Black Friday and Cyber Monday are around the corner! Shoppers spent $9.8 billion online during Black Friday 2023. Cyber Monday 2023 smashed records with $12.4 billion in online spending. A record-breaking 196.7 million consumers shopped online and in store during Thanksgiving 2022 weekend. Here are three things your retail and e-com store need to do to prepare: 1. Stock up now, retailers and your competition is going to be ordering their BFCM and holiday inventory this week, give your suppliers plenty of time to deliver your order 2. Promote your discount before BFCM, the 5-6 weeks before should be prepping your customer base for your discounted deals 3. Speaking about discounts, make sure to decide early what those will look like, don't just blindly offer x% off, have a plan in place Start your plan with some analysis: A. Review Previous BFCM Data B. Monitor Competitor Discounts C. Identify High-Margin Products in your catalog D. Identify Overstocked items E. Define what percentage increase in sales or revenue you aim to achieve during BFCM. F. Determine Discount Types and Amounts G. You have some time to run Pre-Sales or Flash Sales to see what works #SKULabs #Ecommerce #Startup #Business #EcommerceTips #Shopify #Innovation #Tech #Technology #BlackFriday #CyberMonday
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🚀 3 Quick Tips for Optimizing Your Website for Black Friday & Cyber Monday (BFCM) Sales: 1️⃣ Brand Your Shipping Rates for the Season Use holiday themed copy like “Black Friday Shipping” or “Cyber Monday Express Shipping” to align with the holiday shopping frenzy. 2️⃣ Showcase Deals Early and Everywhere Add banners, pop-ups, and notifications across your site to promote your deals. Don’t make shoppers dig. Highlight discounts on product pages, in the cart, and during checkout to keep their shopping excitement high. 3️⃣ Highlight Urgency & Stock Levels Use real-time stock alerts (eg. “Only 3 left in stock!”) and countdown timers for sale expiration. FOMO works, and encourages shoppers to complete their purchases before it’s too late. ✨ Pro tip: The easier it is for customers to see and act on your offers, the better your BFCM results will be. #WebsiteOptimization #EcommerceTips #HolidayShopping #SalesStrategy #CustomerEngagement #FOMOMarketing #RetailSuccess #BFCM2024
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What can 1.38 billion shopper events tell you about Black Friday and Cyber Monday sales? One takeaway from last year is that deepening your relationships with shoppers drives repeat purchases. First-time buyers made the bulk of Black Friday sales. However, shoppers who have made at least three prior purchases accounted for 44% of enterprise retailers' sales. To help you prep for the holiday frenzy, our in-house retail strategists combed through more than $1 billion in BFCM sales to pull out data points, insights, and business-winning tactics. Grab the guide to learn: 🟩 Where shoppers are most likely to fall out of your funnel 🟥 How to move customers through every stage of your lifecycle 🟦 Why shopper identification is an essential retail metric ⬜ What industry-leading retailers are doing to win BFCM Read more: https://lnkd.in/ehjbxX5Q
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The annual sales season is fast approaching — Black Friday, Cyber Monday, Christmas, and New Year are within reach. Even though it's only September, now is the perfect time to start preparing. On the Sellavi platform, we've created a flexible, user-friendly Coupon feature that lets you set up targeted discount scenarios for your valued customers. Each coupon can be customized with one of the following options: ✔️ Product as a Gift ✔️ Fixed Amount Discount ✔️ Percentage Discount Creating a coupon on Sellavi is a breeze: ✔️ Go to Store Management → Coupons and Promotions → Coupons. ✔️ In the top right corner, click Create Coupon. ✔️ Choose the desired scenario, enter a code and name, fill in the necessary details, and hit Save. Next, promote your discounts by placing the coupon code on your store's banner and sending trigger emails to your customers. With no limit on the number of coupons, you can easily prepare for all upcoming holidays ✨. Once the sales season ends, you can access detailed analytics on each coupon's performance to understand which discount strategies were most effective, allowing you to refine your future promotions. So yes, sales season on Sellavi is a true pleasure 😊! #sellavi #sellavifeatures #ecommerce #saasplatform #onlineshop #onlinebusiness #ecommercestrategy #onlinesales
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🛍️ What’s really happening with Black Friday & Cyber Monday? ReverseLogix CCO Chuck Fuerst weighs in on Schwab Network News’ 360 Round: Holiday Shopping Winners & Losers. 📈 Chuck shares compelling insights on why holiday sales might surpass NRF’s growth predictions by 3-5% compared to last year. From extended shopping seasons to aggressive online promotions, retailers are adapting to evolving consumer behaviors. 📺 Catch Chuck’s full analysis in the segment below: 👇 https://lnkd.in/dGvR_W36 #blackfriday #cybermonday #retail #ecommerce #holidayshopping #reverselogix
