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“We’re planning to soft launch our product in the EU. For this we’re thinking about a digital marketing campaign with channels like social media ads & email marketing that will drive our customers to a landing page Do I need to be GDPR compliant for this?” The short answer is yes. Even if it's a soft/ mini launch to test the market, you must ensure you are GDPR compliant. Here are some things you can do 👇🏻 -> Explicit consent: Clear language and active opt-in for everything. -> Legal basis: Ensure you have a legitimate reason for processing data. -> Data minimization: Only collect what you need. -> Secure storage: Encrypt data and control access tightly. -> Third-party compliance: Make sure your vendors are GDPR savvy too. By nailing these things they can execute the soft launch and test out the market, without running into GDPR compliance issues. If you're struggling with GDPR, DM me and we can get on a 30-minute call to help you set things up.

Calling all marketers in Asia Pacific: GDPR compliance alone may not be enough. Local privacy laws such as China's PIPL and Vietnam's DPDP introduce additional requirements like data localization and stricter cross-border data transfer rules that could impact your marketing strategy. 🌏 Xiaofeng Wang’s recent report emphasizes the need to: ⭐ Understand the fundamental requirements, from consent to cross-border data transfers. ⭐ Stay transparent with your data use and adhere to security measures. ⭐ Respect data subject rights, such as access, deletion, and correction. To succeed, marketers need a proactive, privacy-first approach to build trust and stay ahead of regulatory change. With DataGrail, you can manage privacy across your entire data ecosystem, from local to global regulations, with minimal setup and maintenance. Read more here: https://hubs.ly/Q02_Xgjs0

Caught between a rock and a GDPR compliance policy? You're not alone! Dealing with the revenue and analytics impact of GDPR can turn us into one of two types of problem-solvers on LinkedIn: 1. Panicked 🤯 ↳ Frenetically reworking web analytics structures ↳ Chasing every rumor and hope for loopholes ↳ Focused on every lost dollar → maybe even missing sleep 2. Strategic 🧠 ↳ Innovating methods to respect privacy while still extracting value ↳ Driving decisions with solid principles, not just quick gains ↳ Monetizing thoughtfully → because you value trust Both approaches can keep a business afloat. However... One may save you in the short term but at the cost of stability. The other builds a resilient and respectful stream of revenue + trust. Consider this: Which one resonates with your strategy? (Drop a comment below!) Keep it strategic, folks! Happy Privacy-Practice Tuesday ✨ P.S. How have you seen your web analytics change since GDPR? Any pleasant surprises? #GDPR #WebAnalytics #RevenueGrowth

Welcome September- a month where we move on from holiday mode into back to work and focusing on our plans for the rest of the year. 🎯 One question for you: Do GDPR and social media, email and marketing campaigns confuse you? If you then the new Bootcamp I am running on 16th September will be perfect for you. ✔ This event will cover: - Discover what data you are still holding - Find out how long you should be retaining (or not) it for - How to safely delete data (emails, social media messages etc) in a manner that fulfils your GDPR obligations - How to run your social media with GDPR in mind - Creating marketing campaigns for Christmas/ events and plenty more! There will also be time for questions during the session. You will leave with an action plan of things you need to focus on this quarter as well as some free documents to begin your own GDPR Program and reassurance about your plans for the months ahead. 👍 This is the first in a series of 4 workshops that will help to guide you through different areas in your business and you have the chance to book in for a power hour for more 1-2-1 guidance. Interested? Then book on the link below as places are already filling up: https://lnkd.in/ecWsDkPF Any queries drop me a DM ✍ Please feel free to share this with any organisation you are involved with. #gdprtraining #gdprmarketing #gdprsocialmedia #gdprforbusiness

What is GDPR? In frame- Sujeet Govindani Edited by- @another_rahul_here More videos- Govindani Institute In the realm of digital marketing, GDPR imposes strict regulations on the collection, processing, and storage of personal data by businesses and organizations. It requires businesses to obtain explicit consent from individuals before collecting their personal information, ensure transparent data practices, and provide individuals with control over their data. For digital marketers, GDPR compliance is paramount to maintaining trust with consumers and avoiding hefty fines for non-compliance. Marketers must adhere to GDPR principles when collecting data for targeted advertising, email marketing, customer profiling, and other marketing activities. This entails obtaining clear consent from individuals, implementing robust data protection measures, and respecting individuals' rights to privacy and data portability. By prioritizing GDPR compliance, marketers can foster trust, enhance data security, and build long-term relationships with their audience. Our course, 'All About Digital Marketing,' provides comprehensive insights into GDPR compliance and its implications for digital marketers. From understanding the core principles of GDPR to implementing compliant data practices, this course equips learners with the knowledge and skills needed to navigate the complex landscape of data privacy regulations. Join us as we delve into the intricacies of GDPR and empower marketers to ethically and responsibly leverage data in their digital marketing efforts. . . . #gdpr #digitalmarketing #digitalmarketingcourse #marketing

