SmallGiants.Agency’s Post

The B2B sales and marketing landscape has shifted dramatically. Traditional methods like trade shows and direct marketing have lost ground to digital channels. To stay relevant, media update suggests — and we at Mitra Creative agree — brands must embrace influencer marketing, which adds authenticity and relatability, especially as Gen Z and millennials become key decision-makers. Learn more here: https://bit.ly/4d9k1xE #B2BMarketing #InfluencerMarketing #millennials #genz #decisionmakers

Traditional B2B marketing methods are losing their edge as more buyers shift to digital channels. Gen Z and Millennials expect relatable, engaging content, and influencer marketing is becoming a key tactic to humanize brands and stay relevant. Mitra Creative champions the use of these modern techniques in the B2B space, emphasizing storytelling, authenticity, and relatability to better connect with target audiences and drive deeper engagement. Learn more here: https://bit.ly/3XqtiL0 #B2BMarketing #InfluencerMarketing #humanizing #DigitalTransformation

B2B influencer marketing is breaking through, and it’s no longer about flashy gimmicks – it’s about credibility, trust, and relevance. As B2B buyers get younger and more social-savvy, brands must pivot from traditional approaches to human-centered engagement. Creators are now critical in shaping authentic brand narratives and building real connections. With 61% of B2B leaders planning to increase influencer spend, the time to harness this creative power is now. How is your brand leveraging this shift? #B2B #InfluencerMarketing #Marketing #Business #ContentMarketing

Influencer Marketing: B2B vs. B2C 🏢 While influencer marketing has become a staple in B2C strategies, it's easy to forget that it can also play a role among business as well. With as many as 85% of US B2B marketers incorporating influencer marketing into their strategies, it's safe to say its role in B2B is gaining significant traction. But how exactly do these two approaches differ? 𝐁𝟐𝐂 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: This is the most common concept that focuses on building emotional connections with consumers. It emphasizes being able to leverage influencers with broad appeal to showcase products, evoke lifestyle changes, foster connections, and boost purchases altogether. It capitalizes on cultural and social trends to connect to the people and to strengthen marketing power. 𝐁𝟐𝐁 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: This approach is much more niche and specialized. Here, influencers are often industry experts or thought leaders, as opposed to social media celebrities, whose authority helps brands establish credibility and influence buying decisions in a business context. Rather than relying on emotional appeal, B2B campaigns focus on education, trust-building, and showcasing how products or services solve specific problems. Key Differences: B2C: Broad appeal, emotional connection, quick purchases. B2B: Niche expertise, trust-building, long-term business solutions Both are powerful strategies but require different approaches to create authentic, impactful campaigns. Although B2C is the predominant form of marketing in most people's mind, it's important to remember the power B2B marketing has in helping to drive sales and engagement. Let us know what you think in the comments below! #InfluencerMarketing #B2B #B2C #MarketingStrategy #BrandBuilding (Source: https://lnkd.in/gnEn58yu.)

Influencer marketing is no longer just for B2C brands. B2B companies are waking up to the power of partnering with thought leaders to build trust and credibility with their audience. As millennials and Gen Z take over B2B buying roles, they crave authenticity and real voices, not just polished corporate messaging. Savvy B2B marketers will make influencer marketing a core part of their strategy in the coming years. We'll see bigger budgets and more sophisticated, integrated campaigns. B2B influencer marketing is about to hit the mainstream in a big way. Is your brand ready? Source: https://lnkd.in/gW4jzB7D ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

As a B2B marketing strategist, I'm always exploring innovative ways to build trust and brand credibility. This Adweek article on B2B influencer marketing caught my eye because it highlights how leveraging industry experts can drive meaningful engagement and authenticity. It's a game-changer for brands looking to stand out! #B2BMarketing #InfluencerMarketing #BrandStrategy #MarketingInnovation #IndustryExperts #DigitalMarketing #BusinessGrowth #MarketingTrends #CustomerEngagement #TrustBuilding https://lnkd.in/d5mBTwGB

82% of business decision-makers find B2B marketing monotonous and repetitive. But what would happen if you tried B2B Influencer Marketing? Learn more via ADWEEK https://ow.ly/i69V50Rewp8 #B2BMarketing #InfluencerMarketing #BusinessInnovation #DigitalMarketing #MarketingTips #ContentStrategy #B2BInfluencers #MarketingTrends #SocialMediaStrategy

