SmartPlan Analytics’ Post

On the World Environment Day, it's the perfect time for eco-conscious startups to refine their approach to sustainability. But where to begin? The 4-Step Guide to Sustainable Business offers a powerful framework for startups to not only achieve their environmental goals but also build a strong foundation for long-term success. Here's how it works: 1. Reflect & Align: Unite Purpose & Profit - Analyze your niche. How can your startup contribute to a more sustainable future within your industry? - Align your sustainability goals with your core values. What drives your passion for eco-conscious practices? 2. SMART Goals: Measurable Impact, Lasting Change Specific: Clearly define your sustainability objectives. Measurable: Put metrics in place to track progress. Reduced waste? Increased use of recycled materials? Quantify your impact! Achievable: Set ambitious yet realistic goals to ensure steady progress. Relevant: Ensure your goals align with your industry impact and company values. Time-bound: Create a timeline for achieving your goals and hold yourself accountable. 3. Integrate & Implement: Sustainability in Action - Scrutinize your day-to-day operations. Can you source materials more sustainably? Reduce energy consumption? - Implement eco-friendly practices throughout your supply chain. Innovation is Key: Explore innovative solutions to minimize environmental impact. 4. Communicate & Engage: Transparency Builds Trust - Storytelling: Share your sustainability journey with customers, employees, and investors. - Collaboration: Partner with eco-conscious organizations to amplify your impact. - Transparency is Key: Be open about your challenges and successes in achieving your sustainability goals. By following these steps, startup founders can build successful businesses that are kind to the planet. Remember, sustainability is not just a trend; it's the future. Let's use World Environment Day as a springboard to create a more sustainable tomorrow, together! Let's spark a conversation in the comments! What sustainability goals is your startup working towards? #WorldEnvironmentDay #SustainableBusiness #Startups

* Hey!ESG - Transforming Sustainability with human and technological Innovation . We want to introduce a pioneering startup, Hey!ESG, developed by a passionate, international and multidisciplinary team. Our mission is to integrate sustainability seamlessly into everyday business practices, leveraging the principles of Environmental, Social, and Governance (ESG) to drive meaningful change. * ESG Principles: The Foundation of Success . ESG - Environmental, Social, and Governance - are crucial principles that can transform businesses and contribute to a better world. At Hey!ESG, we believe that sustainability doesn’t have to be complex or daunting. * Our Mission . Recognising that sustainability can often seem overwhelming, we developed Hey!ESG to simplify and streamline the implementation of ESG principles. Our goal is to make sustainability accessible and manageable for everyone. * A Revolutionary Approach . At Hey!ESG, we are redefining the approach to sustainability. We move beyond complex jargon and rigid strategies, making sustainability as approachable as a friendly greeting. * Our Vision . Hey!ESG is a startup based in most accessible and efficient technological tools available, in partnership with great developers focused in different sectors. We are committed to making sustainability an everyday reality, infused with enthusiasm and innovation. * Environmental Responsibility . We provide practical solutions for environmental stewardship, including waste reduction, eco-friendly practices, carbon capture and lots of others activities. Our aim is to make sustainability attainable and impactful. * Social Impact . Hey!ESG focuses on empowering communities, promoting diversity, and fostering positive societal change. We strive to turn businesses into forces for good. * Effective Governance . We emphasize transparency and ethical practices, transforming governance into a strategic advantage rather than a bureaucratic hurdle. * Accessible Technology . Our technology solutions are user-friendly and cost-effective, designed to provide real-world applications that serve your needs. * Join the Hey!ESG innovations . We invite you to join Hey!ESG in making sustainability engaging, relatable and effective. Together, we can create a brighter and healthier environmental, social and economic future. #startup #esg #technology #HeyESG #sustainability #esgstrategy #esgsolutions #esgcompliance

