Forbes Business Council Spotlight: Is Trust a Boost or a Barrier in GTM Strategies? Our CEO, Thai Son N., joins Terry O'Connor OBE, Managing Director at The Trim Consultancy and Strategic Advisor at Mirakl, Bain & Company, SmartOSC and Trustana, and Alex Pirouz, Co-Founder at Windsor Advisers to explore how trust can make or break a brand's move into new categories. The challenge? Even strong customer trust can fail in areas requiring niche expertise or hands-on interaction—creating a “trust trap.” Curious how to navigate it? Read more here: https://lnkd.in/gUht_vCe #Forbes #Innovation #Digitaltransformation #GTM #trust
