SoBirds ’s Post

What makes people open these three subject lines? 1️⃣ We’ve Got Some Exciting News! 2️⃣ Only 5 Spaces Left 3️⃣ The Story Behind [Product Name]’s Launch 1/ Curiosity Your subject line acts as a teaser to the content inside the email. So, use copy that engages and intrigues your audience. 2/ Urgency Everyone needs a push sometimes. Asking your audience to take action close to an event, Can be the final push your audience needs to convert. 3/ Storytelling Don’t forget that your email list has subscribed to you for a reason. They want to connect with your brand! So, give them exclusive content they can’t get anywhere else. Importantly all of these subject lines evoke an emotion. Which compels your audience to engage further. What emotions do your subject lines evoke? #SubjectLines #EmailMarketing #Emotions

Consistency is key! 📈 Consistency is the secret to building trust! 📊 What do these phrases actually mean? Is consistency posting three times a week at lunchtime? What about the content? What if you post boring, irrelevant content three times a week at lunchtime? You are checking the consistency box, right? No! That’s not the point … The point of posting is to achieve something. And that something probably can't be achieved in one post. The purpose of your content could be to share -         An insight into your personality so a potential client can get to know you -         A professional tip or industry report to build credibility -         A testimonial to build trust in you and your products and services All these posts will lead to incremental changes in the minds of your audience. Not forgetting that your tone of voice and visual identity should be consistent too. In PR, consistently delivering a clear and unified message across your platforms ensures your audience learns who you are and what you stand for and then begins to understand, connect and resonate with your values and messages. This strengthens your brand identity, fosters credibility, and builds trust. People trust what they recognise, so staying consistent is key to long-term success. #PRTips #BrandTrust #ConsistencyMatters

Your hands are one of your best tools for enhancing your message when creating content. Whether you’re recording a video or speaking to your audience, gestures can help you emphasize key points, add energy, and make your communication more engaging. Using your hands intentionally not only complements your words but also helps convey emotions, confidence, and clarity. For example, open gestures can create a welcoming vibe, while specific motions can highlight the most important parts of your message. Next time you’re on camera, think about how your hands can support your story and make your message even more impactful. Give it a try—your audience will feel the difference! #KimDecena #communications #branding #marketing #communicate #connect #sell

What words would your clients use to describe your brand? Innovative. Passionate. Trustworthy. Frazzled 😳 Think about it for a moment. Because in a world where people are bombarded with countless marketing messages, those perceptions matter. But here’s the truth… People don’t remember what you say, they remember how you make them feel. And that’s why creating a dynamic experience (hint, hint… storytelling 💌) is essential to nurturing heartfelt connections. It’s not just a marketing tactic—it’s a way to shift your messaging from transactional to transformational. Sharing stories - the good, the awkward, and the oops moments - allows your audience to get to know you. To feel - understood - inspired - hopeful - connected. And this has the potential to boost your reach and accelerate your impact. 🌟 Take a moment to review your last email campaign, your website copy, your social posts — how do you make your audience feel? #EmailMarketing #Storytelling #CustomerEngagement

Avoid This Mistake, or You Could Lose Your Audience's Trust Building trust with your audience is essential, right? But did you know one common mistake could undo all your efforts? It’s failing to use emotional labeling in your copy! This simple but powerful technique acknowledges your audience's feelings, making them feel understood and connected. Here’s how to do it: 👉 Use phrases like “I understand what you’re going through” 👉 Highlight the emotional benefits of your product or service 👉 Share stories that resonate with your audience’s emotions Example: Headline: "Struggling to stay productive? You're not alone." Message: "We get it – some days, it feels impossible to stay focused. But you’re not alone in this. Our productivity system has helped countless others just like you reclaim their time and energy." By acknowledging emotions, you're building trust and creating stronger connections with your audience. P.S. How do you usually connect with your audience on an emotional level? Feel free to repost and share. ♻ Follow for more insights Qurat Ul Ain Kashif ✍️ #MarketingTips #CopywritingHacks #EmotionalConnection #AudienceTrust

Branded images and perfect feeds have their place, but obsessing over or prioritising them WON’T generate more clients and customers. Your story will. You will. Yes they have their place as part of your wider branding, but nothing can compete with your authentic message and no amount of professional photos or edgy graphics will emotionally connect to people the way you can. 👇🏼👇🏼👇🏼 If you want to scale your social media and learn how to captivate and move your audience with powerful storytelling and content that converts…… 👉🏼 Follow me Laura Amy 👈🏼 and let’s chat more about your messaging and communication strategy! Then ♻️ this post with others who need to read this too!

