The emotional side of value often carries the most weight when it comes to influencing a decision. It’s not just about the product— it’s about how it makes people feel, the trust it builds, and the connection it creates. Peace of mind. Mitigated risk. A sense of accomplishment. These intangibles are hard to measure, but their impact is undeniable. They elevate a product from simply being useful to becoming essential. It’s these emotional contributions that often guide a buyer’s choice, transforming a simple transaction into something more—a lasting experience.
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When consistency becomes a problem, change! We have heard time and time again about being consistent. That it pays over time. Very true! We have heard that consistency is the key to growth and excellence. True! We have heard that change is a constant thing. True Also, we have heard that too much of everything can become a problem. True! My little story: I have been using a particular product for over 5years. Very good I must say. It ticked all the boxes and gave me all the product satisfaction I needed. After 5years, not that the product’s value or quality reduced but my system wasn’t enjoying this consistency and I opted for a change. It was a good change I will say. This change can be short term or long term. You maybe consistent in a plan towards your dreams and goals, you can change to something or someone better. Consistency pays, just as change does! Change self medicating both yourself and pets! Change doing it all by yourself when you can delegate tasks to your virtual assistant ! In need of change as mentioned above, I am just a DM away. What are those things you have been consistently doing without results and want to experience change? 📸one of those cute cloth sharing pictures (😂😌if you know, you know)
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Here's the thing: If you don't have an offer, a transformation, or an "end goal" in mind for where you want to lead people to with your business or brand, don't just start a newsletter because you think you should. I guarantee you that sending emails and newsletters "just because" is the fastest way to burn out AND annoy the customers and prospects you have on your list. Instead, do this. Take the time before you start to plan out where you want to lead people in the end. Is it an amazing high ticket offer for a done for you service? A personal transformation or mindset shift? Maybe it's just leaving them more informed than when they started? If you start with the end in mind, it makes all of the other "pieces" a lot easier to figure out and plan.
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Stop being SO relatable. Clients choose you because you’re promising them a future. A version of themselves that they want to achieve. Prove that they can achieve that with you. Speak to what they want to achieve. You want to lean into how they’re feeling and then show them IS another way. So be relatable but then be unrelatable. No one is hiring you because you’re on the same level as they are. You don’t have to play small. Own your magic. Show them what’s possible.
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You know that what you offer is valuable. It makes a HUGE difference to your clients and brings joy, help and ease to those who buy it. It is worth LOTS. Probably more than you actually charge right? So. Why don’t you truly value your time, your product or your energy & experience? If you undervalue yourself, either in your pricing or inside your mind then everyone else will undervalue it massively. Why? Because they will pick up on your hesitancy, your physiology and the fear that they won’t pay it. So? Get real comfortable with your value. Then share it to everyone. If you are not able to do this on your own and want some real help with that mindset please get in touch by DM’ing me. X
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When you sell a product, you’re not selling a product. You’re selling a better future. People don’t care about features. They care about how your product will change their life. - They want new possibilities. - They want success. - They want to feel like they’ve made progress. When someone buys a fitness program, they’re not just buying workouts. - They’re buying confidence. - They’re buying health. - They’re buying a version of themselves they’ve always wanted. If you focus on the outcome, not the product, it'll become clear. You’re not just solving a problem. You’re creating transformation. You’re showing them a new world. A new way of life. That’s what people are really buying. A better version of themselves. When you focus on the result, you build trust. And that trust turns into long term loyalty. People don’t buy products. They buy possibilities.
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You sharpen your skills. You refine your process. Yet something still feels... off. Here’s why good isn’t good enough anymore. On the surface, it seems like success comes from sharpening your skills and honing your methods, right? Wrong. The real game-changer is shifting from a service mindset to a transformation mindset. Stop asking yourself, “How can I serve my clients better?” Instead, ask “How can I help them see what’s truly possible for their lives?” When you become obsessed with their complete transformation, your offers go from good to magnetic. Clients feel your unshakable belief in their potential. And that makes your high-ticket prices easy to justify. This is what separates the life-changers from those who just get by. Good isn’t enough anymore. When your mindset goes from delivering value to delivering breakthroughs, clients won’t just want to work with you, they’ll desperately need to. The professionals transforming lives have made this subtle but game changing shift. Have you?
