𝐁𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭, 𝐭𝐡𝐞𝐫𝐞 𝐰𝐚𝐬 𝐭𝐡𝐞 𝐡𝐮𝐦𝐛𝐥𝐞 𝐌𝐚𝐢𝐥 𝐎𝐫𝐝𝐞𝐫 𝐂𝐚𝐭𝐚𝐥𝐨𝐠!
We had a website just a few months after this photo was taken. I still remember my first sale; it was one hour after our website went live, and it was a pair of hemp bed linen cot sheets.
Last week, when preparing to deliver a keynote for The Better Business Summit about NATURE Strategies in Business, I went looking for my previous business missions. I uncovered this photo of myself and collaborator Michelle and it just took my breath away. Two mums on a mission to get rid of crap, cheap baby products.
I am still the same person, wanting to change the world, I just look a little different three decades later.
The business was mine alone by the year 2000 and I wrote a mission that stayed with us for 18 years. “Cherish our Children, Cherish our Earth.”
This simple but profound sentiment guided all our decisions, including fair trade and organic supply chains, customer service, safety, product choices and staff benefits.
Two years earlier, in 1998, when we started Hubbub, the mission was simply connection and love for a healthy start in life.
As I stand here in 2025, reflecting on my past businesses, I am entering the fifth year of my 5th venture; 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠.
I see how deeply connected it feels to all my previous ventures. Each business has carried within it a seed for the next, unfolding in ways I couldn’t predict.
Though I never anticipated each chapter would eventually close to give rise to another, the journey has revealed an ongoing evolution.
My lifelong vision has permanently been anchored in service to the collective, guided by the wisdom of nature to nurture thriving communities and ecosystems. I've just said this in different ways.
𝐌𝐲 𝐍𝐚𝐭𝐮𝐫𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐕𝐢𝐬𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟓?
A world where business owners embrace their role as catalysts for regeneration, restoring balance between human and natural systems. A world of resilience, renewal, and thriving futures through more profound connections with nature and ourselves.
My Mission in 2025 is to guide business owners in adopting the principles of regeneration for personal and business transformation. By reconnecting with nature and ourselves.