🇸🇮 Campaign "SLOVENIA. IT'S ALL IN OUR NATURE." Showcased at SPORTO Conference 🏅 At the 20th SPORTO Conference, dedicated to sports marketing and sponsorships and held on 21–22 November in Portorož, Masa Puklavec Polutnik (STB), took the stage during the panel discussion "Sponsorship Lessons from Major Competitions." 🌟 She presented the innovative "SLOVENIA. IT'S ALL IN OUR NATURE." campaign, a pioneering collaboration between the Slovenian Tourist Board (STB) and the Olympic Committee of Slovenia – Association of Sports Federations (OKS-ZŠZ). 🎥 Launched in June 2024, this campaign is Slovenia's first-ever national Olympic initiative, blending sports and tourism to position Slovenia as both a sports powerhouse and a world-class travel destination. Featuring Slovenia’s breathtaking landscapes alongside the achievements of elite athletes like Tadej Pogačar, Janja Garnbret, Kristjan Čeh, Andreja Leški, Toni Vodišek, and national teams in handball and volleyball, the campaign highlights that "Slovenia. It's all in our nature." ✨ The campaign, tied to the Paris 2024 Olympic Games, has garnered significant attention from the media and industry professionals, and was recently a finalist at the SEMPL Awards. 🌍 By intertwining sports and tourism, the campaign celebrates Slovenia as a destination where natural beauty meets exceptional talent. #ifeelsLOVEnia #SPORTO2024
