Smartly’s Post

🌟 Discover why defiant originality sets Sublyme Digital apart in the crowded digital landscape! Our unique approach ensures your brand stands out, creating meaningful connections and driving real results. Learn how our bespoke strategies and commitment to innovation can transform your digital presence. Read more: https://lnkd.in/gpEayYFr #DefiantOriginality #DigitalInnovation #StandOut

Great to be at Cannes Lions International Festival of Creativity last week. If you missed it, one of the most inspiring speech was Mark Ritson finally in front a nemesis audience. Here is the link to the webinar : https://lnkd.in/eU8qJv7w Enjoy the no-nonsense Mark Ritson style reminding all of us marketers that : 1) #creativity cannot lift all the weight by itself 2) a robust strategy, a sharp 1 page #brandpositioning, a superior Product and Distinctive Brand Assets are actually making a difference. #TeamMark

Are your ads getting more than 2.5 seconds of active attention? Anything less than this fails to add value to your brand. Shockingly, 50% of the ads that reach us generate a completely neutral response, and another 50% underperform in 'observation' compared to something as mundane as a video of a cow chewing grass.. 😳 Your ads, regardless of channel, design and purpose, must evoke an emotional response from the audience, stand out distinctly from competitors, and be clearly tied to building brand salience, ensuring your brand is top of mind in different buying situations. The cost of dull, uninspiring, and untrustworthy ads is simply too high in today's market! Some interesting reading from WARC:

Just touched down back in reality (with a serious case of jetlag), but my mind is still buzzing from my first time at Cannes Lions International Festival of Creativity! Surrounded by everyday creatives, I saw works that pushed boundaries and redefining what's possible. The storytelling, innovation, and the sheer power of ideas to change the world – it was truly intoxicating. While I’m still fresh off a week immersed in creativity's global epicenter, I’d love to share my key takeaways: Know your 🔠 : ▶️ Audacity: The truly groundbreaking work wasn't afraid to be ambitious, tackling significant challenges with innovative solutions. ▶️ Bravery: More than just being daring, it was about using that boldness to achieve results. The winning campaigns made smart choices that directly served their objectives. ▶️ Causality: Going beyond "might have worked" to demonstrably drive REAL, measurable results. ▶️ Direction: Not followers; but pioneers. These are works that pushed the industry forward, setting new standards for creativity and effectiveness. Feeling insanely grateful for this experience, and a reminder that the future of advertising & marketing is bold, brave, and bursting with possibility. Here's to pushing boundaries, using our ideas for good, and building that next generation of creative changemakers. I’m already itching to put these learnings into action! 😚

🌟 Inspired by Cannes Lions 2024! 🎬✨ Though I couldn't attend the Cannes Lions International Festival of Creativity this year, I’ve been following the updates with great interest. As a brand and communications enthusiast, the insights from Cannes have been incredibly inspiring. Key Highlights: --Innovative Campaigns: The creativity and impact of the campaigns showcased were outstanding, setting new standards in brand storytelling and social consciousness. --Tech Trends: The latest in AI, VR, and immersive experiences are transforming how we engage with audiences. --Global Networking: The festival fostered a dynamic exchange of ideas and collaboration among industry leaders, highlighting the power of community. Insightful Sessions: Emphasis on authenticity, purpose-driven marketing, and inclusivity in brand communication provided valuable strategic insights. --Celebrating Creativity: The festival underscored the transformative power of creativity in our industry. Takeaways for Marketing Professionals: --Embrace technology while keeping human connection at the core. --Craft authentic, impactful narratives. --Prioritize diversity and inclusion in all communication strategies. --Continuously learn and collaborate to stay ahead in the evolving landscape. The insights from Cannes have reignited my passion for brand and communications. I’m eager to implement these learnings and elevate our creative strategies. Did you follow Cannes Lions this year? I'd love to hear your thoughts and key takeaways! #CannesLions2024 #Branding #Communications #Creativity #Innovation #Networking #DiversityAndInclusion #Storytelling #Marketing

Unlocking creativity requires a fresh perspective on the ordinary. It’s about challenging assumptions and reimagining the familiar. Let’s break free from the constraints of routine and embrace the opportunity to see things in a new light. Innovation awaits when we dare to look beyond what we normally take for granted. ✨ Ready to infuse your brand with creativity? Connect with IVLeague Marketing for a branding strategy that defies expectations and captivates your audience. #IVLeague #CMO #FractionalCMO

Just like Forrest found his path, we’re here to help brands find theirs—seamlessly integrating products into the stories that captivate audiences. Adspective is heading to IBC 2024, where we’re taking you on an exciting journey into the future of Virtual Product Placement and having a small surprise for you too 💛 Find us and discover how we’re transforming how brands connect with viewers. Book a meeting using the link in the comments! #IBC2024 #adspective #branding #innovativeadvertising

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

What’s the secret to experiential with big returns? Mutual trust between your brand & your agency partner. Check out how the power of these collaborations can strengthen your brand & business bottom line. Read takeaways from the Cannes Lions International Festival of Creativity State of Creativity report: https://lnkd.in/eEUuuP8y #CannesLions #CannesLions2024 #ExperientialMarketing #AgencyPartner

They grow wealth, we grow their audience. We developed Expat Capital’s brand presence and reinforced their image to amplify their value. Want to see the strategy behind the numbers? Visit www.gobox.bg for the full case. #gobox #casestudy #newcasestudy #goldenstrategy #advertisingagency #sofiabulgaria #creative #effective #adagency