🤔 Emoji in communication - yes or no? Let's not kid ourselves - we are all visual people. 👀 When reviewing content, we naturally look for elements that will catch our attention. And this is where emoji come in, helping us scan and understand messages faster. 🚀 Think about it - would you rather read a long block of text or one with visible sequences? That's right. Emoji make it easier to absorb information and add a bit of personality, making your message stand out in a flurry of social media posts. But, as in everything, moderation is important! ⚖️ Too many emoji can give the impression of unprofessionalism or overkill. However, used with head, they make communication more engaging and approachable. How about you? What's your approach to emoji in your brand communications? Is it 👍 for you, or is it more 🚫? #SoBirdsAgency #EmojiWMarketing #TipsSocialMedia #Marketing2024.
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What makes people open these three subject lines? 1️⃣ We’ve Got Some Exciting News! 2️⃣ Only 5 Spaces Left 3️⃣ The Story Behind [Product Name]’s Launch 1/ Curiosity Your subject line acts as a teaser to the content inside the email. So, use copy that engages and intrigues your audience. 2/ Urgency Everyone needs a push sometimes. Asking your audience to take action close to an event, Can be the final push your audience needs to convert. 3/ Storytelling Don’t forget that your email list has subscribed to you for a reason. They want to connect with your brand! So, give them exclusive content they can’t get anywhere else. Importantly all of these subject lines evoke an emotion. Which compels your audience to engage further. What emotions do your subject lines evoke? #SubjectLines #EmailMarketing #Emotions
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Your hands are one of your best tools for enhancing your message when creating content. Whether you’re recording a video or speaking to your audience, gestures can help you emphasize key points, add energy, and make your communication more engaging. Using your hands intentionally not only complements your words but also helps convey emotions, confidence, and clarity. For example, open gestures can create a welcoming vibe, while specific motions can highlight the most important parts of your message. Next time you’re on camera, think about how your hands can support your story and make your message even more impactful. Give it a try—your audience will feel the difference! #KimDecena #communications #branding #marketing #communicate #connect #sell
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What words would your clients use to describe your brand? Innovative. Passionate. Trustworthy. Frazzled 😳 Think about it for a moment. Because in a world where people are bombarded with countless marketing messages, those perceptions matter. But here’s the truth… People don’t remember what you say, they remember how you make them feel. And that’s why creating a dynamic experience (hint, hint… storytelling 💌) is essential to nurturing heartfelt connections. It’s not just a marketing tactic—it’s a way to shift your messaging from transactional to transformational. Sharing stories - the good, the awkward, and the oops moments - allows your audience to get to know you. To feel - understood - inspired - hopeful - connected. And this has the potential to boost your reach and accelerate your impact. 🌟 Take a moment to review your last email campaign, your website copy, your social posts — how do you make your audience feel? #EmailMarketing #Storytelling #CustomerEngagement
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Branded images and perfect feeds have their place, but obsessing over or prioritising them WON’T generate more clients and customers. Your story will. You will. Yes they have their place as part of your wider branding, but nothing can compete with your authentic message and no amount of professional photos or edgy graphics will emotionally connect to people the way you can. 👇🏼👇🏼👇🏼 If you want to scale your social media and learn how to captivate and move your audience with powerful storytelling and content that converts…… 👉🏼 Follow me Laura Amy 👈🏼 and let’s chat more about your messaging and communication strategy! Then ♻️ this post with others who need to read this too!