𝐇𝐞𝐥𝐩 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 Every day, we are bombarded with more information than we can remember. Whatever your role, you want your message to be remembered and repeated to others. When we do that, we are speaking to the audience of our audience. In selling, managing, inspiring, leading, training, copywriting, and, in fact in all forms of communicating, we must look for techniques that help make our messages memorable to our audiences. Before our colleagues, customers, partners, or audience members leave the meeting or presentation, we need to solidify our message or remind them of the action they must take. Tying a robust, repeatable message to stories or a significant point gives you a “Phrase That Pays.”  How can this help you as a speaker or leader? When you give others a catchy, repeatable catchphrase – something funny, powerful, or thought-provoking – your listeners will be eager to repeat it to others. When your power phrases are attached to your content and examples, you will create an ever-expanding network of people retelling your key messages. One way to develop your own “Phrase That Pays” might come from popular culture. We quote commercials, lines from movies, and cartoons. For example, Apple’s “Think Different” phrase promotes creativity and innovation and encourages individuals to challenge the status quo. Nike’s “Just Do It” is a motivational call to action that resonates across all walks of life. Old Spice’s “Smell Like a Man, Man” is a humorous yet memorable phrase that appeals to their target market. 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐜𝐫𝐚𝐟𝐭 𝐲𝐨𝐮𝐫 𝐩𝐡𝐫𝐚𝐬𝐞 𝐭𝐡𝐚𝐭 𝐩𝐚𝐲𝐬: Keep it short and sweet: A memorable phrase should be concise. Make it relevant: Tie the phrase to your presentation’s core message or value. Use Vivid Language: Select words that create strong imagery or emotions. Be authentic: Confirm the phrase aligns with your personal or brand identity. Let me know some of your ‘Phrase That Pays’ are. #presentationskillsexpert #keynotespeaker #publicspeaking #frippvt

How do YOU find purpose / motivation posting daily 🤔 (either than the classic "personal branding" and "inbound" reasoning) I've been reading Dr. Ali Abdaal's newsletter for quite a while now. In his most recent newsletter, Ali analyses his convo with Barrett (his coach): → Ali's struggle on finding "direction" with his content team → Barrett breaking down the specific "walkthrough" on a consumer lens → Having a better understanding on the "purpose" of content creators which is... 👉 Repeating the same set of message OVER and OVER again. Why? → It takes time for people to absorb your message My questions for you: - Have you seen that pattern with creators you're following on LinkedIn? - Do you think this is a wise move for creators? - Or should creators should come up with new ideas? #creatoreconomy

This is how brands can create awareness and maintain relationships with clients over time. You can achieve a lot on LinkedIn if you know these secrets: Strategize: You need to know your goals and audience to create the right content. For example, you can focus on interactive content like polls or Q&A sessions to understand what your target audience wants. Plan: Decide what to post and when. Engage with your followers regularly so they can remember you. Engage: Don't just post and vanish. Keep track of responses and interact with your audience. Pay attention: Listen to your audience and respond appropriately. For instance, if someone praises your work, respond with appreciation. If the feedback is negative, share troubleshooting tips instead of replying negatively. Build trust: Be transparent and authentic in your communication. Share behind-the-scenes and customer testimonials. I hope you find these tips valuable. Happy weekend ❤️ P. S. I will be speaking alongside Jimmy Davis Duku, on the role of storytelling in brand identity. I would love for you to grace the occasion with your presence ❤️✨

I can't just stop laughing 😂 But what could be wrong? I see a lady lost while trying to understand a command. Many people make this mistake in their content likewise. They assume their audience is all knowledgeable, and so communicate knowledgeably. The best and most effective way to communicate is to keep your communication simple and understandable. When you learn to keep it simple, your audience won't be lost at any point. Send a DM if you need help on this. #Kolaspiration #communication #branding #contentmarketing