Social Media Research Lab’s Post

I’m excited to announce the publication of a new article titled "Competitive intelligence in tourism: charting future directions through bibliometric analysis" in collaboration with Nisreen Aljaafreh (PhD student), co-supervised with Carmen De Pablos Heredero, who also happens to be my PhD supervisor! 🎓 📈 This study explores the crucial role of competitive intelligence (CI) in the tourism sector’s strategic decision-making. As competition rises with new destinations, evolving tourist preferences, and a growing emphasis on sustainability, CI has transformed the sector by providing deep insights and sophisticated data analysis. 🔍 Through a bibliometric analysis spanning 25 years of literature, we highlight the evolution of CI in tourism and its impact on service innovation, customer experience, and sustainable strategies. The findings underscore the need for further research into global trends, regional specifics, and the application of big data to understand spatial-temporal tourism dynamics. 🔗 https://lnkd.in/gUfk7sNc #TourismResearch #CompetitiveIntelligence #Innovation #Sustainability #StrategicDecisionMaking #AcademicCollaboration #FutureOfTourism

📢 New Book Chapter Publication Alert! 🌍✨ ✍ We are thrilled to announce the publication of Chapter 25, titled "The Impact and Strategic Implications of Digital Marketing on the Tourism Industry," in the book Contemporary Studies and Theories in Tourism. Co-authored by Assoc. Prof. Dr. Mehmet Necati Cizrelioğulları from Mardin Artuklu University and Assoc. Prof. Dr. Tuğrul Günay from Cyprus Science University, this chapter dives into how digital marketing is reshaping the tourism sector. This insightful study explores how digital strategies influence customer engagement, booking trends, and destination marketing, providing valuable insights into the evolving dynamics of consumer behavior in tourism. #TourismStudies #DigitalMarketing #AcademicResearch #TourismIndustry #MarketingTrends

Time for another #TrueOrFalse with Data Appeal 🕵🏻♂️ As you already know, we enjoy exploring data to unveil fascinating tourism trends that might surprise or leave you pondering. So, here's another question about Berlin's attractions. Did you get the answer right? If you're aiming to enhance your destination's management and marketing strategies with invaluable insights like these and much more, then our platform, D / AI Destinations, is all you need: https://bit.ly/46CsTcd Christa Boffa #trueorfalse

Destination image: a consumer-based, big data-enabled approach   Reference: Zhong, L., Morrison, A.M., Zheng, C. and Li, X. (2023), "Destination image: a consumer-based, big data-enabled approach", Tourism Review, Vol. 78 No. 4, pp. 1060-1077. https://lnkd.in/e8tQSvRw Link: https://lnkd.in/e8tQSvRw Summary: This study aims to use a bottom-up, inductive approach to derive destination image attributes from large quantities of online consumer narratives and establish a destination classification system based on relationships among attributes and places.

Today's #TrueOrFalse quiz makes a direct stop in Brazil 🇧🇷 Understanding your destination's visitors, from their origins to the languages they speak and their demographic composition, is crucial for crafting and tailoring marketing strategies. But what about you? Do you truly know your visitors? Is your tourism offer aligned with the needs and preferences of the travellers you're targeting? Let's take your tourism strategy to new heights! Explore our destination management platform, D / AI Destinations, and unlock the insights you need: https://bit.ly/46CsTcd Virginia Viviani #trueorfalse

The Hidden Dangers of Research Bias: A Case of Tourism Surveys While awaiting to board a flight one Tuesday morning, I witnessed an interesting interaction that highlighted the importance of proper research practices. A young researcher from the country’s tourism authority approached a gentleman seated a few centimeters away from me. She politely introduced herself and explained that she was conducting a survey, requesting respondents to complete a questionnaire. The gentleman politely refused, stating that he was a resident. Undeterred, the researcher approached two more potential respondents. I noticed that all those she approached had similar physical attributes. This pattern made me wonder why others were not being asked to participate. Finally, I managed to catch a glimpse of the survey instrument. It was meant for all travellers, with only one filter/qualifying/screening question. Clearly, the researcher was using her eyes to filter out those she assumed were tourists and those she assumed were residents. By doing so, she was introducing #bias into the #research and contaminating the entire study. This incident underscores the crucial need for leaders to train and monitor their teams meticulously when conducting such important tasks. Ensuring that research is conducted without bias is essential for obtaining accurate and #reliabledata.

At the Consumer Behavior in Tourism Symposium at #bredauniversityas I asked if questionnaire research in tourism has any future. It seems that people are becoming asked to fill out more and more questionnaires, yet are less and less patient and willing with such requests. Fellow tourism scholars said it was an opportunity to start looking at other types of data, especially secondary behavioral data tourists unobtrusively leave behind. What do you think? Are more questionnaire data collections in your future?

WEBINAR: Stay ahead of the competition with insights that matter! 🚀 Join Silvan and Adrian for an engaging webinar as they unpack the Digital Tourism Trend Radar 2024. Drawing from our survey of 80+ European tourism decision-makers, they’ll share what’s worth your attention, and what’s not 😏 Expect actionable strategies, fresh perspectives, and a bit of fun (this is the experience industry, after all!). Don’t miss your chance to turn data into decisions. Sign up now and future-proof your strategies! 👉 https://lnkd.in/dFtqCr32

Proud to present another one of our paper: “Reflective and Composite Scales in Tourism and Hospitality Research: Revising the Scale Development Procedure,” published in a top-tier journal - International Journal of Contemporary Hospitality Management 🔍 What’s the focus? This paper critically reviews existing scale development practices in tourism and hospitality and proposes updated guidelines that can be applied to both reflective and composite scales. Our analysis highlights weaknesses in current methodologies, such as unclear data collection and inconsistent validity/reliability assessments, and suggests ways to overcome these issues. Key Takeaways: 1. Comprehensive review of scale development practices in top tourism and hospitality journals. 2. Identification of major gaps, particularly in assessing composite scales, where existing guidelines fall short. 3. Introduction of updated procedures, including the use of confirmatory composite analysis, to improve the accuracy, reliability, and validity of new scales. 💡 Why is this important? Methodological rigor is crucial for advancing research, and our proposed guidelines aim to set a new standard for scale development in tourism and hospitality studies. Researchers can benefit from these updated practices to ensure their measurement tools are robust and reliable, whether they are working with reflective or composite scales. 📖 Read the full paper here: https://lnkd.in/emXH6EkV S. Mostafa Rasoolimanesh Seden Dogan Ph.D., CHIA Josip Mikulic #TourismResearch #HospitalityStudies #ScaleDevelopment #ResearchMethods #AcademicResearch #MeasurementReliability

📊✈️ Building a smarter future for European Tourism NOVA IMS is joining DEPLOYTOUR, an EU-funded project to create the European Tourism Data Space (ETDS), driving digital transformation in tourism to make it smarter, safer, and more sustainable. Led by Professor Nuno Antonio, an expert in data science for tourism and co-coordinator of the NOVA Tourism & Analytics LAB, our team will develop essential tools for the industry. These tools will help tourism operators predict visitor numbers, personalize services for different groups, and unlock new business opportunities—all supporting sustainability goals.🌍 This network unites 43 partners from 13 European countries, from SMEs and tourism companies to national ministries, universities, and tech firms. Together, we’re paving the way for a data-driven future in European tourism! DEPLOYTOUR-Deployment European Tourism Data Space #NOVAIMS #DEPLOYTOUR #TourismInnovation #DataScience