Smartnumbers’ Post

In today’s digital economy, trust is everything. But with online fraud increasing, how can businesses reassure their customers and protect their brand? Our latest blog post shares how Dojah’s fraud prevention tools are empowering companies to create safer experiences, reduce fraud, and build genuine trust with their users. Find actionable insights on why prioritizing security is critical for long-term growth. https://lnkd.in/d4mA3wVz

Discover the latest insights from our CEO, Steve Legge, in this thought-provoking article for Pipeline Magazine!    In a world where fraud persists despite our best efforts, Steve dives into the complexities of combating it effectively. From the evolution of mobile communications to the rise of sophisticated fraud tactics, he highlights the critical role of data in this ongoing battle.     Learn how intelligent phone number data can illuminate vulnerabilities and empower businesses to safeguard their operations against fraudsters.     Read the full article here: https://lnkd.in/eEWWT4CS #MobileFraud #DataSecurity #netnumber 

We keep talking about fraud detection, but that’s the easy part. It’s identifying the good customers that is the real challenge. 🔪 🐶 Whether I use machine learning or rules, fraud patterns are easy to mark. Moreover, if I try to pinpoint the fraud pattern, I usually end up limiting the coverage of my solution, ending up in even more fraud bypassing it. So really, most fraud detection logics are embarrassingly simple. Logics like “distance between IP address and Billing address”. Or “risk score > 90” if you’re using a model. Thing is, I also end up wrongly blocking way too many good customers. And so the real solution development cycle begins. Let’s take the first example above, there could be many explanations for such a behavior: 🏝 The customer might be traveling. 🌏 The customer might be a soldier stationed away from home. 👩🎓 They might be attending a university on the other side of the country. 🕵♂️ The customer might be using VPN for privacy reasons. 💞 The customer might be visiting their home country. 🛑 The IP might be wrong due to data integration issues. 🌐 The IP might be geo-located wrongly. And these are just examples from the top of my head! (Side note: think of the headache the travel industry needs to deal with…) Researching, identifying and codifying these “stories” to be part of my solution are the tough part in the process. ⁉ But why is this all important? Because I’ve realized that acquiring “fraud” intelligence is of lesser importance. What I’ve learned (and missed many times in the past) is - Acquiring “good” intelligence is not less and often more effective. 🏢 Does the IP address belong to a business or a university? ✈ Does the IP address belong to an airport or a hotel? 📌 Have I seen this customer appearing with this IP in the past? 📍 Have I seen this customer appearing from a nearby location in the past? 💻 Is the customer using the same device they always use? Again, these are just examples. Even though we look at the same assets (IP, Device, etc.), we may want to look at them in different ways to uncover “Good” indicators. As opposed to focusing only on “Fraud” indicators. The thing to remember is that most vendors would focus on the latter and less on the former. 💡 Pro tip: next time you evaluate a vendor, ask them how they can help you identify good customers. Their answer will help a lot in determining if they are the right fit for you.

Account takeovers are on the rise, but Telesign Phone ID can help detect risks. There are numerous Telesign Phone ID solutions that you can add to your waterfall arsenal to help detect and prevent fraud. Porting History discussed here is just one of those tools. Head to our blog to learn how your business can unlock critical ATO risk signals to proactively protect your customer accounts against fraud:

How do you keep up with carrier fraud? As technology evolves, so do the tactics of fraudsters. They're getting smarter, more sophisticated, and harder to catch. Here's what we’re seeing in the industry today: ➡️ Fraudsters are using advanced technology to create compelling carrier profiles that are nearly impossible to distinguish from legitimate ones. ➡️ Single-point verification systems — the ones that used to be your go-to — are becoming obsolete. A single verification isn’t enough to catch today's fraudsters who know how to game the system. ➡️ Even carriers with solid reputations and long, clean histories can be compromised. To combat the growing threat of fraud, your carrier verification system needs to go beyond basic checks. It needs to be comprehensive, multi-layered, and real-time. Here’s how we’re keeping you ahead of the curve: 🔍 Multi-Layered Verification – Trust but verify, and verify again. We integrate multiple checks that work together to catch any suspicious activity. ✅ Real-time location monitoring – We monitor 247,000+ suspicious location updates monthly, ensuring that your carriers are where they say they are, at all times. 🌐 IP address verification – We go beyond the usual, verifying every check call for non-North American IPs to ensure the carrier is operating from the expected location. 📞 Phone number validation – Our system flags 5,420+ VOIP numbers monthly🙅♂️ . Fraudsters love to use VOIP numbers for anonymity — we make sure you don’t miss it. When was the last time your carrier verification system caught a sophisticated fraud attempt?

Did you know? Account takeover fraud costs $13B annually. 💸 At Socure, we're tackling this head-on. In this on-demand webinar, listen in as our team identifies key fraud hotspots like OTP requests, profile updates, and instant payments. By implementing real-time risk checks, organizations can enhance consumer protection without compromising user experience. Check out our on-demand webinar for more insights >>

Did you know? Account takeover fraud costs $13B annually. 💸 At Socure, we're tackling this head-on. In this on-demand webinar, listen in as our team identifies key fraud hotspots like OTP requests, profile updates, and instant payments. By implementing real-time risk checks, organizations can enhance consumer protection without compromising user experience. Check out our on-demand webinar for more insights >>

Did you know? Account takeover fraud costs $13B annually. 💸 At Socure, we're tackling this head-on. In this on-demand webinar, listen in as our team identifies key fraud hotspots like OTP requests, profile updates, and instant payments. By implementing real-time risk checks, organizations can enhance consumer protection without compromising user experience. Check out our on-demand webinar for more insights >>

💭 Are Convenience and Security at Odds in the Fight Against Global Fraud? With global fraud attacks rising 19% over the past year, largely fueled by AI exploitation, businesses and regulators face a tough balancing act: how to deliver the seamless, instant services consumers demand while maintaining trust and system integrity. The LexisNexis Risk Solutions Global State of Fraud Report highlights innovative solutions, like collaborative fraud intelligence networks, that are driving progress. One major bank improved its fraud detection by 17x, and a card issuer saw a 23x boost by embracing shared data initiatives. Yet, only 60% of organizations globally employ tech-driven fraud prevention solutions, and in some regions, collaboration is even rarer. As synthetic identities rise and consumer trust becomes a critical issue, the question remains: Can we innovate fast enough to stay ahead of fraudsters while building trust with customers? 📣 Leaders, what’s your take? Is collaboration the key, or do we need more aggressive enforcement and innovation? Share your thoughts and experiences in the comments! #FraudPrevention #DigitalTrust #AI #Cybersecurity #BusinessLeadership

Our latest Forbes Technology Council post: The Evolving Face Of Fraud: How Companies Can Build A Solid Fraud Prevention Strategy Our CEO André F. shares insights on how the fraud landscape has changed, building fraud tools for the future, and the importance of high performing tamper detection. Check it out below! #incognia #fraudprevention #frauddetection #trustandsafety