Content Management’s Post

The algorithm tracks user behavior. 200 views = the users didn't enjoy your content. Instead of getting down on yourself, make better content.

Mastering content signals is essential for brands to stay relevant. That's why, in this week's newsletter, we'll discuss content signals and how to use this strategy to stay relevant in an AI-driven world.

Frequency may help with some of your metrics, but if the value isn't there, what are consumers getting out of it?  If your content doesn't align with your strategy , and is just to get something across the line, you might want to have a re-think. 

use case 3: individual user with post on more than one platform and has posted same content

Content fatigue is real. This year, I want to be very mindful of selecting what I read and share. Setting boundaries, curating the content that I read based on interests, focusing on quality and allocating specific time in a day to read are going to be some of the tools that I plan on using. How do you filter out the noise? How do you identify the experts of specific topics to follow? Suggestions are welcome!

Are buzzwords and jargon hurting your brand? While a sprinkle of industry lingo can be helpful, too much can sound inauthentic and obscure your message. Instead of overused phrases like "paradigm shift" or "game-changer," focus on showcasing the specific value you bring to customers. Tired of "synergy" and "actionable insights"? Talk about real results and customer experiences. Avoid common #GenAI words like “delve” or “resonate,” and use words that feel more human and natural. Here at McLellan Writing Team, we help you translate jargon into clear, compelling #B2BContent that converts. View our project samples to see how we've helped #TechEnterprises ditch the buzzwords: https://lnkd.in/gyGsYseT #TechMarketing #EnterpriseStorytelling #ContentMarketing

Let me show you how to create more than 3000 messages 👀 from blog content within 3 minutes that can engage all users, no matter the lifecycle stage❗ Have you ever used content from your blog or other content you have created to engage your users? If so, how much time did you spend creating the messages? Do you know if those messages speak to your individual users? #efficiency #agenticinfrastructure #speaktoindividuals #usersnotsegments

Let’s be real—making content that feels unique can be hard! I just shared my top 5 tricks for uncovering fresh ideas from everyday stuff you’re already doing—like customer feedback and sales calls—to create content that truly stands out. ⭐️ What’s your go-to trick for finding unique content ideas? Drop it below—I’d love to hear!

Is it good to have a structure to your content or just go wild? See, if you go with logic content is supposed to have a structure. 1. You should know what your perception is. 2. You should be very clear with the concept and logic behind the content. 3. You should have a hook, body... yada yada yada. but content where just a guy talking randomly is going viral too.

In today’s content-heavy world, some marketers are starting to embrace the idea of anti-content—posting less but with more purpose and quality. What do you think? 💬 Quality over Quantity: 💬 Consistency is Key: Let’s discuss it! Drop your thoughts