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𝐕𝐢𝐞𝐰𝐬 𝐝𝐨𝐧’𝐭 𝐦𝐚𝐭𝐭𝐞𝐫! People BUY ON TRUST & CERTAINTY OF RESULT, and regurgitating content and adding a little personality doesn’t build either. I made this mistake for 2 years and even though I posted 2-4 pieces of content and sent 150+ DMS daily 😪 I was not able to onboard clients. Because, here’s the truth… BUSINESS SUCCESS IS NOT BASED ON VIEWS, BUT ON REVENUE AND CASH COLLECTED Here is what I did to increase my conversions through content, I: ☑️ Shared my own personal journey ☑️ My true values, beliefs and opinions ☑️ My likes / dislike ☑️ favourite hobbies, food, travel destination ☑️ Family In short, I showed my audience WHO I TRULY AM. As a result, although my views stayed the same, my conversions increased 3X. People buy from people they trust and resonate with and no one will ever resonate with a robot who has no emotion, story, opinions, and only copies engaging content... Now, I work with better quality clients who are super easy to work with because THEY ALIGN WITH MY VALUES. Moral of the story - Be unapologetically yourself, because there is no one who is uniquely you. And remember, the more you showcase, the more you convert. 𝐄𝐦𝐦𝐚𝐧𝐮𝐞𝐥
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You sharpen your skills. You refine your process. Yet something still feels... off. Here’s why good isn’t good enough anymore. On the surface, it seems like success comes from sharpening your skills and honing your methods, right? Wrong. The real game-changer is shifting from a service mindset to a transformation mindset. Stop asking yourself, “How can I serve my clients better?” Instead, ask “How can I help them see what’s truly possible for their lives?” When you become obsessed with their complete transformation, your offers go from good to magnetic. Clients feel your unshakable belief in their potential. And that makes your high-ticket prices easy to justify. This is what separates the life-changers from those who just get by. Good isn’t enough anymore. When your mindset goes from delivering value to delivering breakthroughs, clients won’t just want to work with you, they’ll desperately need to. The professionals transforming lives have made this subtle but game changing shift. Have you?
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We had a client who gave us a try on a service we were trying out for the first time. After delivering the first milestone, they said: "We're disappointed with the results and might look elsewhere." The reason they felt this way was: We missed some key deadlines and didn't meet their expectations. We had no track record with them to save us. We knew we had to make things right. Honestly, I wasn't shocked. But I told them we would fix it and make it up to them. Could be one mistake or many, didn't matter. Weeks went by: And we worked tirelessly to exceed their expectations. Delivering everything ahead of schedule and with top quality. We regained their trust and continued our partnership. So here’s my take: Clients shouldn't feel the need to leave after a disappointment. Because a mistake isn't the end of the road. It's a chance to prove your commitment and capability. Here’s how you can regain their trust: 1. Acknowledge the issue immediately. No excuses! Show you are proactive in addressing the issue. 2. Apologize Authentically. Show empathy. Let them know you understand the impact. 3. Provide a solution. Actions speak louder then words 4. Communicate Consistently. Keep the client in the loop about the process . 5. Reflect and Learn. Failure is an opportunity for growth. Share what you’ve learned with your client to show that you know what to improve. As long as you make things right, what else matters?
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Finding problems.... Charlie Munger said that “the safest way to get what you want is to deserve what you want”. It’s so true. What often gets lost in the product journey is finding good problems. By fully understanding the problems that people and businesses face, we’re best placed to solve them and get rewarded accordingly. There’s often the temptation to think about the reward that providing a product or service could generate for ourselves (and I am certainly guilty of having thought this way). The better way to generate business ideas is to think about how troublesome a problem is for people, and how many people it affects. The higher the severity on both counts, the larger the opportunity is to deliver value with a solution. Assuming you can deliver a solution, the rewards will look after themselves.
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