Skybound Entertainment’s Post

I’m incredibly proud to share that I am part of a groundbreaking project: the I AM Campaign, launched on September 23rd at the iconic Nasdaq Tower in Times Square! A huge thank you to We Do It Together, the nonprofit film production company behind this impactful campaign, which aims to amplify the voices and celebrate the individuality of diverse women in the entertainment industry. A special thank you to Nasdaq for supporting We Do It Together. The campaign has started from one of the most important squares in the world, Times Square, NY, and will travel to the most significant places and institutions around the globe. With each stop, we will continue to showcase more incredible women working behind the scenes. Despite ongoing efforts toward gender equality, women remain underrepresented in key creative roles in film. In 2023, women made up only 16% of directors, 26% of producers, 7% of cinematographers, and 12% of composers in the top 250 grossing films in the USA. This is why the I AM Campaign is so important. We’re giving a platform to women from all around the world who play pivotal roles both behind and in front of the camera but often go unnoticed. This campaign celebrates these talented women who are shaping a new narrative for women in media and film. If we don’t see them, they don’t exist. In a world where over 700 million women have been affected by violence, and gender equality is projected to take 300 more years to achieve, this mission is more important than ever. We are committed to changing this trajectory. Together, we’re challenging the culture of objectification and building a future where women can truly thrive. #IAM #WeDoItTogether

📣  Exciting Announcement ✨ ! Our CEO Nosipho Maketo-van den Bragt is incredibly proud to share that she is part of this groundbreaking project: the I AM Campaign, launched on September 23rd at the iconic Nasdaq Tower in Times Square! 💫 A huge thank you to We Do It Together, the nonprofit film production company behind this impactful campaign, which aims to amplify the voices and celebrate the individuality of diverse women in the entertainment industry. 🫶🙌 A special thank you to Nasdaq for supporting We Do It Together. The campaign has started from one of the most important squares in the world, Times Square, NY, and will travel to the most significant places and institutions around the globe. With each stop, we will continue to showcase more incredible women working behind the scenes. 💫 Despite ongoing efforts toward gender equality, women remain underrepresented in key creative roles in film. In 2023, women made up only 16% of directors, 26% of producers, 7% of cinematographers, and 12% of composers in the top 250 grossing films in the USA 🎥 . This is why the I AM Campaign is so important. We’re giving a platform to women from all around the world who play pivotal roles both behind and in front of the camera but often go unnoticed. This campaign celebrates these talented women who are shaping a new narrative for women in media and film. 🙌 If we don’t see them, they don’t exist. In a world where over 700 million women have been affected by violence, and gender equality is projected to take 300 more years to achieve, this mission is more important than ever. We are committed to changing this trajectory. Together, we’re challenging the culture of objectification and building a future where women can truly thrive. 🌍❤️ #IAM #WeDoItTogether

Wishing you all a very happy #internationalwomensday And what a curious day this is. 🤔 It appears that although there are the usual panel discussions, fireside chats and other tokenism bullshit going on today, many of the brands we have been speaking to have been telling us that they are actively not doing anything for IWD this year as they empower women and fight for equality every day. If this is the case, why is the gender gap still so big, and why aren’t big brands and businesses taking more decisive action to close it? Stuff to remind you of : 🤦🏼♀️ Even with Barbie as the biggest-grossing film of last year, female representation on screen is declining - only 30 of the 100 top-grossing films of last year had a girl or woman in a lead or co-lead role, compared to 44 in 2022. 🤦🏼♀️ A report recently presented at the Berlin Film Festival suggested that it will be another 61 years before the film industry achieves gender parity in the UK. I will be dead by the time this happens. 🤷🏼♀️ But when it comes to purchasing power, even though women earn less here in the UK, an average of £491 to £725, than men, they still are the predominant decision-makers when it comes to house-holding spending. And in fact 80% of all purchasing decisions are made by women. 💥 Sister Motion exists for all these reasons— to close the gender gap in the production industry by actively hiring and mentoring female talent and ensuring fair and authentic representation of women on screen by casting real women where possible to speak directly to these important female decision makers. We have over 200 women and underrepresented people in our global talent collective - a huge resource of unique perspectives and opinions to ideate and execute your brand films and TVCs. If you want to collaborate with us Claire Brown Becky Allin and extend your commitment to women and gender equality beyond today, please contact me at nicky@sistermotion.com. And for a waffly video version of this post, follow us on Instagram, sister_motion. 📸 A Sister Motion team on set shooting recently. 

