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What if taxes were fintech’s ultimate growth hack? 📈 The 2024 Future of Fintech report from Silicon Valley Bank backs what we know: embedded solutions and AI are reshaping customer engagement, driving retention, and creating leaner, smarter growth strategies. Key insights from the report: Embedded finance is booming Platforms embedding services like payments and planning are creating new revenue streams. AI-native fintechs lead the pack AI-driven platforms raised $3.6B+ and generate higher value per dollar than legacy players. Re-engagement beats acquisition CAC has nearly doubled, making retention essential. Platforms embedding value-based tools—like those helping users save or manage finances—are driving repeat engagement and reducing churn. Taxes—often ignored—are the key to retention, loyalty, and relevance year-round. Case in point: One fintech reactivated lapsed users with a “free filing when you deposit” offer—response rates were off the charts. At april, we’re turning taxes into a growth strategy. Want to learn how? Let’s talk. Link to download the full report is the comments below 👇

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