Jarrett Smith’s Post

View profile for Jarrett Smith, graphic

SVP & Partner at Echo Delta // Host of Higher Ed Marketing Lab Podcast

The political climate of a college and its state is a consideration for 3 out of 4 prospective students. But how does politics compare to other key factors like cost and reputation? It turns out, political considerations make up about one-fifth of a student's college choice. That percentage doesn't vary much based on political leanings, race/ethnicity, or household income, although it does vary quite a bit based on students' level of political activity. (More active = more emphasis). Check out more of our findings in our latest report, Politics and College Choice: How Student's Political Views Influence Where They Enroll. Link in comments.

  • Pie graph titled, How Prospective Students Weigh Political Considerations Alongside Other Factors. 

Political views of the college - 9.4%
Political climate of the college's state - 9.7%
Student life - 11.8%
Overall reputation - 12.2%
Location - 12.6%
Career outcomes for graduates - 13.4%
Academic quality and programs - 15.1%
Cost and financial aid - 16.3%
Jarrett Smith

SVP & Partner at Echo Delta // Host of Higher Ed Marketing Lab Podcast

5mo

Get a copy of our full report, here: https://echodelta.co/politics

Like
Reply

To view or add a comment, sign in

Explore topics