### Challenging Stereotypes: Advocating for Authentic Female Representation in Media and advertising Two weeks ago, I challenged one of our campaign assets. Why? Despite notable strides, media still falls short in representing the true breadth of women’s roles in society. Women are frequently depicted in limited, traditional roles – as caretakers, secondary characters, or in capacities defined by their relationships to men or family. This narrow portrayal not only undermines women’s achievements but also perpetuates outdated gender norms. It's crucial for us in the creative community to ensure accurate and empowering portrayals of women in media. We hold an incredible power in shaping perceptions. We should embrace it and actively work to challenge the norm. It’s the brand activism I love ❤️ Read more about how we can redefine representation in this insightful Forbes article: https://lnkd.in/etBQnR_4 #RepresentationMatters #WomenInMedia #GenderEquality #BreakTheBias #MediaDiversity #Empowerment #WomenInLeadership #InclusiveMedia #brandactivism #healthcareevangelist

Spending a week with the best creative, business and strategic minds from across Adland has been so inspiring. But it’s clear there’s still more that all of us can do to better serve the half of the population that accounts for 80% of all consumer purchase decisions. And to better serve men, too, in areas that are traditionally feminine-coded, like parenting and caring. 📈 More evidence was shared of the huge commercial upside of doing this, as well as the positive social impact for all of us, whatever our gender. So it’s really encouraging to see people starting to challenge the dominant ‘menemies’ mindset that creates such a barrier to these benefits. 💫 Gender equality is not a zero sum game. In work and in life, the evidence is clear that it benefits all of us. So what do we need to do? ⚡ More men could move from being passive ‘allies’, to becoming active agents of a change that works for them too - both in the way that we lead, and in the products, services and content we create. ⚡Women can help by really listening to men, and actively including them in our gender inclusion work, so together we can build a world that serves all of us better. ⚡And we can all keep striving to move beyond the fear, frustration, myths and misinformation of the currently-widening gender divides. It’s what I do in my day job, so drop me a DM if you’re interested in exploring how this can benefit your business, from product and service to leadership and culture. TheOthersAndMe.com I saw much of this positive action happening every day at the #WACLEmpowerCafe; in some of the best work showcased in the Cannes Lions International Festival of Creativity awards; and from those male leaders who attended the launch of the #WACLRepresentMePledge too. 🙏 Thank you all. And a massive thanks to the brilliant panellists I was honoured to share each platform with: Nishma Patel Robb 🪩⚡️ Becky Owen Chloe Davies Milka Privodanova Valentina Culatti Amy Cashman Elspeth I'Anson Sharon Lloyd Barnes Tia McPhee Sherrese Clarke Soares Barby K. Siegel Karen Stacey Lianre Robinson as well as the powerhouse that is Louise Watson 

🎨✨ Gender Disparity in the Art World: A Call for Equality and Representation 🚺Gender disparity continues to cast its shadow across every sphere of our world, and the realm of art is no exception. Despite the persistent efforts of women fighting for their rights since the late nineteenth century, the struggle for gender equality rages on into the twenty-first century. 💡In today's world, opportunities for women remain scarce as they encounter discrimination and hurdles in every field they endeavor to enter. The art world, in particular, presents its own set of challenges, where women have historically been underrepresented and undervalued. Auction houses, museums, and galleries have long been dominated by male artists, leaving women marginalized and overlooked. 🌈However, there is a glimmer of hope on the horizon. For the first time in history, women outnumbered men artists in the main halls of the prestigious Venice Biennale in 2022. This groundbreaking shift marks a significant milestone in the journey towards gender equality in the art world. With female artists taking center stage, we are witnessing a profound transformation in the landscape of art. 💪Yet, while we celebrate this progress, we must acknowledge that we have not yet reached our destination. The road to complete gender equality remains long and arduous. According to the United Nations Sustainable Development Goal of Gender Equality, it will take another forty years for women to achieve parity in social, political, and economic sectors. This underscores the urgent need for gender-responsive budgeting and systemic reforms to address the entrenched inequalities that persist. If you're interested in delving deeper into this important issue, I invite you to read the full article here: https://lnkd.in/gS5W7Fs6 Let's continue to advocate for inclusivity, representation, and equality in the art world and beyond. Together, we can create a more equitable and diverse future for all. #GenderEquality #ArtForAll #RepresentationMatters #EqualityInArt

