Soapbox Influence and Retail Media’s Post

⭐ SEPTEMBER IS THE JANUARY OF FASHION.... AND I CAN BE YOUR NEW CD! ⭐ PURPOSE OVER PROFIT CONCEPT/CREATIVE DIRECTOR LOOKING TO BRING NEW DIRECTION AND MAGIC TO YOUR BRAND! KD Creative is looking for new clients and brands to bring purpose and well-designed content, products, messaging, and marketing to brands with a soul. I design from the first onset of an idea to the last step, delivery to the customer, which is the simple process of concept-to-consumer. No details are left untouched. Now more than ever, brands need to ask what they can do to better the world and help the customer. It is no longer just about the dollars and the bottom line. How are you doing more with less? How are you leading with purpose? If you are a brand that loves to help people with products and events like stuffing backpacks, food drives, and Adopt-a-Family, I am your next Creative partner. We can do so much together with joy and wit. Let's bring sparks of light and imagination to a dark world. Creativity and art are needed in times such as these. If you'd like more content, visit my website, www.kristendolzynski.com, and send a note to see how we can partner. ❣ Kids and Baby have my heart- ❣️Intimates have the power of self-expression and confidence- ❣ Womenswear is the psychology of mindset and next- ❣ Interiors is your safe space and the reflection of YOU- Let's make something together and move the world forward with Good People.

Here--Take a seat—Get comfy! A hot topic in a call yesterday—why not share. Here goes. I onboard quite a lot— Be it a new partner on a project~ ~~or an independent partner carrying our licensed GO-FAST Apparel. And what’s brought up a lot is what makes people buy? I’m happy they ask. And I’d like to share a *snippet of that with you as well. First and foremost. Know your AVATAR/target audience (it takes research!). Know what makes them tick. From here, we build outward. -Vibration: Through “vision casting” we establish a vibration that your avatar will find attractive. -Visual: Knowing your Avatar’s *vibration allows us to customize our direction. -Color: Encourages a directed/dictated emotion. -Composition: Lines, panels, dividers all lead the eye of the viewer like a storyline. -Destination: How the overall makes them feel. Their “FOMO Factor” as I like to call it. AVATAR<Vision Cast<Vibration<Visual/Composition<Destination/FOMO When we take the above and get it into a blender, out will pour a product that your audience/Avatar will JUST have to have…. and their FOMO will be in overdrive! ~~and there you have it! *Posts like this can always be unpacked further and further. But it’s about keeping information bite-size! For BIGGER bites and full weaponization~~ Visit the link below in the comments. It’s all to be had there. Did you find this content engaging? Drop a comment and follow Scott Fisk

Did you hear? Community is the new king of social. Here are 5 ways custom art builds that bridge: 1. It turns ordinary products into experiences. Grabbing a trinket at Target? Meh. Picking up a custom piece that gives you butterflies? Unforgettable. 2. It builds emotional connections with your audience. I’ve painted sneakers so stunning they ended up on shelves — not feet 😆 Why? From what I've been told, “They’re too nice to wear.” Personal = priceless. 3. It sparks conversations about your brand. Art isn’t just seen. It’s talked about. It turns your customers into storytellers, sharing your brand with their world. 4. It elevates perceived value. Custom designs = premium pricing. No debate. 5. It creates lasting memories. Ever seen a sneaker room with UV lights & temp control? That’s the power of one-of-a-kind & limited editions. // Sure, generic sells. (Looking at you, Shein — no shade.) But custom creates connections. Which do you want for your brand?

Even the best ideas can fall flat. A few years ago, I wrote a script for a clothing line's launch. I was tasked with coming up with a concept. It was after the lockdown, and I wanted something symbolic, so the campaign should reflect that sense of renewal. The idea? Models walking out of darkness into light, the brand's logo slowly highlighted in the process. I thought it was brilliant because It captured the mood of the moment perfectly. But when I saw the final product, I was disappointed. It didn't match my vision. Why? I had missed something important: the brand was a small business with a limited budget. My ‘grand vision’ required a high-budget production house they simply couldn't afford. That experience taught me that creativity doesn't thrive on ideas alone, it needs context. As creatives, we have to stay grounded, ask the right questions, and understand the practical limitation of every project. Still, don't let limitations kill your imagination. The right time, client, and resources will eventually come, and when they do, your vision will shine just as you've imagined. #creatives #strategy

𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴, 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗟𝗲𝗮𝗱𝗶𝗻𝗴... ...that´s what brought me into my current role. 🙌 My career journey has given me significant advantages in my current role. I’ve learned everything from the ground up, gaining valuable experience with major clients. This has taught me the importance of truly listening to what clients need. With deep knowledge of our products and materials, along with extensive experience in production techniques, I can confidently address any question. I always think beyond our immediate client to consider their customers as well. Packaging isn’t just about aesthetics—it’s about functionality and presentation, with the entire consumer experience in mind. This approach, thinking from our clients to their end customers, is what makes our work stand out. We don’t just design beautiful packaging; we ensure it meets all practical needs and connects with the end consumer. #careerjourney #clientfocus #productknowledge #packagingdesign #dahlinger #packaging

It takes a brave client to accept a brand logo with a break right through the middle. But when the name of the brand is Interval, then perhaps the penny drops. We felt that salted, crispy crackers made for a nice snack in-between various occasions. In-between lunch and dinner, in-between watching TV serials, in-between classes in school, in-between games and gaming, in-between office meetings, in-between train journeys, in-between friends. It was a snack best suited for the in-between timing. So was born Interval from Wonder Co. A savoury, crisp, round, thin, baked cracker that offers a delightful blend of saltiness and crunch. It signals the fun time in-between the more stressful times. Enjoyed by the young generation, it can be made more delicious with various toppings and dips. Every bite unveils your salty side. Stay tuned in for more news after the interval! Brand Name, Graphics, Packaging and Product Renders (Collaborator: Root 16 Interactive Pvt. Ltd.), all developed by Brave. wonderco.in Mohit Ahuja Suresh Krishna Ashish Phatak Onil Vaidya #FMCG #Marketing #Biscuits #Confectionery #Snacks #Brand #Branding #Packaging #BrandIdentity #3DRenders #BrandArchitecture #PackagedFood #Design #Advertising