Have you ever thought of analysing startups on their sustainability levels instead of using CAC, LTV, and other standard metrics? As we face mounting environmental concerns and societal shifts, it's time to broaden our approach to evaluating startups. What if we looked at them through the lens of sustainability? Let's explore how to assess startups using simple, clear metrics and the insights they can offer. 1. Environmental Impact Metrics: 🔸What to Look for: Check how much carbon a startup emits, how it uses energy, and how it manages waste. 🔸Why It Matters: These metrics show if the company is eco-friendly and trying to reduce harm to the environment. 🔸Insights: By looking at these numbers, we can see how committed a startup is to sustainability and its potential for positive environmental change. 2. Social Responsibility Indicators: 🔸What to Check: Look at diversity, community engagement, and ethical supply chain practices. 🔸Why It's Important: These measures indicate if the company cares about social justice, community well-being, and ethical business practices. 🔸Insights: By prioritizing these metrics, we can understand a startup's impact beyond making money and how it contributes to society. 3. Long-Term Viability Measures: 🔸What to Assess: Look at the startup's sustainability strategy, resilience planning, and ability to adapt. 🔸Why It's Essential: These metrics show how well the company can handle environmental challenges, regulatory changes, and shifts in consumer preferences. 🔸Insights: By analyzing these numbers, we can identify startups with sustainable business models ready to succeed in the long run. 4. Investor Interest Criteria: 🔸What Investors Consider: Factors like Environmental, Social, and Governance (ESG) ratings, impact investing metrics, and sustainability disclosures. 🔸Why It's Relevant: Investors are increasingly interested in sustainable companies and understand the importance of environmental and social factors. 🔸Insights: By meeting these criteria, startups can attract socially conscious investors and get the support they need to pursue their sustainability goals. Next time you evaluate a startup, remember to look beyond financial metrics and delve into its sustainability practices. After all, the true measure of success lies in creating a brighter, more sustainable future for all. #venturecapital #investing #sustainability

Ready to make a positive impact? 🌎 From Startups or established enterprises, sustainability is key for your success. Let's build a greener future together! #MorganIntl #sustainability #ESG #business #ecofriendly #corporategoals

Sustainability. Far beyond “just a buzzword”, it's an essential component of modern business strategy. Integrating sustainable practices into your operations can help you build a stronger brand and ensure long-term viability. And, the cherry on top, studies show that companies that prioritize ESG (Environmental, Social, and Governance) are also more appealing to investors and customers. As a new business, startups have plenty of opportunities to embrace sustainability. From choosing supply chain and sourcing materials responsibly, opting for eco-friendly packaging, incorporating energy-efficient technologies, and choosing remote work to decrease your carbon footprint, to name a few. Sustainability goes beyond just environmental responsibility. Sustainability is also about enabling growth long-term, through the right people, systems, and processes. There’s a fine line between burning hot and burning out. (We use the phrase “sustainably scale” to describe this approach to growth strategy.) By prioritizing sustainability, you not only contribute to a better planet but also position your startup for future growth and success. 🌱 #SustainableStartups #GreenBusiness #sustainablyscale

why sustainability methods can significantly enhance a startup’s attractiveness to investors: In recent years, integrating sustainability practices has emerged as a critical factor for startups seeking to secure investments. Investors are increasingly drawn to companies that demonstrate a commitment to environmental, social, and governance (ESG) criteria, viewing sustainability as a moral imperative and a strategic advantage. Here’s why sustainability methods can significantly enhance a startup’s attractiveness to investors: 1. Risk Mitigation and Long-Term Viability: Sustainability initiatives often involve reducing resource consumption, optimizing supply chains, and minimizing waste. These practices not only lower operational costs but also mitigate risks associated with resource scarcity, regulatory changes, and consumer preferences. Investors perceive startups that prioritize sustainability as better equipped to weather market fluctuations and regulatory challenges, thereby enhancing long-term viability. According to a report by Harvard Business Review, companies with strong sustainability practices demonstrate better financial performance and are less volatile in turbulent times This correlation underscores investors' growing confidence in startups that integrate sustainable methods into their business models.  2. Enhanced Brand Reputation and Consumer Appeal: Consumers are increasingly favouring brands that align with their values, including environmental and social responsibility. Startups that adopt sustainability practices not only attract environmentally conscious consumers but also build a positive brand image that resonates with a broader audience. This enhanced reputation can lead to increased customer loyalty and higher market share, factors that investors consider when evaluating growth potential. A study by Nielsen found that sustainability-marketed products consistently outperformed the growth rate of conventional products across various categories. This consumer preference translates into tangible financial benefits for startups that embrace sustainability, further bolstering their attractiveness to investors.  3. Access to Impact and ESG-Minded Investors: The rise of impact investing and ESG-focused funds has created a specialized investor segment actively seeking startups that generate positive social and environmental impacts alongside financial returns. These investors are motivated by the dual goals of achieving financial gains and advancing sustainable development goals. .... To read more click on the link below (or Go to https://lnkd.in/gWha8F_k) https://lnkd.in/gYkyEFH2 #startups #investors #venturecapitals #VC #PE #investmentfirms #enterpenuers #businessowners