The Role of Trust in B2B Influencer Marketing In B2B marketing, trust is not just important—it’s everything. Unlike quick B2C transactions, B2B purchase decisions are long, complex, and involve significant investments. Building trust with decision-makers has always been a challenge, and this is where influencer marketing can make a profound impact. 1️⃣ B2B Buyers Rely on Trusted Voices Fact: 75% of B2B buyers say their purchase decisions are influenced by expert opinions and content from trusted sources. Decision-makers look to industry experts and thought leaders for guidance. Influencers in the B2B space provide credible, authentic insights that resonate far more than traditional brand messaging. 2️⃣ Peer Influence Over Brand Messaging Fact: 91% of buyers trust recommendations from people they perceive as industry peers. B2B influencers are often practitioners, consultants, or experts who engage with audiences as peers. Their recommendations carry weight because they are grounded in real-world experience, not sales pitches. 3️⃣ Addressing Complexity Through Simplicity Fact: Influencer-driven content is 3x more likely to generate trust and engagement than branded content. B2B products and services are often technical and nuanced. Influencers excel at breaking down these complexities, translating features into clear value for the buyer. This helps build confidence and ease the decision-making process. 4️⃣ Trust Lowers the Barrier to Action Fact: Buyers are 70% more likely to act on a recommendation from an influencer they trust. When buyers trust the source of information, they feel more confident making decisions. This reduces the length of the sales cycle and helps mitigate the perceived risks of investing in a new solution. Why Trust Is Your Competitive Advantage B2B influencer marketing isn’t just about leveraging an audience—it’s about fostering trust. Partnering with the right influencers allows you to build authentic relationships with your target market, humanize your brand, and establish authority in your industry. Trust is no longer a nice-to-have; it’s a must-have. How is your brand building trust in the B2B space? Let’s discuss in the comments. #B2BMarketing #InfluencerMarketing #Trust #BrandCollab #Growth

Good read alert in #TheRedZone! Katlego Mahura, MD at Idea Engineers, explores the significant changes in B2B sales and marketing over the past decade. Traditional tactics like trade shows and direct marketing are being replaced by digital strategies, yet many brands struggle with impersonal communications. Enter influencer marketing: a powerful tool to humanise brands and connect with digital-native audiences like Gen Z and millennials. Katlego explains how B2B companies can effectively collaborate with influencers to create authentic, engaging content. Key takeaways: Understand the importance of authenticity in influencer content. Learn best practices for selecting and collaborating with B2B influencers. Recognise the balance between influencer impact and brand control. Stay ahead in the B2B marketing game with these insights! 💡 #B2BMarketing #InfluencerMarketing #DigitalStrategy #ThoughtLeadership #IdeaEngineers https://lnkd.in/dGF8k7MQ

The Difference Between B2C and B2B Influencer Marketing: A Quick Guide. When it comes to influencer marketing, B2C and B2B strategies are like apples and oranges—they serve different audiences and require unique approaches. Let’s break it down: :one: Audience Focus - B2C: Targets individual consumers with relatable, lifestyle content. Think beauty, fitness, or travel influencers. - B2B: Engages professionals and decision-makers with industry-specific expertise. Thought leaders and niche experts are key here. :two: Goals - B2C: Drive immediate purchases, brand awareness, and social buzz. - B2B: Build long-term relationships, generate leads, and establish authority. :three: Content Style - B2C: Creative, emotional, and visually appealing (e.g., Instagram Reels, TikToks). - B2B: Educational, data-driven, and authoritative (e.g., LinkedIn posts, webinars). :four: Platforms - B2C: Instagram, TikTok, YouTube dominate the scene. - B2B: LinkedIn, Twitter, and industry-specific forums take center stage. :five: Campaign Metrics - B2C: Focus on likes, shares, and direct conversions. - B2B: Prioritize lead quality, engagement, and ROI from high-value deals. Pro Tip: While B2B influencer marketing may seem more niche, its impact is massive when done right—think stronger trust and higher-value outcomes. Curious to learn more about tailoring your influencer strategy? Let’s connect! #B2BMarketing #InfluencerMarketing #DigitalMarketing #B2CVsB2B #ContentStrategy #MarketingTips #BrandCollab