SoBirds ’s Post

Have you ever thought about Google as a curious child? It's constantly exploring the world, which is why you need to create content that’s relevant and helpful to your audience. Here’s a short video by our CEO and Founder, Jason Barnard where he explains what type of content you should create and where to post it. Watch now >> https://lnkd.in/eExr3jis #Google #ContentStrategy #ContentCreation #GoogleAsACuriousChild — Take control of your personal brand today and stop leaving money on the table, get your FREE guide now! https://lnkd.in/ethNVhma

⚠️ On the eve of the New Year, a client came back to us with a request to launch a new project on the proper handling of explosive devices. What did we do? - development and launch of the website - publications in telegram channels - digital spot (name, colors) - digital advertising on Facebook, YouTube, and Instagram. While everyone was preparing the olivier, we were creating high-quality content. Together with the production team, we developed 4 videos from scratch: from writing the technical specifications and approving edits to publishing and promoting ⚡️ And how can you do without a beautiful Instagram? We created a profile and filled it with content for better promotion and audience loyalty. We could write a whole book about each stage. But we are marketers, not writers. So stay tuned and we will show you the insights of each stage. Find more cases here: https://lnkd.in/eQKsgEqv

🌟 Attention all LinkedIn enthusiasts! 🌟 🎉 Get ready to dive into the world of captivating Google Webstories... for FREE! 🎉 Are you ready to unlock the secrets of engaging storytelling? Well, you're in luck because I'm offering an exclusive opportunity for the FIRST 5 COMMENTERS to access not just one, but TWO Google Webstories free of charge! 🚀 But wait, there's more! 🌟 These web stories aren't just your average tales; they're meticulously crafted to captivate your audience, boost your online presence, and leave a lasting impression in the digital realm. 💡 So, if you're ready to elevate your content game and leave your competition in awe, drop a comment below to claim your spot among the lucky five! 🎁 Don't miss out on this incredible opportunity to shine on LinkedIn with two premium Google Web stories at your fingertips! 💼💬 #FreeWebstories #LinkedInEngagement #DigitalStorytelling #travelblogger #bloggers #eductaion

Search engines are dominated by video ▶️ 💭 If you're creating content to add value to your audience, make sure it includes video. Videos are 50 times more likely to rank high on Google’s search results than just plain text. 📝 Creating articles or a help desk? Users are going to scroll straight to the video. If you don't have one, there's a chance they'll bounce around and off your page. ⏱️ Consider the portion of people like myself that will Google things like tech tips (I'm getting old 👴🏻) and click the 'video' tab to get to the point quicker and learn visually. 🙋🏻♂️ Then there's the fact that 1 billion hours of content is watched across the world every day, a large portion being people searching for help with things that you know how to help with. 📈 YouTube mobile video watching doubles every year. It's like choosing to hand out leaflets in a back alley when you could have a big shiny billboard on the main road. Think I've used up my emoji allowance for the year, but hopefully you get the point. Stay tuned for more on how you can action this. #videomarketing #video #videopros

Search algorithms are the first code that can’t be hacked. Not because they're complex. But because they respond to people's interests. Google pushes people-first content, so the only way to make it happy is to publish content that makes your audience happy. #digitalmarketing

The internet’s not like it used to be. 🌎 Over the last decade, we’ve seen a meteoric rise in video production and consumption on the internet, even greater over the last few years. Just how much? 🤔 Well, as of January this year, a whopping 82.5% of global internet traffic is video content. Imagine that! 🌐🎥 Now, is this just funny cat clips 🐈 and viral videos on TikTok? No! What’s remarkable is that consumers are using video to influence their purchasing decisions. 89% of people say video content helped them buy a product or service. 💡👨💼🤝 Video gets and keeps eyeballs too: Users spend 88% more time on websites with video than without. Imagine how that much more attention could help you stand out. 👀 If you like to geek out on statistics, you can find all these numbers and more on this Demand Sage article: https://lnkd.in/g9hGBQVB ✌️ #VideoMarketing #DigitalEra #ConsumerBehavior #EngagementStats #ContentCreation #InternetTrends

How can video blogs elevate your law firm's presence and thought leadership? If you’re looking to create impactful vlogs, here are some tips to get you started: 🔎 Do Your Research: Identify your niche by understanding competitors and audience demand using tools like Google Trends. 😀 Engage Your Audience: Define your target audience and tailor content to their needs. Start with a hook to grab attention, and keep videos concise (5-10 minutes). 📜 Plan Your Content: Organize topics thoughtfully, considering any props or locations needed. 🎥 Use the Right Equipment: You don’t need fancy gear—good audio and lighting can elevate your smartphone videos. In today’s blog post learn the essentials of aligning your video content with viewers’ interests to follow SEO best practices: https://hubs.li/Q02S_1840 #LegalMarketing #LawFirmVlogging #VideoBlog

🚀 Big question from The New Yorker - are we ready for the world after the 'content bubble' burst, created by social media and search engines? Link in comments. I believe this is an amazing opportunity for media to shift back to focusing on their core customers: the readers. Not all will make it through, but those who do will find their content much more meaningful. 📚 This transition won't be easy. For a long time, media were all about pleasing advertisers. But when social networks and search engines took over the advertising game, these platforms became the media's main clients. This setup is bound to fail eventually, and only media outlets that truly understand their readers' needs and interests will survive. 🎯 What do you think this shift means for content creators and media outlets? How are we going to tell stories when there are not so many media? #DigitalMedia #ContentCreation #MediaTrends #SocialMediaImpact #FutureOfMedia #ContentBubble #ReaderFirst #MediaInnovation

🌟 Ever Wondered About Dark Posts on Facebook? 🌟 Hey, fellow marketers! 🙌 One question that often pops up in our community is: "Can you unpublish a dark post that was published on a Facebook page?" The answer is a resounding yes! 🎉 Here’s why you might want to hit that unpublish button: 🔍 Refining Your Approach: Sometimes, a post just doesn’t hit the mark. Unpublishing gives you the freedom to pivot and experiment with fresh ideas! 💬 Keeping It Real: If a post doesn’t align with your brand’s voice or values anymore, it’s better to remove it than to let it linger. Remember, it’s all about staying true to your audience and keeping your content relevant and engaging! Have you ever decided to unpublish a dark post? I’d love to hear your stories and lessons learned! Drop your thoughts below! ⬇️ #FacebookAds #MarketingCommunity #SocialMediaStrategy #ContentCreation

Your website isn't a one-time project—it's a living, evolving part of your brand. 🚀 Google loves sites that are active and regularly updated, and so do your visitors. To maximize your website’s potential, it's crucial to keep it fresh and engaging. One of the easiest ways to do this? Start a blog! 📝 By consistently posting relevant content, you'll not only improve your site's search rankings but also create a valuable resource for your audience. Keep your website alive, and watch your online presence grow. 🙂