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Easy Insights on Where You Lose Organic Traffic Discover how much organic traffic you are missing out! With Buddler Traffic Attrition Report, uncover search queries that could boost your Google ranking. Run the report to access useful data, saving your time and effort. What makes the report so effortless for you? We highlight three types of queries where you've previously held strong positions in Google but have experienced changes: 🔍 Queries that used to rank higher but have recently dropped in position 🔍 Queries that used to perform well but now bring no traffic 🔍 Queries with fluctuating performance, experiencing recent increases or decreases in traffic The report's insights will help you identify what strategies work best for your website. What you WON'T find here are overwhelming data sheets and confusing statistics 📄 Learn the ease of using Traffic Attrition Report https://lnkd.in/dEQ6jJsc Get your FREE Audit before March, 31 https://lnkd.in/dJ4mxn93

Google's srsltid= Parameter is impacting organic traffic 🚨 In August 2024, SEOs observed Google's srsltid= parameter appearing in organic search listings, a shift from its previous use tied to Shopping auto-tagging. This change has significant implications for traffic attribution and data clarity. What’s the concern? 💡 Traffic misattribution: By treating organic clicks with a Shopping parameter, traffic data may be misrepresented, blending distinct channels and undermining accurate attribution. 💡 URL sharing issues: Unique srsltid= parameters are appended to every click-through, potentially creating a proliferation of URLs when shared, skewing referral data and complicating tracking. 💡 SEO implications: This increase in URL variations may impact crawling efficiency and contradicts established best practices for URL handling. Google's own URL structure guidelines (👉 https://ow.ly/rlTq50U4k9y) advise against using unnecessary URL parameters, as they can lead to "unnecessarily high numbers of URLs that point to identical or similar content on your site." Key takeaway! The integration of srsltid= in organic listings raises serious questions for data integrity and attribution accuracy. We encourage site owners to monitor their data closely, consider turning off auto-tagging in Merchant Center if feasible, and be prepared for further discussion within the SEO community. 💭 What are your thoughts on this update?

🧐We conducted 800 local intent searches to measure the visibility of different result types in the first ten organic results🧐 KEY FINDINGS 👇🏼 🚀 Business directories make up almost a third of local-intent organic search results overall (31%). 🚀 Business directories make up 37% of organic search results for informational local-intent search terms. 🚀 Yelp results appear for 28% of all directory results, followed by Tripadvisor at 10%, and Expertise at 8%. 🚀 72% of ‘fast food restaurants’ search results showed business directories, the highest proportion of all our industry searches. 🚀 Forum results represent only 7% of the local-intent search results analyzed, but 89% of those forum results come from Reddit. 🚀 Industry-specific directories, such as Booksy, DoorDash, Gymbird, and GreatVet, were prominent across respective industry searches. Check out our full study here: https://lnkd.in/eXmASaQh Sammy Paget BrightLocal 🇺🇦 #localSEO #localmarketing #marketing #google

At lunch 🍔 (or late lunch on the east coast), think of the green/beginner marketer on your team and send them this: https://lnkd.in/gitY2znk #GA4 platform has greater data, but it's interface is #hotTrash This is our popular, updated article for beginners on how to find #organictraffic #SEO in Google Analytics GA4 It still shows how to do it in UA in case you want to compare to more historical data. #GoogleAnalytics #marketing

Google Analytics (GA) and Search Console (GSC) are the go-to tools, but they often leave gaps. Enter the world of “dark traffic” and misattributed sources. This article dives into uncovering the full picture of your website’s organic reach, venturing beyond the limitations of traditional analytics. Read more on my blog giving my personal insights. https://lnkd.in/dBxYxgfW

🚀 Exciting insights on Google's Organic Traffic Impact by Verticals! 🚀 A recent study by Bart Goralewicz analyzed the impact of Google's algorithm updates on various industry verticals. Here are some key findings: 1️⃣ Health and Family & Community verticals saw significant fluctuations in organic traffic due to algorithm changes. 2️⃣ Home & Garden and Automotive verticals experienced more stable organic traffic growth despite algorithm updates. 3️⃣ It's crucial for businesses to monitor industry-specific trends and adjust SEO strategies accordingly for sustained organic traffic growth. Check out the full article on Search Engine Journal for more industry-specific insights and valuable takeaways. #SEO #OrganicTraffic #GoogleAlgorithmUpdates #DigitalMarketing #IndustryInsights

📉 Troubleshoot Traffic Drops Like a Pro! 🛠️ Are you noticing a dip in your website traffic? You're not alone. Many businesses face fluctuations due to various factors, and pinpointing the cause is crucial. Here's how to use Google Search Console and Google Analytics 4 (GA4) effectively: Google Search Console: Quickly identify pages that are losing traffic. Use the "Compare" option in the "Performance" report to analyze before and after traffic changes. Google Analytics 4: Isolate pages with traffic drops. Use filters to focus on organic search and compare different periods for deeper insights. Pro Tips: 📊 Analyze click patterns and query shifts. 📈 Examine user engagement and content performance. 🔄 Update and optimize content regularly. Have you experienced a sudden traffic drop recently? What strategies did you use to recover? For a detailed walkthrough on using these tools, check out the full article here. Pinpoint Traffic Drops with Search Console, GA4 - https://lnkd.in/gpeYcKpr

Many businesses are grappling with understanding their web traffic sources—especially the difference between organic and paid traffic. If you're looking to make sense of this data, diving into Google Analytics is essential. Start by logging into your GA4 account, then navigate to the Traffic Acquisition section. Select a date range that makes sense for your analysis, and apply filters for the specific traffic channels you want to explore. This way, you'll gain insights into how many visitors are coming from ads versus organic search results. Understanding these metrics can significantly enhance your marketing strategies by identifying which efforts yield the best results. It’s not just about numbers; it’s about informing your decisions to optimize your campaigns effectively. What strategies have you found useful in getting your website traffic sorted? Share your experiences or tips below! https://lnkd.in/gitY2znk

How I used to handle a drop in organic traffic: 𝗦𝘁𝗲𝗽 𝟭: Panic 𝗦𝘁𝗲𝗽 𝟮: Assume the foetal position 𝗦𝘁𝗲𝗽 𝟯: Cry How I handle a drop in organic traffic now I’ve read this article from Tory Gray: 𝗦𝘁𝗲𝗽 𝟭: Grab my deerstalker 𝗦𝘁𝗲𝗽 𝟮: Get my Sherlock Holmes on 𝗦𝘁𝗲𝗽 𝟯: Profit??? Check the full rundown I did for Top of the Funnel here 👇

Ever spun your wheels, plagued by the question: “Why does my organic traffic fluctuate so much?” You’re not the only one. Even seasoned marketers might panic when traffic numbers plummet seemingly out of nowhere. Understanding why these fluctuations happen is key to regaining control. 🔍 Site changes, technical issues, algorithm updates, migrations, content quality, and competition—8 reasons organic traffic fluctuates. But fret not, solutions are at hand! Dive into how to fix these fluctuations and ensure your organic traffic bounces back: 🔎 Spot any worrisome traffic metrics? HawkSEM’s Hayden Pochop shares expert insights on why organic traffic fluctuates and how to overcome the challenges. Stay ahead of the game by understanding the ins and outs of organic traffic woes. https://lnkd.in/gWwybX-c