Skyler Adney’s Post

Hot takes are fun, so here are 5 Social Media hot takes from ya boy 😂🤷♂️ 1. Hashtags are dead 2. Post timing doesn’t matter as much anymore - just don’t post at 3am 3. Followers doesnt equal success on social - you need look at other KPI’s like views, engagement, reach to paint the full picture 4. One-person social teams are not ideal, but you will learn so much as one. At the end of the day, you need a team of specialists to drive results on social. 5. A Community Manager is one of the most underrated hires for a marketing org. Do you agree with any of these? 😅

I agree with this statement: on Instagram, hashtags used to significantly drive post reach. When you posted using hashtags, the reach was phenomenal. However, recently, hashtags seem to have lost their effectiveness, as posts no longer achieve the expected reach. Now, the algorithms are our best bet for increasing reach. Understanding and analysing these algorithms can give you an idea of which posts will perform well. However, it's also important to note that content performance is heavily influenced by what people genuinely like. Posts that get saved, shared, and commented on tend to reach more people due to this engagement. On the other hand, TikTok still sees hashtags playing a crucial role in SEO, with certain videos performing well based on trending hashtags.

The temperature is rising! But nothing he said was wrong. 1. Hashtags don't have the same impact as they did five years ago. It is still very useful on some platforms, however. 2. Peak posting times are a relic at this point, as content distribution is decreased by social platforms looking to increase ad revenue. 3. A base follower count is important and varies by industry, but engagement is much more important. You don't need 10k+ followers when less than 1% of them engage with your content. 4. You will learn how to do everything, but you will quickly learn that you can not do everything. Let that sink in. 5. Absolutely, they are literally dedicated to fostering community, which can ultimately deepen brand loyalty.

Calling all Social Media Sorcerers! 🧙♂️ Does anyone still possess the magical ability to craft posts that stop the scroll and summon likes out of thin air? If so, we want YOU on our team! If you (or someone you know) can wield hashtags like a wand, keep our content from disappearing into the algorithm abyss, and make memes that actually make people laugh—let’s chat.👇 Apply now before we get lost in our own DMs! #SocialMediaManager #HiringNow #ContentCreation #DigitalMarketingJobs #SocialMediaJobs #MarketingWizards #JobOpportunity #JoinOurTeam

Serving you fresh! 🔅 20+ Best Social Media Management Tips for 2024 #freshblogs #socialmediablogs #socialchamp

Find a social media strategy that works for YOU! 💡 Introverts: Discover strategies that play to your strengths. 💡 Extroverts: Find out how these tips can amplify your social media presence too! Which one are you?💬✨

Posting on social media can seem like such a grind. What do you say? How many images/videos should you use? When should you post? How often should you post? How do you make time for social media in an already busy work day? These are all important questions. But you shouldn't answer any of them until you've found your why. You can't figure out what and when until you know you goals for posting on social media. The biggest problem I see is content marketers who are posting on social media simply because they know they should. To those marketers, I invite you to take a step back and look more closely at your goals. When you're clear on your overall goals, look at where social media fits into that. How do your social media posts integrate with the rest of your marketing tactics? What social media sites give the best opportunity to connect your marketing into a truly multi-channel experience that offers real benefits to your followers and to you? I guarantee that creating social media posts -- knowing what to say and how to say it -- will get so much easier and so much more fun when it's not just another task that you know you should do. When you see the real benefits and how all your marketing is working together to achieve your goals, you'll be able to answer the what, when, and how often questions so much more easily.

10 Tips to build your social media strategy template

10 Tips to build your social media strategy template

Social Media Managers: Are we leaning too much into social and not enough into marketing? When I got into social, it wasn’t about making the flashiest content or going viral. I was hooked on Twitter, following every social thought leader I could, trying to figure out what made content work. Fast forward to now, and it’s incredible how far our industry has come. Brands are investing in social, teams are growing, and more roles are being created every day. But here’s the thing: We can’t forget the marketing behind social media. Yes, engagement is great. Yes, viral posts are exciting. But here’s the hard truth: If your content doesn’t connect to your brand’s goals, it’s not doing its job. As social pros, we need to: - Build cultural interest in our brands, not just our content. - Tie everything back to the “why”—why should someone care about our products? - Think like marketers, not just content creators. If we don’t understand the business side of social, how can we explain the value of our work to stakeholders? “It got a lot of likes” won’t cut it when you’re aiming for that next promotion. Social media isn’t just fun and games—it’s marketing, and it’s business. Let’s not lose sight of that.