Smartly’s Post

The Cannes Lions International Festival of Creativity came to an end last week. It is considered the largest gathering of the advertising and creative communications industry. All the winning case studies were incredibly impressive, and we extend a big congratulations to all the winners. We asked some of our staff members about their favourite case studies, and Realeboga Petlele mentioned that hers was the Pedigree’s Adoptable campaign by Colenso BBDO. This is what she had to say: “I was so impressed by how cleverly AI was used to drive such change. The ability to turn digital data into dynamic outdoor ads and get dogs adopted was extraordinary. The campaign didn't just use technology for technology's sake—it had a real, tangible impact. Watching people see a dog in need of a home and adopt that pet in real time was incredibly moving. It showcased how we can harness digital innovation to create meaningful, real-world outcomes. This blend of creativity, technology, and social good is exactly what inspires me in our industry.” What are your thoughts on this case study?   #wherelogicmeetsmagic #CannesLions #AIads

💥 Another Exciting Cannes Lions Update! Get ready for an insightful panel discussion on Tuesday, June 18th at 2 PM at the LBB & Friends Beach! "Sustainability - At What Cost?" In a world where sustainability is both crucial and challenging, we’ll explore: How brands, agencies, and partners can drive consumer engagement by aligning with societal values while advancing their own sustainability initiatives. The impact of green-washing and green-hushing, and strategies to reverse these trends. Platforms brands use to educate, advocate, and empower consumers on sustainability. The role of AI in supporting sustainability objectives in advertising and media. Join us for a lively and informative session featuring an incredible lineup of experts: Mindy Barry (Mars), John Osborn (Adnetzero), Jake Dubbins (Conscious Advertising Network) and Anastasia Leng (CreativeX) Moderated by MCA's Cath Cimei, this is a unique opportunity to gain valuable insights from industry leaders. See you at the beach! #CannesLions2024 #Creativity #Innovation #Marketing #Storytelling #BusinessSuccess #BrandEngagement

🌟 Discover why defiant originality sets Sublyme Digital apart in the crowded digital landscape! Our unique approach ensures your brand stands out, creating meaningful connections and driving real results. Learn how our bespoke strategies and commitment to innovation can transform your digital presence. Read more: https://lnkd.in/gpEayYFr #DefiantOriginality #DigitalInnovation #StandOut

Great to be at Cannes Lions International Festival of Creativity last week. If you missed it, one of the most inspiring speech was Mark Ritson finally in front a nemesis audience. Here is the link to the webinar : https://lnkd.in/eU8qJv7w Enjoy the no-nonsense Mark Ritson style reminding all of us marketers that : 1) #creativity cannot lift all the weight by itself 2) a robust strategy, a sharp 1 page #brandpositioning, a superior Product and Distinctive Brand Assets are actually making a difference. #TeamMark

🏆 Congrats to this year's Fastest Growing Agencies 🏆 1. Creative Currency 2. Salient 3. Saylor 4. LeadOrigin 5. Six Degrees Creative 6. Acadia 7. Idlewild Experiential 8. Majority 9. PixlGroup 10. SUPERHEROES The growth demonstrated by all of the winners is impressive: They’re defeating the odds to deliver rocket-like growth in a crowded and strained market. Each of these agencies has reached new heights by pushing into emerging areas of marketing, disrupting staid categories, and, most importantly, delivering breakthrough work that moves the needle for their clients. Check out the rest of the Fastest Growing Agency list here: https://adweek.it/40HO2kw

"Great creative work is effective because it’s creative. And the most effective work is effective because it is creative." Check out this excellent piece written by Tahaab Rais of Publicis Groupe MENAT about the connection between creativity and effectiveness. Link below! https://lnkd.in/gz44QnEk #creativity #effectiveness #marketing #PublicisGroupe #AdForum

⏳In a world of short attention spans, how do you stand out? ⏳ This year's Effie Awards Europe winning campaigns used bold strategies to grab attention of their audience right from the start. From captivating visuals to emotionally charged messaging, they went beyond simply communicating a message—they created experiences that resonated deeply and made a powerful impression. 💡 The key? Creativity that doesn’t just speak to people—it makes them feel something. Want to know how the winners did it? 📥 Download our booklet to uncover the techniques behind these standout campaigns and learn how to grab attention in a crowded market! 👉 https://lnkd.in/gaPTUcab #EffieAwards #CreativeConnections #ConsumerInsights #LINKAI

Just like Forrest found his path, we’re here to help brands find theirs—seamlessly integrating products into the stories that captivate audiences. Adspective is heading to IBC 2024, where we’re taking you on an exciting journey into the future of Virtual Product Placement and having a small surprise for you too 💛 Find us and discover how we’re transforming how brands connect with viewers. Book a meeting using the link in the comments! #IBC2024 #adspective #branding #innovativeadvertising

What’s the secret to experiential with big returns? Mutual trust between your brand & your agency partner. Check out how the power of these collaborations can strengthen your brand & business bottom line. Read takeaways from the Cannes Lions International Festival of Creativity State of Creativity report: https://lnkd.in/eEUuuP8y #CannesLions #CannesLions2024 #ExperientialMarketing #AgencyPartner

How are brands redefining purpose in 2024? One of the key trends that emerged from D&AD Awards 2024 was ‘Localised Impact’. Many Pencil-winning entries showed how brands are partnering with local communities to co-create sustainable solutions, instead of simply swooping in with a quick fix. This trend isn’t about empty words. From solving local challenges to building consumer trust, brands are proving that meaningful impact starts on the ground. As our juries observed, the work is evolving beyond purpose-driven campaigns into long-term, transformative projects that make a measurable difference. Swipe through to see how brands are delivering real value through action. Want to dive deeper? Download your free copy of the 2024 D&AD Trend Report now, and explore 'Localised Impact' along with five other key trends: https://lnkd.in/exwvGgMx #dandad24 #socialimpact #socialchange #sustainabilitymatters #localcommunities #communitybuilding