SMITTEN®’s Post

Name: SMITTEN® on LinkedIn: Smita Rajgopal Poliak, Founder & Global Creative Director at SMITTEN®…
Uploaded: 2024-11-25T08:45:56.316Z
Duration: 1 min 10 s
Channel: SMITTEN®
Description: Smita Rajgopal Poliak, Founder & Global Creative Director at SMITTEN® speaks with Patrick Charron, Director of Business Development at Board Studios, about leaving a little room in the communication for the audience to fill in and see the complete picture, leading to that 'tadaa' moment! Let us know what you think in the comments below.

SMITTEN®

462 followers

1w Edited

Smita Rajgopal Poliak, Founder & Global Creative Director at SMITTEN® speaks with Patrick Charron, Director of Business Development at Board Studios, about leaving a little room in the communication for the audience to fill in and see the complete picture, leading to that 'tadaa' moment! Let us know what you think in the comments below.

Transcript

What's something in branding? What's a mistake? What's a mistake that you see people make and maybe an early stage company, maybe they get too focused on this one thing or mistakes that you've seen companies make when it comes to developing their brand strategy. I think I don't know if it's a mistake, but I see it happen a lot is a lot of times clients kind of think that the audience is not smart enough to get it. You know, when we're presenting ideas and everybody will be like, oh, that's a cool idea. Ohh, that so say it's copy or you know the concept. But it's too small. We need to dumb it down. It needs to be simpler. And I'm all for simple. I love minimalistic design. I love minimalistic communication. But sometimes you need to leave one part of the puzzle missing so that the customer or the audience can put that, put that piece back in and see the whole picture. And I think that's what makes communication interesting when there is a puzzle that's almost solved and that last piece is for the audience themselves to put back in and get the image.

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