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Here’s a recap of the standout performance I achieved during Black Friday/Cyber Monday for the e-commerce brands I manage. -Brands that implemented sitewide discounts crushed their YoY performance. -Black Friday consistently outperformed Cyber Monday which indicates consumers are making their purchases earlier instead of waiting for Cyber Monday. -While early promotions can build momentum, the majority of purchases still happen between Friday and Monday. Its important to strategically plan your promotions to align with consumer behavior. If you're looking to maximize your revenue during key shopping periods, let’s connect. I specialize in crafting digital marketing strategies that drive growth. #GrowthMarketing #Ecommerce #BlackFriday #DigitalStrategy #GoogleAds
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Ecommerce brands are entering a make-or-break period. This is the prime opportunity to capture consumer attention and drive sales. Holiday shopping events like Black Friday and Cyber Monday present substantial growth potential as they can contribute up to 40% of a brand's yearly revenue. However, with this surge also comes increased competition and operational hurdles, from managing inventory to streamlining logistics. The key to thriving in this high-stakes season? Preparation. And this is how you can make sure your brand is ready. https://hubs.li/Q02V7sBH0
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🛍️ BFCM 2024: Insights for Success!📈 With Black Friday and Cyber Monday (BFCM) just around the corner, the excitement is building up! As we gear up, it’s crucial to reflect on last year's data to inform our strategies for this year. 🔢 Key Insights: $3 Billion Increase: Cyber Week saw a $3 billion jump in spending from 2022 to 2023, indicating strong consumer confidence. Black Friday vs. Cyber Monday - Cyber Monday outpaced Black Friday with $13.19 billion in sales compared to $10.4 billion, highlighting the shift towards online shopping. 67% of Shoppers Went Online: The majority of consumers chose the convenience of online shopping to avoid chaotic store lines. This year, expect Gen Z to lead as the primary audience, followed by Gen Y and Gen X. 🧠 Actionable Strategies- Offer compelling deals like 55% off or BOGO promotions to attract shoppers with deep discounts. Create exclusive offers for your loyal customers to show appreciation with a ViP engagement. Start your promotions early to build momentum throughout the month. Use targeted promotions to capture attention during this busy season. Let’s harness these insights and drive success this BFCM! If you have strategies to share or need support, I’m here to help! #BFCM #SalesStrategy #Ecommerce #BlackFriday
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The season of opportunity is approaching with Black Friday and Cyber Monday just around the corner! We've compiled 5 Steps to Boost Revenue and Drive Conversion for e-Commerce Retailers 👀 🚀 Have a read below...
Any smart eCommerce retailer will tell you that the upcoming Black Friday/Cyber Monday (#BFCM) season is critical for brands to boost sales and attract new customers right before the holidays. As such, strategic planning is key. 🔑 Here are 5 proven steps you can take to boost your Average Order Value (AOV), drive conversions, and ensure your business thrives this upcoming holiday season! Want to learn more? We break it down further in our recent blog post: https://lnkd.in/ghwTFbvb #ecommerce #sales #blackfriday
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Sale, Sale everywhere — Finally, Black Friday's here! BFCM (Black Friday - Cyber Monday) is the ultimate celebration of discounts for e-commerce brands. This year, U.S. consumers plan to splurge over half (56%) of their holiday budgets during this golden window. What’s the takeaway? Discounts aren’t just good for business; they’re a cornerstone of consumer psychology—if timed and executed right, they skyrocket sales. Why, you ask? Because everyone, no matter where they are, craves the satisfaction of snagging the best deal for their buck. It’s human nature. At Verifast, we’ve cracked the code to amplify this instinct, taking the magic of in-store salesmanship to online shopping. ✅ Create urgency with limited-time offers for high-intent users ✅ Enable negotiation and guide shoppers to budget-friendly picks ✅ Bundle smart combos that keep wallets happy without tanking AOV Black Friday may be a one-day bonanza, but the thirst for epic deals never sleeps. That's why, we are offering YOU an exclusive deal for the next 7 days—your own AI sales agent with a 30-day money-back guarantee. 💬 DM me now to claim this. Let’s make this BFCM a blockbuster—for your shoppers and your store.
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⬛️ Black Friday vs. Cyber Monday: Winning in 2024 🛍️ With 76% of Black Friday shopping online and 62% of shoppers starting their holiday gift hunt, the stakes for retailers are higher than ever. In our latest post, we share how smart promotions, loyalty strategies, and digital transformation can help retailers thrive in-store and online. → https://lnkd.in/ddrJtpJK 🏴 Ready to dominate the busiest shopping season? Check it out now! #BlackFriday #CyberMonday #RetailSuccess #DigitalTransformation #CustomerLoyalty
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