Smeal Sports Business Programs’ Post

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Smeal Sports Business Programs

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*Smeal Sports In Class* Yesterday in Dr. C's (Brett Christenson) Sport Marketing Strategy course, students were asked the question "Is it worth it to a country/city to host a global sporting event?" The lecture covered pre- and post-event measures to answer that question, emphasizing how events can increase wages for local workers, create greater employment as well as taxable sales, and how infrastructure (stadiums, security, roads, etc.) impacts profitability for events like the #Olympics, #WorldCup, and Championship games like the #WorldSeries or #SuperBowl. #SportsBiz #WeAre #SmealSportsBusiness #InClass

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