just a brief look back at 2024 in the context of startups and ESG - strong #need for strategies for balancing innovation & sustainability. tha bottom line: especially for #tech startups, the journey of #balancing #innovation with #sustainability is quite challenging but rewarding. it's about looking beyond immediate gains and considering the long-term #impact on the planet. by doing so, startups not only contribute to a more sustainable world #but also unlock new #markets and #opportunities, driving #growth in a way that aligns with the values of a new generation of consumers and #investors. as a heavy lifter; what #we do in a nutshell: a) enable and run Sustainable Design Thinking Processes: always. all startups (and SME, Enterprsies) need to integrate sustainability into their design thinking process. this approach involves considering the environmental impact of their products or services from the ideation stage through to the end of their life cycle and back. b) prefer the usage Green Technologies and Materials:  utilizing green technologies and sustainable materials in product development not only reduces environmental impact but also appeals to eco-conscious consumers. and yes, there are industries that depend on special supplies. c) Ensure Energy Efficiency:  in generall, focusing on energy efficiency, whether in product design or operational processes, can result in significant cost savings and a smaller carbon footprint. (PPA, ToO, many topics .... and reality) d) establish long lasting Partnerships for Sustainability:  collaborating with environmental experts and organizations help to integrate sustainability more effectively into business models. and there must be a business model 3.0! which is eco-friendly. e) execute Transparency and Reporting:  being transparent about sustainability efforts and progress builds trust with customers and stakeholders, enhancing brand reputation on the mid run. f) the Innovation Imperative. innovation is at the heart of every tech company and it will be/should be. always remember to allocate budget for it. no budget, no play.

Why sustainability methods can significantly enhance a startup’s attractiveness to investors: In recent years, integrating sustainability practices has emerged as a critical factor for startups seeking to secure investments. Investors are increasingly drawn to companies that demonstrate a commitment to environmental, social, and governance (ESG) criteria, viewing sustainability as a moral imperative and a strategic advantage. Here’s why sustainability methods can significantly enhance a startup’s attractiveness to investors: 1. Risk Mitigation and Long-Term Viability: Sustainability initiatives often involve reducing resource consumption, optimizing supply chains, and minimizing waste. These practices not only lower operational costs but also mitigate risks associated with resource scarcity, regulatory changes, and consumer preferences. Investors perceive startups that prioritize sustainability as better equipped to weather market fluctuations and regulatory challenges, thereby enhancing long-term viability. According to a report by Harvard Business Review, companies with strong sustainability practices demonstrate better financial performance and are less volatile in turbulent times This correlation underscores investors' growing confidence in startups that integrate sustainable methods into their business models.  2. Enhanced Brand Reputation and Consumer Appeal: Consumers are increasingly favouring brands that align with their values, including environmental and social responsibility. Startups that adopt sustainability practices not only attract environmentally conscious consumers but also build a positive brand image that resonates with a broader audience. This enhanced reputation can lead to increased customer loyalty and higher market share, factors that investors consider when evaluating growth potential. A study by Nielsen found that sustainability-marketed products consistently outperformed the growth rate of conventional products across various categories. This consumer preference translates into tangible financial benefits for startups that embrace sustainability, further bolstering their attractiveness to investors.  3. Access to Impact and ESG-Minded Investors: The rise of impact investing and ESG-focused funds has created a specialized investor segment actively seeking startups that generate positive social and environmental impacts alongside financial returns. These investors are motivated by the dual goals of achieving financial gains and advancing sustainable development goals. .... To read more click on the link below (or Go to https://lnkd.in/gRrg42Yd) https://lnkd.in/gdi4uNgY #startups #investors #venturecapitals #VC #PE #investmentfirms #enterpenuers #businessowners

