SMB Consultants’ Post

Based on insights from 2,448 active Aussie and Kiwi consumers, our 2024 Consumer Trends Report is here! Learn how personalisation, omnichannel shopping, and more impact consumer behaviour in Australia and New Zealand. Download the full report here: https://bit.ly/3TfAgRY

If you're interested in any of the following, check out Klaviyo's 2024 Consumer Trend Report! 🧠 How consumers feel about personalisation 📈 How retailers’ marketing efforts are performing ✨ What matters most to consumers when it comes to omnichannel shopping 💥 Actionable tactics from experts to apply to your marketing strategy Thank you to our amazing partners contribution that made this report as good as it is:) KlewdUp - Ecom Nation - Overdose. - Zyber - Shopify Plus Agency

Consumers are complex. Their orders, baskets, and purchases hide opportunities to understand what people truly want. But you can see it all with the total package of consumer intelligence: FMCG + Tech & Durables measurement. NIQ and GfK’s combination means you will have global visibility, actionable insights, more omnichannel coverage, and more consumers and geographies than ever before. Learn more about how you can get the Full View™ here: https://lnkd.in/eaGYYNin #TheFullView #NIQandGfK  

🛍 Where did you make your most recent #lifestyle, #fashion or #sportinggoods item purchase? Our latest research shows important insights into #omnichannel retail strategies: 👉 Consumers frequently use multiple channels for gathering information before making the final purchase. 👉 Buyers expect immediate product availability and physical interactions in offline D2C stores, whereas higher prices and inconvenient locations can deter visits.   👉 Brands must adjust their channel strategy to meet customers needs at any touchpoint. 💡 Want to optimize your omnichannel approach? Download our study for data-driven insights and key recommendations for your business: ➡ https://lnkd.in/dhjTwBjw #RolandBerger #ConsumerBehaviour Faris Momani, Theresa Werkhausen, Nicolas Wüthrich

Gen Z's simultaneous penchant for social media and physical spaces mirrors the growing omnichannel approach #retailers are implementing in their business strategies. As shown in #ICSC’s The Rise of the Gen Z Consumer report, young #consumers utilize physical spaces – often visiting #shopping centers for social purposes and without an immediate need to make a purchase. PYMNTS recently covered these findings and other #GenZ shopping habits, detailing how their strong social media usage combined with a passion for physical retail creates new opportunities for retailers. Read the full article here: bit.ly/445Q6Cx

Most consumers probably discover your business online, perhaps through social media. If intrigued, they may check out your website, which can lead them to your physical store. This is why you need their journey from online to offline to be seamless. This is the crux of omnichannel #retailing. When successful, it builds customer trust and allows you to get to know them better so you can provide them with a personalized experience. How seamless is the online-offline transition you offer your customers?

Get ready for an awesome upcoming webinar with Dan Brach, Director of Insights at 84.51˚! Once a digital trend, omnichannel shopping has become the norm. To connect with consumers, brands are required to adapt their approaches, invest in digital touchpoints and enhance their consumer insight understanding. Join us to explore what is important to today’s hybrid shopper, what drives their behavior and how it has evolved over time. We’ll also unpack key strategies to engage, convert and assure today’s online shopper. Reserve your spot now! https://bit.ly/3zS7uzO #Webinar #CatMan #Omnichannel #DigitalTrends #OnlineShopper

You won't want to miss our awesome upcoming webinar with Dan Brach, Director of Insights at 84.51˚! Once a digital trend, omnichannel shopping has become the norm. To connect with consumers, brands are required to adapt their approaches, invest in digital touchpoints and enhance their consumer insight understanding. Join us to explore what is important to today’s hybrid shopper, what drives their behavior and how it has evolved over time. We’ll also unpack key strategies to engage, convert and assure today’s online shopper. Reserve your spot now! https://bit.ly/3zS7uzO #Webinar #CatMan #Omnichannel #DigitalTrends #OnlineShopper

Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://ow.ly/wATT30sGlih #TheFullView #NIQandGfK

Did you know that 45% of Ugandans waited until the last minute to shop during last year's holiday season? As we enter Q4 2024, businesses face a unique #opportunity to strategize and #innovate their #marketing efforts to capture this trend. With the growing shift towards hybrid shopping, blending in-store and online experiences, tailoring your approach to meet consumer preferences is essential. How can your brand effectively engage last-minute shoppers and create a seamless omnichannel experience? Discover actionable insights and strategies that can help you conquer the holiday rush and prepare for a successful 2025. 👉 Read it here https://lnkd.in/d5mSVmA4  and Book a demo https://lnkd.in/gt6sq7Hg today to explore more! #RetailStrategy #Q42024 #BusinessGrowth #Omnichannel #MarketingInsight #ConsumerPreferences