A Timeless Masterpiece: "The Advantages of Being a Woman Artist" While sitting in the tech hub of #Platfform, one of the spaces I work in, I stumbled upon a piece of art that stopped me in my tracks. It was the iconic Guerrilla Girls poster, "The Advantages of Being a Woman Artist." This satirical masterpiece, I suppose was created in the 1980s, and it remains as relevant today as it was then. With biting wit and clever wordplay, the poster exposes the absurd "#perks" of being a woman artist – a list that's anything but flattering. It's a stark reminder of the systemic barriers and discrimination that women have faced throughout history in the art world. The poster's impact is undeniable. It really sparked some very important questions in my mind. I am sure that it challenged the status quo and inspired countless women artists to fight for equality. While progress has been made, the poster serves as a #powerful reminder that the struggle for gender equality in the arts is far from over. I was particularly struck by the poster's use of humor as a weapon against injustice. By presenting a list of seemingly advantageous situations that are actually absurd and discriminatory, the Guerrilla Girls force us to confront the underlying issues head-on. The poster's message is still relevant today. Despite the progress made in recent years, women artists continue to face challenges such as underrepresentation and have limited access to resources. I believe that raising awareness about these issues is #crucial for creating a more #equitable and #inclusive art world. What are your thoughts and experiences? #GuerrillaGirls #FeministArt #ArtHistory #GenderEquality #ArtWorld

As we honor the achievements and resilience of women, let's recognize that despite the strides made towards gender equality, women in AV and STEM continue to navigate a path filled with challenges. Our industry thrives on diverse perspectives. Women in this sector are not just participants; they are driving innovation, and inspiring the next generation of AV professionals. Representation matters, and numerous organizations and initiatives are dedicated to empowering women in AV and STEM. Together, we can ensure that the future of AV and STEM is bright. Women in AV/IT: A global community providing mentorship, networking, and support for women in the AV industry. SoundGirls: Focused on supporting women in audio and music production, SoundGirls offers resources, networking opportunities, and scholarships to aspiring female audio professionals. https://hubs.li/Q02nJgkJ0 Society of Women Engineers: A not-for-profit educational and service organization that empowers women to succeed and advance in the field of engineering. #InternationalWomensDay #WomenInAV #WomenInSTEM

While some might assume that advertisers will naturally follow high viewership, the reality is more nuanced. Viewer engagement and advertising support are interdependent; one cannot thrive without the other. So, how do you harness the momentum of women's sports? Simple: you actively participate. By engaging with women's sports, you'll uncover its vast untapped potential. As the fan base expands, so too will your revenue streams. There's a substantial profit opportunity to be seized, as women's sports are projected to become a $1 billion industry in 2024, marking the first time it has reached this milestone. Kristina Shepard's insightful remarks, shared during SeeHer's 2024 Gender Equality Conference, will resonate for a long time. Embrace Kristina's advice and recognize the untapped potential in women's sports.

MARCH IS WOMEN'S HISTORY MONTH. The sign installation industry, like many others, has historically been dominated by men, and women have often been underrepresented in non-traditional roles within this sector. Tops Lighting recognizes the importance of including women in various capacities within the sign installation industry is not just a matter of equality, but it also brings about significant benefits. Diversity in the workplace, including gender diversity, fosters a rich and dynamic environment. Women bring unique perspectives, ideas, and problem-solving approaches to the table. In the sign installation industry, where creativity and innovation are crucial, having a diverse workforce leads to more comprehensive and imaginative solutions. Different experiences and viewpoints contribute to a broader pool of ideas, ultimately enhancing Tops Lighting's ability to meet the evolving needs of clients and stay ahead of technological advancements. #women #womenempowerment #signs #signindustry #diversity #unicorns