⚡ Startups Will Save Us: The Solutions, a daily shot of positivity to remind us that—together—we can build the future we need. Today...Everclime 👊 TL;DR: Powering impact actions that work. 🌏 Why it Matters: Businesses must meet sustainability targets.
Consumers want to help, but there’s no clear way. Impact is currently expensive, hard to quantify, generic, tainted with greenwashing and passively consumed. Organisations are struggling to integrate sustainability into their business operations and culture. Sustainability is purely a bottom line cost that is not generating any value for business this current day. ⚡ The Lowdown: Everclime's platform delivers unique collectable digital impact cards that unlock a commercially viable path to funding impact action for an organisation. . 📈 Milestones - Strategic Partnership with Arena Group the worlds largest sports infrastructure business supporting F1, Wimbledon, PGA & Liv golf as their lead sustainability partner and activation technology. - Sustainability partner for the British & Irish Lions for the 2025 tour of Australia. - Long-term partnership Western Australia's largest Tourist Attraction, the Busselton Jetty. ℹ Find out more about Everclime x James O'Hare ⚡ Climate Startup Founders - want to put your startup in front of 400+ impact investors? SIGN UP HERE > Raaise.co 💸 Impact Investors: Want to see more 200+ amazing opportunities like this? SIGN UP HERE > Raaise.co Cheers, Team Raaise

How do start-ups with ESG strategies have an edge over all? In today’s fast-paced world, startups need more than just a great product or service to stand out. Environmental, Social, and Governance strategies – stand as the game-changer for businesses looking to grow sustainably while staying ahead of the curve. 🌱💼 Startups embracing ESG are not only making a positive impact on society but also gaining the trust of investors and consumers alike. According to a recent T-Hub article, companies with solid ESG strategies saw remarkable growth in just four years! Talk about the power of purpose-driven business. 🌍 Enhanced Operational Efficiency: Startups integrating an ESG strategy and framework can reduce costs through energy conservation, waste reduction, and overall operational efficiency. 🌍 Investor Attraction: Investors increasingly favor startups sharing their values, perceiving ESG-compliant startups as more mature and better positioned to outperform competitors. According to a PwC investor survey, 82% of investors believe companies should embed ESG in their corporate strategy. 🌍 Meeting ESG-Conscious Consumers’ Needs: To capture the growing customer base that prioritizes environmental impact and social responsibility, ESG compliance becomes essential for startups. 🌍 Lowered Capital Costs: Incorporating ESG practices reduces regulatory and reputational risks, lowering borrowing costs and equity expenses. Improved operational efficiency and sustainability drive cost savings and financial performance. 🌍 Attracting Talent and Building Reputation: A robust ESG framework differentiates startups from competitors by promoting workplace ethics, diversity, sustainability, and transparency, ultimately enhancing reputation and brand image. 🌍 Contributing to Climate Action: Startups need a straightforward approach to climate action, addressing carbon footprint reduction, energy efficiency, and waste disposal. Climate change poses risks that can adversely impact businesses, making climate action imperative for startups. As someone passionate about business development and digital marketing, I believe aligning with ESG principles isn’t just a trend—it’s the future. It's time to level up and make your business both profitable and purposeful. Check out this exciting read: https://lnkd.in/dF-HGDHR. #Sustainability #BusinessGrowth #ESG #Startups