Product Innovation’s Post

Most common easy wins to improve your pitch: 👉 Cut to the chase quickly - what are you building, who is it for, and why will it outperform what’s already out there? 👉 Highlight why your team is the right one to execute and win this market. 👉 Highlight your traction—what progress have you made so far? 👉 Present a realistic, near-term total addressable market (TAM) using a bottoms-up approach. 👉 Be clear about how the funding will be used and what milestones it will help you achieve. Bonus tip: Wrap everything into a compelling story. Hope this helps!

Being overly creative can hurt your pitch. Early in my journey of building Promotex, I sat with a client to present what we could do for them. It was a dream client we had worked so hard to build rapport with. I presented a lot of intricate ideas, each more creative than the last, thinking I’d wow them with options. Instead, I overwhelmed them. The client paused and said, “We love the creativity, but what’s your recommendation?” That single question shifted my perspective entirely. Clients don’t need every possibility laid out—they need clarity, confidence, and a tailored solution that works for their goals. Now, every project starts with one question: “What will make the biggest impact for their audience?” Sometimes, simplicity is the smartest strategy.

My latest post on a versatile pitch structure is up on the Revelesco substack. In it I share the 5 components every pitch should have. Let me know what you think! Emily Assender Pete Crosby Ben Rosner Melissa McCready Erin Stavi Susanne Jacobs

People Don't Care About Your Brand: It’s not your brand that matters, it’s what you do for your customers. Here’s how to shift your focus: 1) Sell What People Actually Want: Forget about pushing your brand—offer real value, and customers will come to you. 2) Deliver Consistently: Keep your promises, and your customers will keep coming back. 3) Do It Better: Outperform your competition, and people will spread the word. PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

Pitching isn’t just about ideas—it's about offering the identity your audience craves. Every pitch deals with a change, and every change means that those who adapt will do better, and those who do not will suffer. Make it abundantly clear what kinds of people are going to benefit from the changes your company is capitalizing on. Give the person you’re pitching an identity to move towards (i.e., I want to be a winner) and one to move away from (i.e., I don’t want to be a loser.) Then, coorelate those identities with actions they can take to get the positive identity (i.e., invest in us and get early access to a better future) and actions to avoid (i.e., don’t invest in our competitors because they’re fundamentally flawed and you’ll be burning your capital.) We buy identities and the feelings associated with them. Sell your audience a winning identity and you’ll win too.

There’s 2 ways to perfect your product for market. Option 1: Build & hope — Assume you know best — Ship something ‘good enough’ — Get lukewarm response — Try again & get lucky Option 2: Ask & give — Ask what they want — Ask how they love to receive it — Pitch solution that combines them — Ship something amazing based on feedback I wonder which works better 😄

When coaching startups, there is a makor focus placed on developing angaging and high impact presentations. Sometimes, we are asked if it is bext to have a 3-minute, 5-minute or 10-minute presentation and my answer is all of the above. You need to have an arsenal of stories that you keep evergreen so they are tailored to the audience and the purpose of your presentation. There is even one more I like particularly... The One-minute pitch! I forgot who said this but the shorter it gets, the more challenging it is to come up with the right choice of words and the desired impact. Here is an interesting template to get you started... #startup #startups #entrepreneur #entrepreneurship #pitch #pitchdeck #presentation #valueproposition

Whether you need investments for a new business idea, advertise a product or promote yourself in order to get the job you want, knowing how to pitch effectively could be crucial. So take a look at these tips which could help you make the perfect pitch! 1. Know Your Audience: In order to succeed with your pitch you should know who the audience is. Know their interests, needs, preferences, backgrounds and possible budgets and adapt the pitch in a way that it fits best. By knowing this you also could prepare for possible questions you will get. 2. Prepare Thoroughly: Make sure that you know your pitch by heart in order to build confidence and fluency. List the key components to ensure it is well structured and foolproof. 3. Craft a Strong Opening: In order to make sure that people get invested in the pitch it is important to capture the attention from the start. You can do this by acknowledging the urgence of the topic or by asking difficult questions in order to get people invested. 4. Define the problem: Clearly highlight the problem or challenge your idea addresses. Highlight the significance and impact. 5. Present your solutions: Clearly explain how your idea solves the problem and with this be specific and focus on unique features. In order to make it stronger use visuals, storytelling or demonstration to show your solution to the problem. 6. Be enthusiastic and confident: Show your passion and belief in your own ideas. Don’t be afraid to make eye contact, vary your tone and speak with conviction.

This is such a useful Post for startups but can be modified for a quick elevator pitch as well

Introducing The 1-Slide Offer: Your Key to Effortless Enrollment and Endless Impact 🔑 As an entrepreneur, you know that crafting a powerful offer that sells itself is essential to the success of your business. But what if I told you that the key to unlocking effortless enrollment and exponential impact lies in just 1 slide and can be shared in under 5 minutes? 😮 That's right, my signature methodology, The 1-Slide Offer, is designed to help you clearly communicate the full value of your offer into a single, compelling visual that instantly resonates with your ideal clients and has them eager to enroll in your high ticket program or service. 🎯 By marrying the "full spectrum" thinking of the Pink Sheet Process™ with the science of visual communication, I'll guide you to strip away the fluff and focus on the core elements that will magnetize your perfect-fit customers. 🧲 No more overwhelming slide decks or convoluted messaging. Just one slide that articulates the transformation you provide in a way that creates instant "aha" moments for your audience. 💡 With The 1-Slide Offer, you'll be able to: ✅ Communicate your value with crystal clarity and confidence ✅ Attract your dream clients with ease and authenticity ✅ Enroll ideal customers without chasing or convincing ✅ Get well-compensated for the transformational work you do ✅ Make a profound impact on countless lives with your unique gift My approach is grounded in my core values of peace, purpose, simplicity, empathy, and efficiency. As your visionary leader, inspiring teacher, and empathetic guide, I'll empower you to own your value and create irresistible offers that sell with ease. 💫