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Avoid This Mistake, or You Could Lose Your Audience's Trust Building trust with your audience is essential, right? But did you know one common mistake could undo all your efforts? It’s failing to use emotional labeling in your copy! This simple but powerful technique acknowledges your audience's feelings, making them feel understood and connected. Here’s how to do it: 👉 Use phrases like “I understand what you’re going through” 👉 Highlight the emotional benefits of your product or service 👉 Share stories that resonate with your audience’s emotions Example: Headline: "Struggling to stay productive? You're not alone." Message: "We get it – some days, it feels impossible to stay focused. But you’re not alone in this. Our productivity system has helped countless others just like you reclaim their time and energy." By acknowledging emotions, you're building trust and creating stronger connections with your audience. P.S. How do you usually connect with your audience on an emotional level? Feel free to repost and share. ♻ Follow for more insights Qurat Ul Ain Kashif ✍️ #MarketingTips #CopywritingHacks #EmotionalConnection #AudienceTrust
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Last week, 7 people asked me how can they create a Personal Brand on LinkedIn: These are the questions I was asked frequently: ~ How to optimize my LinkedIn profile? ~ How to strategize my content plan? ~ How do I tell & sell my story? All of them were shocked to know: ~ They need to do Visual Branding ~ They need to do Verbal Branding ~ They need to do basic storytelling Most founders try to outsource quick numbers. But most end up not showing their true personality. If you are a thought leader, you have to: ~ Remain Patient. ~ Understand. ~ Engage. ~ Care. And if you are up for these, Drop me a DM. Let’s talk.
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Make every word count. The Art of Framing ☝️ Effective communication doesn't just lie in the content but also in how it's framed. ① Precision: Be clear so you can hit the mark every time and prevent "interpretive errors." ② Engagement: Grab the audience's attention and hold it. ③ Influence: There are ways to subtly guide decisions and actions. For example, tailoring your framing to your audience's values and expectations will impact how it resonates with them. Speak to their hearts and minds. #communications #marketing #creative
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Hey everyone, it's been a busy week filled with excitement and progress! I've been focused on improving my content writing skills and building a solid personal brand. And let me tell you, consistency is key! 🔑 I've been posting regularly on Instagram and LinkedIn, and the engagement I've been receiving has been nothing short of phenomenal. My engagement has given me the confidence and motivation to push forward and continue to create high-quality content that resonates with my audience. One of the things I've noticed is that when you stay true to yourself and your brand, people take notice. By being genuine and authentic, I've been able to build a strong connection with my followers, and they appreciate the transparency and honesty I bring to my content. 🎉 And of course, there's nothing like a good celebration of small wins to keep you motivated! These little triumphs serve as a reminder that your hard work is paying off, and that you're on the right track. Maybe it's a new follower, a comment on your post, or a particularly good piece of content that resonated with your audience. Whatever it is, take a moment to celebrate it and let it fuel your fire! 🔥 So if you're thinking of starting a personal branding journey, here's my advice: find your unique voice, be consistent, and engage with your audience. . . #personalbranding #consistencyiskey #branding
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How do YOU find purpose / motivation posting daily 🤔 (either than the classic "personal branding" and "inbound" reasoning) I've been reading Dr. Ali Abdaal's newsletter for quite a while now. In his most recent newsletter, Ali analyses his convo with Barrett (his coach): → Ali's struggle on finding "direction" with his content team → Barrett breaking down the specific "walkthrough" on a consumer lens → Having a better understanding on the "purpose" of content creators which is... 👉 Repeating the same set of message OVER and OVER again. Why? → It takes time for people to absorb your message My questions for you: - Have you seen that pattern with creators you're following on LinkedIn? - Do you think this is a wise move for creators? - Or should creators should come up with new ideas? #creatoreconomy
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I used to believe that switching up my messaging tone is the key to stand out. I thought, if I sound same my audience get bored. I was wrong. Now I focus on ↳One clear, consistent tone. And it was a game changer! Here’s what I learned: When you change our tone often your message loses clarity. It leaves your audience confusing And they wonder “who are you really?” Because one day you post a motivational quote. Next day show up with a sales post. Next day with another topic. It's really confusing, right? Here’s how I fixed it: - Made a clarity on whom am speaking to and their problem - Decided to speak their language and speak at them - Choose 3 topics aligned with my niche - I pick one voice - simple, conversational and value driven - Avoid jargon words and fluff - I listened to my audience feedback always - Used storytelling to create a connection with my audience - Ensured my tone of voice conveys my brand purpose clearly The result? I started attracting the right audience! If you’re trying to build your brand, Here’s my advice: “Find your tone and stick to it.” That’s what builds a memorable personal brand.
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