You can’t be another Gary Vee. Your personal brand must always come out of you. That's how you cut through the noise. I call it fingerprint brand, cuz is always: - Unique - Flexible - Scalable - Timeless People buy from the people they like. You don’t have to be likable by all. You only have to be loved by your fans. People who love you for who you are. ___________________ 𝗜 𝗱𝗲𝘀𝗶𝗴𝗻 𝙁𝙞𝙣𝙜𝙚𝙧𝙥𝙧𝙞𝙣𝙩 𝘽𝙧𝙖𝙣𝙙𝙨 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀.

Tiffany & Co. owns ice blue. Netflix owns red. What will you own? Most people think colors come with built-in meanings: 🔵Blue "means" Trust.  🟢Green "means" nature & growth. 🔴Red "means" energy and danger. And that's basic color psychology. But the problem is thinking a color’s meaning is set in stone — when in reality, your brand has the power to rewrite it. I know most of us have our 'proven strategies' that we keep going back to. So did I when designing for a brand.. I used to google the "color psychology chart", and think myopically as to what color would best define this type of product. If it's traditional banking, then blue. If it's a Neo-bank, then neon green or purple. If it's fashion, then black & white. And so on. But I had to quickly bring more nuance into my process, because most times, just like a .com domain, people have already taken all the good colors. So nowadays, when I sit down with a branding client, I will: 1. Map out all the logos — everyone in the defined and adjacent markets. 2. Find the Gaps — checking which rainbow color is free to use! And even a combination of 2 or 3 that when used together is a whole new execution in itself. 3. Tie it back to the story — choosing a color without any sense, doesn't make any sense. If I'm going to be brave like Klarna and use pink as a fintech brand color, I need to know the story is there, and the people that I want interacting with that story will also resonate with this color. Otherwise the methods are wasted, or could prove cataclysmic for the brand's reputation. Take also CrowdStrike as an example. Everyone knows their stark red and falcon motif. Instead of exuding danger and alert, they exude leadership, strength, and fast-action by solving cybersecurity threats at endpoints. They wanted to tell the story of a cybersecurity market leader, and the best-in-class, so an unmissable shade of red became their hero color. So again, any color can mean anything in marketing — if it’s backed by the right story. Tiffany's Ice Blue didn’t start as luxury, but through consistent use in the product and related materials, it became associated with luxury. When you choose a color, you’re creating a visual signature that grabs attention, tells your story, and leaves a memory. Ask yourself about your branding right now — are you blending in with the crowd, or choosing a color your competitors won’t see coming? #startup #branding #cmo #colorpsychology

Ever try to sell a product without a brand or a design? It's like trying to sell invisible lemonade—refreshing but very hard to pitch! 😅 Let’s face it, without killer graphics and a standout brand, even the greatest innovations can end up like that mystery Tupperware in your fridge: forgotten and growing fuzzy things. 🧟♂️🍲 Think of graphic design as your business’s outfit for the first date. Would you show up in sweatpants? (If you said yes, we need to talk. Seriously, haha.) Your brand is the personality that keeps them interested, and your design + heart? That’s the swagger that keeps them coming back. 💼❤️ So, to all you budding entrepreneurs, seasoned pros, and nonprofit executives: invest in your brand and design. Unless, of course, you're aiming for the "I woke up like this" look... in which case, good luck! 🍀 Let's talk through your brand identity and how B&G Collective can help! #GraphicDesign #Branding #FirstImpressions #BusinessSwagger #DesignMatters

  We’re excited to share a success story that highlights the transformative power of a well-executed brand campaign. The "Now That’s My Speed" campaign, which we crafted for CarParts.com, has not only generated significant brand lift but has also led to a noticeable boost in sales for the client. This campaign is a prime example of how strategic insights and creative execution can drive tangible business results and elevate a brand's presence in a competitive market. Strategic Insights: Extensive research, including a brand study, identified that 69% of consumers prioritize price, while over 70% value quality in auto parts. These insights drove the development of a campaign that resonates deeply with CarParts.com’s target audience. Creative Execution: "Now That’s My Speed" draws inspiration from iconic American films, blending humor and nostalgia to create a memorable narrative. The campaign’s videos showcase relatable characters who, thanks to the CarParts.com app, quickly and easily find the parts they need—reinforcing the brand’s value proposition: “Over 1 Million Quality Parts at Your Fingertips.” Brand Impact This campaign is more than just a marketing effort; it’s a brand evolution. By emphasizing their commitment to quality and affordability with the new tagline "Quality Parts. Priced Right," CarParts.com is not just meeting their customers' needs—they’re setting a new standard in the automotive parts industry. Our work with CarParts.com exemplifies how a deep understanding of consumer behavior, combined with creative storytelling, can elevate a brand’s presence and drive business growth. This campaign not only boosts CarParts.com's brand recognition but also solidifies their competitive advantage in a crowded market. We’re proud to have played a role in bringing this vision to life and look forward to continuing to create impactful campaigns that drive results. If you’re looking to elevate your brand and connect with your audience in meaningful ways, let’s discuss how we can collaborate to achieve your business goals.   See the full CarParts.com campaign here https://lnkd.in/gsv28mBD