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𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱 The outstanding success of our esteemed client, Jumeirah Al Naseem, beautifully exemplifies the importance of having a strong brand strategy before launching your destination brand. 👉 An effective brand strategy helps you stand out from your competitors. It identifies values that resonate with your target audience and creates a clear internal vision. Here are 3 key questions to ask yourself when before launching your destination brand: - What differentiates you from other destinations? - Who do you want to attract, and what are their needs and desires? - How should your team deliver your unique brand promise? What is your take away from this? Let us know in the comments! 💬 #destinationbranding #brandstrategy #brandpositioning

As a hospitality professional, I would approach this concept by recognizing that a hotel today can be much more than just a place to stay. A hotel can play an active role in the surrounding community, both socially and economically, by addressing the specific needs of the local population and business partners.

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