Next up, is tracking, GA4 and GDPR compliance. Since GA4 was released into the wild, I've worked with many clients who have found this shift complex and overwhelming. I can help you establish goal based metrics, track them and then formulate a plan to optimise for them. Alongside this, I ensure that all tracking on your site is GDPR compliant to keep you and your users safe and secure. If you're looking to optimise for e-commerce or donations or want understand how users are interacting with the content on your site in detail, please have a quick read through my services page and drop me a line! https://lnkd.in/gNrTFtZU #google #ga4 #gdpr #tracking #events #optimize

Whether you like it or not, choosing a provider outside the EU will have an impact on your business whether you are GDPR compliant. ✅ This doesn’t mean, however, that you can’t choose providers outside the EU (this is a common misconception)—you just have to do it right! (By the way, being inside the EU doesn’t mean you’re automatically compliant, either!) Lots of companies ask us about using Chinese hardware or Software Agencies from India or Vietnam, just to name a couple of examples. And many others ask about other extra-EU countries like the United Kingdom or the US. 🤔 How do you find the right provider with the least impact on your data protection risks? You look for providers from countries with an adequacy decision. 🇪🇺 An adequacy decision is a formal decision made by the EU Commission that recognises that another country (or international organisation) provides an equivalent level of protection for personal and sensitive data as the EU does. Basically, it is a kind of data transfer inside the EU (no big issues here). So, can you still use a provider from a country without an adequacy decision? Yes - but you will have to do some extra bit of homework, for which we left some guidance in the PDF guide 🙂 If you are interested in these topics, let’s connect 👉 Jovan Stevovic And of course, feel free to reach out to us 🙂 #gdpr #compliance #digitalhealth #chinoio

EDPB to work together with European Commission to develop guidance on interplay GDPR and DMA: The Commission services in charge of the enforcement of the Digital Markets Act (DMA) and the European Data Protection Board (EDPB) have agreed to work together to clarify and give guidance on the interplay between DMA and GDPR. This enhanced dialogue between Commission’s services and the EDPB will focus on the applicable obligations to digital gatekeepers under the DMA which present a strong interplay with the GDPR, as there is a need to ensure the coherent application to digital gatekeepers of the applicable regulatory frameworks.  Developing a coherent interpretation of the DMA and GDPR while respecting each regulators’ competences in areas where the GDPR applies and is referenced in the DMA is crucial to effectively implement the two regulatory frameworks and achieve their respective and complementary objectives. The DMA established a High Level Group to provide the Commission with advice and expertise to ensure that the DMA and other sectoral regulations applicable to gatekeepers are implemented in a coherent and complementary manner. The Commission and representatives from the EDPB and EDPS already engaged on data-related and interoperability obligations in the High Level Group. This project builds on this engagement and deepens the cooperation in relation to the two specific regulatory frameworks.   Read more information about: * The General Data Protection Regulation * The High-Level Group * The Digital Markets Act #dataprotection #dataprivacy #privacy

Taking the first steps towards GDPR cookie consent compliance can seem like a complex process. However, once you understand the fundamentals, it becomes a manageable task that can greatly benefit your business in the long run. This post serves as your step-by-step guide through the process. From understanding what GDPR is and why it matters, to the practical aspects of obtaining and managing consent, we're here to help you every step of the way. Firstly, it's crucial to understand that GDPR (General Data Protection Regulation) is a legal framework that sets guidelines for collecting and processing personal information from individuals who live in the European Union. And obtaining cookie consent is a significant part of this process. This involves informing users about cookies used on your website, along with their purpose, and asking for their consent before using them. This can be achieved through a cookie consent banner or pop-up that appears when a user first visits your site. But remember, it isn't enough just to ask for consent. You should also provide users with an easy way to withdraw their consent at any time. This can be achieved through a cookie settings panel that allows users to turn cookies on and off as needed. Not only does GDPR cookie consent compliance protect your business from potential fines, but it also helps build trust with your customers by showing that you value their privacy. So, how are you ensuring GDPR compliance on your website? #𝐆𝐃𝐏𝐑 #𝐂𝐨𝐨𝐤𝐢𝐞𝐂𝐨𝐧𝐬𝐞𝐧𝐭 #𝐃𝐚𝐭𝐚𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧

As mentioned yesterday, the GDPR Bootcamp series that I am running every quarter kicks off on 16th September. These boot camps are hands-on & online. I will talk you through and answer your questions on targeted areas of GDPR. This September the focus is on Email, Social media, Marketing & Data Deletion. If these are topics that affect you in your business then by attending you'll not only make a start on getting a gdpr friendly structure to managing these areas, but you'll also have a plan with items to work on for the upcoming quarter.