Social Side Up’s Post

Let's get real about short-form video - because if you're just posting and praying, you're doing it wrong! It's easy to get your pants in a pickle when deciding what to include a video, let along what makes the cut for a short-form video... there's always so much we could say eh? In this short(ish) video I give some top tips to cut through the noise and create videos that resonate with your audience. This is the fourth of the 12 Days of Marketingmas! "Short-form Video Success: Beyond Just Posting" Merry Christmas! #ShortFormVideo #12DaysOfMarketingmas #SMEmarketing #SMEstrategy #ShortVideoTips

Breathing new life into your marketing campaigns can feel like a fun challenge. The key is to think outside the box and truly connect with your audience. Consider sharing real stories that resonate with people’s experiences; after all, we all love a good tale that hits close to home. Using visuals—whether it’s eye-catching images or engaging videos—can also draw people in and make your message stick. Tailoring your communications to reflect what your audience cares about cultivates a sense of community, turning casual viewers into loyal supporters. It’s all about making them feel valued and understood. With thoughtful planning, your campaigns can transform into captivating conversations that inspire action! Let’s support your strategic growth through engaging, business-critical communications together! #MarketingTips #EngageYourAudience #Storytelling #WolverineSolutions

Great marketing doesn't just capture attention; it resonates deeply. In a world where the ordinary is easily overlooked, thinking outside the box isn't just a strategy—it's a necessity. This video is a perfect example of delivering creative that not only wows but connects with the audience on a personal level. When your message hits home, you've truly won. #MarketingStrategy #CreativeThinking #AudienceEngagement

It's not what you say, it's how you say it. You've heard this before but are you applying it to your ad strategy? Are you connecting with your audience on an emotional level? Are you speaking their language? How do you do that? Research. Research reviews, forums, comments, surveys. From all your channels and any other platforms. Absorb how your audiences are talking about your product or service or the problem you're solving if you're a new business. And now use that language to brainstorm your ad messaging. #creativeads #adstrategy

5 ways your customers will look for you in 2025 In this talk, Gab shares practical ideas to help businesses plan for 2025. He highlights the importance of adapting to trends like using TikTok to connect with new audiences, creating content with your team and offering engaging experiences through tools like augmented reality. Gabor also emphasises the value of authenticity, social responsibility and listening to customer feedback. Whether it’s building trust or standing out in your industry, these five suggestions can guide your business into the new year with purpose and creativity. Link is in the comments below.

I used to think, 'What’s the best ad I can make?' Now I think, 'What’s the best story I can tell?' Ads that sell focus on narratives, not features: The struggling parent who finds peace with your product. The small business that scales using your service. The underdog who wins because of what you sell. We ran a campaign for a brand that told its founder’s personal story—results? 4X the engagement and 3X the conversions. 👉 Your takeaway: Ads don’t sell products; stories do. What’s your brand’s story, and why should your audience care?

In a world inundated with generic messages, personalized communication can be a game-changer for businesses. 🔍 Tailored Promotions: Sending relevant offers and updates to customers shows you value their preferences. 💌 Customized Interactions: Avoid the pitfall of spamming customers with irrelevant content by personalizing your communications. 💡 Customer-Centric Approach: Put yourself in the shoes of your customers - would you appreciate receiving content that's not relevant to you? Remember, in the age of information overload, personalized communication is not just a strategy but a necessity to stand out and build meaningful connections with your audience. #CustomerEngagement #Personalization #MarketingStrategy #GrowBusinessPodcast #RVASmallBusinessNetwork Cory Mosley, CSP® | Lon Graham

As Thanksgiving approaches, remember that success is built on the small, consistent efforts we put in daily. Each social post, every video edit, and each email sent is a step towards building lasting connections and trust with your audience. This season, let your content reflect the steady care and dedication that define your brand. Celebrate those little wins, and let your audience feel the value in every interaction." #ThanksgivingMarketing #ContentSuccess #VideoEditing #DigitalContentCreation #ConsistentGrowth

In today’s fast-paced digital world, video has become one of the most powerful tools for engaging and converting visitors. Whether you're educating, demonstrating, or sharing a success story, video can help drive your message home and turn interest into action. 🎯 If you're not using video on your landing page, you're leaving conversions on the table! Let’s leverage this strategy to engage your audience and boost your bottom line. Let’s connect! https://bit.ly/3Lsm57J