies becomes crucial for international expansion. At GP Consulting, we specialize in guiding #brands through these complex landscapes. Whether it's navigating new retail media platforms or optimizing your European #online commerce strategy, we're here to help you capitalize on these innovations and drive your #international growth. How are you adapting your strategy to leverage these emerging technologies in your cross-border online commerce efforts? Source article here: https://lnkd.in/eCE6AwQH

🚀 Excited about the endless possibilities of ecommerce? Let's dive into some innovative strategies to take your online business to the next level! 💡 🌟 Harnessing the power of AI and machine learning can revolutionize your ecommerce operations, from personalized product recommendations to efficient inventory management. 🌟 Enhancing the customer journey with virtual reality and augmented reality experiences can truly set your brand apart in the crowded ecommerce space. 🌟 Leveraging influencer partnerships and user-generated content can create authentic connections with your audience and drive more conversions than traditional advertising methods. 🚀 Ready to explore these game-changing ecommerce trends? Let's elevate your online presence and drive success together! 🌐 #EcommerceInnovation #DigitalTransformation #FutureOfRetail

Most companies don’t have the expertise to create a lookalike model that benefits from complete portability... but we do 😉 Deep Sync data makes it possible to easily build an audience once and deliver it to online AND offline channels — increasing touchpoints and conversions. Learn more in this blog post: https://hubs.ly/Q02jplqH0 #DeepSync #LookalikeAudiences

The power of segmentation and personalization in advertising is undeniable. Personalization isn’t just a trend—it’s a necessity. With 62% of consumers likely to lose loyalty to non-personalized brands and 71% expecting personalized experiences, the stakes are high. Real-time behavioral data is crucial, with 76% of brands using it for personalization, while 66% of consumers crave personalized messaging and 65% want targeted promotions. Leverage the power of segmentation and personalization to meet these demands. Consumers are 76% more likely to buy from brands that personalize their experience and 78% more likely to refer and make repeat purchases. With BrandMo Technologies, you can unlock the power of data-driven insights to optimize targeting and engagement, ultimately increasing ROI with personalized campaigns. Discover how we can transform your advertising strategy. Contact BrandMo Technologies today and start creating campaigns that truly resonate with your audience! #BrandMoTechnologies #BrandMo #Personalization #Advertising #AdTech #DigitalMarketing #AudienceTargeting #GlobalAdvertising #AudienceEngagement #PrecisionTargeting #AdvertisingInsights #Innovation #AI #BigData #MultilingualAdvertising #Brands

Marketing trends for 2025⚡️ Here’s my snapshot of what’s set to happen in the landscape of marketing: 1️⃣ Hyper-personalisation AI is unlocking unprecedented opportunities to deliver highly tailored customer experiences. Imagine dynamic messaging and recommendations that adapt to each user in real time—meeting them exactly where they are in their journey. 2️⃣ Long-term influencer partnerships Gone are the days of one-off influencer campaigns. In 2025, brands will focus on nurturing long-term collaborations with creators, building authentic partnerships that resonate deeply with audiences. Co-branded products and creator-driven strategies will thrive. 3️⃣ Shortform video reigns the game Short, snappy and shareable - that’s the game. Platforms like TikTok, Instagram Reels and YouTube Shorts will continue to dominate, making it essential to create relatable, entertaining and educational content that captures attention quickly. 4️⃣ Niche community mindset In an increasingly fragmented digital landscape, fostering niche communities will be a winning strategy. Building spaces for loyal audiences—where shared values and experiences thrive—will drive brand loyalty and deeper engagement. 5️⃣ Omnichannel experiences The future of marketing is seamless. AI will be the engine behind cohesive omnichannel strategies, ensuring consistent messaging and personalised experiences across physical stores, social media, apps and e-commerce. 📌 The future is about connecting authentically, embracing innovation and meeting consumers where they are. Which of these trends excites you the most? Let’s discuss! 👀 #marketingtrends2025 #AIinmarketing #influencerpartnerships #omnichannelmarketing #communitybuilding

When was the last time one of your vendor's ROI promises actually came true? If you're tired of empty guarantees, it's time to meet Constructor. Our real-time personalization for ecommerce search & product discovery, powered by clickstream data for precision targeting, can revolutionize your business. We don't just promise ROI—we deliver it. Get started at https://hubs.ly/Q02Mx0B00. #Ecommerce #ROI #AI #Personalization

📈 The Future of Media Planning and Buying: Trends and Innovations Shaping the Industry 📈 As we look toward the future, media planning and buying is undergoing a transformation driven by technology, data, and evolving consumer behavior. In this rapidly changing landscape, staying ahead means embracing the trends that will reshape how brands reach their audiences. 🚀 Key Trends & Innovations: 1. AI-Driven Media Buying 🤖: Artificial intelligence will take center stage, with AI tools enabling more precise audience targeting and real-time bidding across platforms. Automation will streamline the buying process, reducing human error and increasing efficiency. 2. Programmatic Everywhere 📊: Programmatic advertising, already a powerful tool, will continue to expand beyond digital channels to TV, radio, and even out-of-home media. This shift allows brands to optimize their media spend across multiple touchpoints with data-backed precision. 3. Omnichannel Campaign Integration 📱: Consumers expect seamless experiences across devices and platforms. The future of media planning lies in an omnichannel approach that aligns messaging across digital, social, TV, and offline environments, ensuring cohesive brand experiences. 4. Data Privacy and Consumer Trust 🔐: As data privacy regulations tighten and consumers become more aware of how their information is used, media planners will need to balance data-driven personalization with transparency. Brands that prioritize trust and ethical data use will stand out in the long run. 5. Content-Driven Media Strategies 📺: The rise of content marketing is shaping media buying strategies. Instead of focusing solely on ad placements, brands will invest in content partnerships and influencer collaborations, creating valuable, authentic content that resonates with their audience. 6. Measurement Beyond Impressions 📈: The days of measuring success by impressions alone are over. The future will focus on holistic attribution models that track consumer engagement and brand impact across the entire customer journey, providing a clearer picture of ROI. As these trends continue to evolve, it’s clear that media planning and buying will become more data-driven, automated, and integrated across channels. The brands that embrace these changes will be better positioned to connect with their audiences in meaningful ways. 💡 What trends do you see shaping the future of media planning and buying? I'd love to hear your thoughts and experiences on how you're preparing for the next wave of innovation in our industry! #MediaPlanning #MediaBuying #AdvertisingTrends #DigitalMarketing #AI #ProgrammaticAdvertising #FutureOfMedia #OmnichannelMarketing