Skift’s Post

For seven out of the 10 largest loyalty programs, 70 percent or more of their ancillary income comes from loyalty revenues. Learn more about the importance of developing effective loyalty strategies in our new report sponsored by IAG Loyalty https://hubs.li/Q02rllYZ0

Some fascinating insights in this report. Well done to everyone involved in putting this together. Be sure to check it out if you haven’t already.  

On Point Loyalty's Evert de Boer shares his insights on the future developments in loyalty programs in a recent report published by IAG Loyalty in collaboration with Skift. Commenting on the move towards currency consolidation, Evert de Boer shares that "a shared loyalty program currency can bring economies of scale, enhancing the program’s various offerings while providing members with more choice.” The full report can be downloaded here: https://lnkd.in/en-FHc2V https://lnkd.in/dw4deJFz

The most evolved loyalty programs also need sense check at times. No matter how right the loyalty programs are being done by the brands, there is still something to learn and finetune🙂 #loyaltyprograms #crmandloyalty #customerexperience #customerengagement #loyaltyprogramengagement #loyaltymarketing

At first glance, the concept of customer loyalty seems straightforward: provide a good product or service, and customers will keep coming back. Easy, right? Well, not quite. Developing and sustaining loyalty is far from simple, but brands like IAG Loyalty, Finnair, IHG Hotels & Resorts, and Sainsbury's are cracking the code. I enjoyed interviewing some of the key C-suite leaders from these companies for a new Skift x IAG Loyalty report, Reimagining Loyalty to Engage Today's Consumers: How Brands Can Forge Deeper Connections in a World of Choice Overload. It's packed with insights that show how to integrate strategies that appeal to both emotional and rational drivers of loyalty. Download the full report here: https://lnkd.in/eYBPrCQf #loyalty #loyaltytrends

📢 The Great Loyalty Program Debate: Are Points and Rewards Still Relevant? 🧐 Is your loyalty program keeping pace with evolving consumer expectations? Traditional points-based systems have been the go-to for decades, but are they still effective in today’s market? In our latest white paper, we dive into the debate around whether points-based rewards still deliver value or if brands should explore new loyalty models like experiential, value-driven, or hybrid approaches. 💡 Key insights: Why some consumers are experiencing “points fatigue” How innovative brands are integrating personalized, experiential rewards Strategies for future-proofing your loyalty program with hybrid models Read more here: https://lnkd.in/e25x2RaZ #loyaltyprogram #loyalty

Americans are increasingly abandoning points-based loyalty programs. They're frustrated with low-value rewards and complex redemption processes and instead want instant gratification. Enter value-based or tiered reward systems, which are fast becoming the go-to for brands looking to deliver immediate value to their customers, boosting engagement metrics like loyalty and CLV. Read more: https://lnkd.in/e68kwzcQ #rewards #loyalty #points #airmiles

🚀 Elevate Your Brand with Loyalty That Pays Off! 🌟 Did you know that loyalty programs are not just a perk but a powerhouse for business growth? At Loyalty Results, we've mastered the art of transforming customer loyalty into sustained revenue and deepened relationships. For over 30 years, we've partnered with top Australian brands, like Qantas and Jetstar, to deliver programs that ensure customers don't just come back, but they become advocates. Imagine offering your customers not only the chance to enjoy instant discounts and rewards but also the thrill of entering major prize draws! Our Supporter Rewards Membership does just that, making every transaction more exciting and rewarding. This approach has proven to increase weekly purchases, brand preference, and overall spending. 🔗 Dive deeper into how our insured prizes and risk-free fundraising can revolutionize your customer engagement. With our new partnership with Brand Ninja and their cutting-edge AI technology, your promotional strategy will be as dynamic as the digital age demands. Ready to boost your customer loyalty and drive growth? Contact us today and let Loyalty Results elevate your brand experience. #CustomerLoyalty #BrandGrowth #supporterrewards

Gone are the days of simple punch cards and basic discounts. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐭𝐡𝐢𝐬: 𝟗𝟎% 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐧𝐨𝐰 𝐨𝐟𝐟𝐞𝐫 𝐬𝐨𝐦𝐞 𝐟𝐨𝐫𝐦 𝐨𝐟 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦. 𝐘𝐞𝐭 𝐭𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐮𝐬𝐞𝐬 𝐨𝐧𝐥𝐲 𝟗 𝐨𝐮𝐭 𝐨𝐟 𝟏𝟖 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐭𝐡𝐞𝐲'𝐫𝐞 𝐞𝐧𝐫𝐨𝐥𝐥𝐞𝐝 𝐢𝐧. Why? Because fragmented points across multiple programs make it challenging to earn meaningful rewards. But what's truly fascinating is how these programs are evolving. We're seeing a shift from transactional rewards ➔ experiential benefits. Top-tier members aren't just getting discounts; they're gaining access to exclusive products, private events, and personalized services. Why the change? It's about creating emotional connections. In an era of subscription fatigue and economic uncertainty, retailers are leveraging loyalty programs to make customers feel valued. And it's working. Prime subscribers, for instance, spend nearly twice as much as non-subscribers. 💡 𝐄𝐧𝐭𝐞𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐢𝐧𝐭𝐞𝐫𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬. Imagine a world where your customers' loyalty points work together, across industries. Points from airlines, hotels, and credit cards combine to offer incredible travel experiences. No more trapped points. No more missed rewards due to insufficient points in a single program. This is where Cosmopoints comes in. We’re building the infrastructure for the future of loyalty. The question for businesses now is not just "How effective is our loyalty program?" but "𝐇𝐨𝐰 𝐰𝐞𝐥𝐥 𝐝𝐨𝐞𝐬 𝐨𝐮𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬' 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞𝐬 𝐚𝐧𝐝 𝐨𝐭𝐡𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬?" But this requires a shift in thinking — and strategy — from 𝐢𝐬𝐨𝐥𝐚𝐭𝐞𝐝 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐭𝐨 𝐢𝐧𝐭𝐞𝐫𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬. Because we believe loyalty programs should deliver more value, more often. Ready to make your loyalty more liquid? Book a call with us today! #LiquidLoyalty #LoyaltyPrograms #StrategicPartnerships #Retail

As a member/fan of many Loyalty programs and experience designing/redesigning, this is a great list to future proof Loyalty programs. According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/47yYRqK