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Smashi Business

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#Dubai Press Club has introduced an innovative initiative to support aspiring influencers in developing the skills needed to produce impactful digital content across key sectors. The newly launched ‘Content Creators Programme’ is structured into multiple phases, each focused on a distinct area such as #economy, #culture, #sports, and #society. In collaboration with the #UAE Ministry of Economy, the program’s initial phase, the ‘Economic Content Creators Programme,’ will center on boosting participants' economic knowledge. This specialized training aims to equip media professionals with insights essential for covering economic developments, thereby enhancing their capacity to contribute to the UAE's media landscape. Highlighting the initiative, His Excellency Abdulla bin Touq, UAE Minister of Economy, reiterated the country's dedication to fostering a robust media environment, noting the importance of strategic partnerships in promoting the UAE’s business climate and attracting investment. The launch of this program aligns with the growth of the #influencer marketing sector in the region. A recent YAPP report revealed that by 2023, the #MiddleEast's influencer #marketing industry reached $1.3 billion, reflecting a substantial share of the $20 billion global market. Open to UAE citizens and residents aged 20 to 45, the program is now accepting applications, providing participants a unique opportunity to join Dubai’s dynamic network of content creators. https://lnkd.in/dQd5dxZF

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