Social Axis’ Post

Innovid’s latest report highlights how CTV is transforming sports advertising with higher engagement, personalized ads, and new opportunities for brands to maximize ROI. Read the Latest full News - https://lnkd.in/g67AXXRU #MarTech #MarTechedge #CTV #SportsAdvertising #Innovid #DigitalMarketing #AdTech #LiveStreaming #InteractiveAds #BrandEngagement #PersonalizedAds #AdPerformance #AdvertisingTrends

Marketing folks: what’s the most random ad unit you’ve bought or placed? (traditional or digital) I used to run digital ad ops at a local TV station so I placed a lot of sponsored static banners on website pages. Sponsorships for weather cameras, “pet of the week”, and local high school football highlights. Random but fun 📺 #paidmedia #digitaladvertising #digitalmarketing

Hey everyone, with the IPL season here, I was thinking about some cool ads, and I remembered Dunzo's ad from the 2022 IPL finals. It is one of my favorite ad during IPL season. In just 20 seconds, Dunzo's ad caught everyone's attention and broke the internet. They made it look like a glitch on TV and asked people to scan a QR code for convenience. It was smart, and it worked. CoinSwitch did something similar, Dunzo saw a remarkable 10x spike in traffic during the campaign period. We marketers know how expensive ad inventory during IPL. Dunzo played well with 20 secs commercial. Their marketing team knows that todays consumer will have second screen in hand. They have one of the best marketing team, and I am a big fan of their campaigns. But sadly, today I don’t see Dunzo. hey venture into quick commerce diluted its unique hyperlocal advantage, they were blindly chasing user numbers and completely neglected profitability. I feel sad for Dunzo they had so much potential. Hoping they learn from their mistakes and come back stronger. By the way what's your favorite ad campaigns from IPL? Let me know in the comments! #IPL #IPLAds #Advertising #AdCampaign #SuperBowl #TVC #TVAds #TelivisonCommericals #ViralCampaigns #ViralMarketing #InconvenienceIsRegretted

🏅 Advertising Wins Big at the Olympics! 🏅 The dust has settled on another thrilling Olympic Games, it's time to dive into the advertising action that stole the spotlight. 📊 From retail making a strong comeback to new entries like online betting and medicines, our latest blog breaks down the top advertising trends from the Games. Curious about who took home the gold, silver, and bronze in ad impressions? Check it out now! 👉 https://hubs.la/Q02Q-Ddy0 #Olympics #Advertising #MediaTrends #AdTracking

💸 US Sports betting ad spending is down 20%. What's behind the sudden cutback? Nielsen’s latest report for the American Gaming Association shows a striking dip in 2023 marketing budgets among operators: 👉 Betting ads across TV, billboards, digital, print, and cinemas have dropped 15%.  👉 TV-specific betting ads decreased by 11%. The reason is almost obvious. As the industry stabilizes, ad spending naturally slows down. Having huge budgets at the start was important to snag market share. Now, to stay competitive in a maturing market, you should use targeted ads to reach the right people and try new, creative ways to engage customers. I believe, the marketing approach will get more tailored and optimized. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

The 2024 Summer Games are around the corner, and with them comes a golden advertising opportunity! Learn how to leverage ad placements for maximum impact and reach over 3 billion viewers. Dive into our latest blog to find out more! #Simplifi #Olympics #Advertising

🏈 With 60% of consumers saying they’ll use multiple screens while watching football this year, marketers will need to account for gaps in game day attention. With increased streaming and social shopping on the horizon, download our 2024 Football Report to craft effective multichannel strategies that engage fans as they lean back to watch the game or visit the store for game day essentials. 🙌 https://bit.ly/3x0F2Kp #PersonalizedAdvertising 🙌 #DigitalMarketing #FallFootball

Unlocking Revenue: Monetization Strategies for Sports News Websites 🏆 Discover key strategies to monetize your sports news website and turn your passion into profit! From advertising to subscription models, we've got you covered. Visit for more: https://lnkd.in/gfqjVJR7 #SportsNews #MonetizationTips #adsense #adexchange #monetiscope #WebsiteMonetization

Stadium "perimeter ads" can actually change depending on the broadcasting channel and country. This innovative technology allows advertisers to target specific audiences in real-time, optimizing their reach and impact. Through the use of advanced video overlay systems, the same physical advertising boards in a stadium can display different content to viewers in different regions. This opens up a world of possibilities for brands to tailor their messaging and maximize engagement across global markets. Think about the potential - your company could showcase localized campaigns, highlight regional products, or even rotate multiple ads during a single game. The flexibility and precision of this technology is truly game-changing for the future of sports marketing. Can this powerful tool take advertising strategies to new heights? #SportsTech #PerimeterAds #GlobalMarketing

🔥 The way fans watch sports has evolved—your approach to paid media should, too! 🔥 With 61% of live-streaming users tuning in to live sports online, now is the time to elevate your digital strategy. Digital Remedy empowers brands and agencies to deliver impactful messaging in real-time OTT environments with innovative formats like Pause Ads and Picture-in-Picture units, along with live sports inventory from premium publishers. Don’t let your campaign performance sit on the bench—analyze, optimize, and drive results with Digital Remedy. Get in the game today! 🏆 https://hubs.la/Q033m2dt0 #DigitalRemedy #PerformanceMarketing #SportsMarketing #LiveSports #StreamingAds #DigitalAdvertising #AdTech