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Our most successful event clients have laser focus on ROI. You should too. Here's how: Focus less on filling seats. Focus more on impactful interactions. This will be #1 to see consistent and true ROI. Here’s 3 ways to do this: 1. Reframe objectives: Move beyond attendance numbers and email list size. Focus on the quality of meetings facilitated by your events. 2. Transform event to a profit center: Showcase the value of your event team. Turn event activities to tangible business opportunities. Demonstrate a direct line from meetings to signed deals. Make your CFO and attendees happy! 3. Develop your post-event strategy: Successful post event plan? - Tracks connections to sales results. - Re-engages community - Proves the true ROI. What gets measured gets improved. Make event's steps towards growth and not another expense.

Are you struggling to measure the true success of your events? Look no further! Our latest blog breaks down the ultimate guide to measuring Event ROI metrics. The problem most event planners face is not knowing if their investment is paying off, often resorting to guesswork. This shouldn't be the case when a clear, better way exists. By focusing on key metrics like attendance, engagement, and revenue generated, you can pinpoint the ROI of your events effectively. Tools like EventX’s registration platforms and lead finders simplify this process, ensuring you gather accurate and actionable data. Stop the guesswork and start optimizing your event strategy. Read the full guide for detailed insights and become an expert in measuring Event ROI. Don't let your efforts go unnoticed—be better and see real results! 👉🏻https://lnkd.in/gAaYxryE #EventManagement #EventROI #MarketingMetrics #EventSuccess #BusinessGrowth

Your event needs registrations. But attendees are waiting to sign up. Here's how to fix this: Key = increase value and ROI with event attendance. Most importantly: Showing this early. With budgets moved from annually to quarterly, here's the plan: 1. Increase social proof of your event. Showcase past events: - Testimonials - Success stories - Attendee experiences This builds excitement and demonstrate ROI. 2. Optimize your pricing scheme. Marketing price increases instead of price reductions. Inverse psychology/FOMO, contributes to making that decision. 3. Go all-in on value creation for those registered - Get them connected to relevant connections - Get them interacting with sponsors - Get meetings scheduled Fill up their calendars. They will reach out to colleagues, execs, and decision makers to also register due to awesome ROI already happening! When attendees can see value, they will register. So go all-in on spreading this message, early and wide. #events #eventprofs #b2bmarketing

Register here: bit.ly/4f9AFy9 Measuring and communicating the true value of your events is becoming increasingly complex. Join our virtual roundtable on November 14, 2024, to explore innovative approaches to event ROI and learn from industry peers. Discover how to: -Integrate quantitative metrics with qualitative impact stories -Measure event success beyond mere numbers -Attributing business outcomes to specific event touchpoints If you want to know more about this topic, feel free to contact Joe Fontana 🐘 #networking #events #virtualevent #b2bmarketing

Register here: bit.ly/4f9AFy9 Measuring and communicating the true value of your events is becoming increasingly complex. Join our virtual roundtable on November 14, 2024, to explore innovative approaches to event ROI and learn from industry peers. Discover how to: -Integrate quantitative metrics with qualitative impact stories -Measure event success beyond mere numbers -Attributing business outcomes to specific event touchpoints If you want to know more about this topic, feel free to contact Joe Fontana 🐘 #networking #events #virtualevent #b2bmarketing

As in-person events gain momentum for the end of the year, now is the perfect time to optimise every touchpoint to leave a lasting impact. 🔍 Imagine an event experience that feels seamless for your attendees- from a smooth registration to meaningful networking moments, boosted engagement, and insights from the data you capture along the way. With the right event tech solutions, you’re not just running an event; you’re creating a memorable experience and gathering actionable insights to measure its success. To explore more about how we can help lead your next event to data-driven success, why not visit our new website: https://lnkd.in/e8gcTsbW #eventtech #eventprofs #eventseason #eventimpact

More reliable, consistent revenue. That’s just one reason why we love repeatable events so much. (Other reasons: They spark connection, build trust, and deliver meaningful attendee experiences.) But large, flagship events still hold an important place when building a holistic event-led growth strategy. Here’s the challenge: As your audience grows in size, so do their expectations. So, how do you bring the intimacy and connection of smaller events to your large, flagship events? Join us and Guidebook Inc. on April 25 to explore proven strategies that preserve that magic while reaching more people, connecting your attendees, and making a greater impact. Save your spot: https://lnkd.in/g4mMfNka #eventledgrowth #b2bmarketing #eventmarketing #eventprofs #eventmanagement

Last week, an event partner asked me a critical question: How can you tell if a sponsor is game-ready for the event? The answer, I feel, lies in their ability to share their perfect 3 lunch guests at a table of 4 and the exact questions they'd ask before dessert is served. Easy for some, not for all - so to ensure your team is fully prepared and engaged throughout the event, here are some key steps (in my humble opinion) to follow: - Walk your onsite sales team through the event brief and steps to invest their full attention over 1-2-3 days, remaining PRESENT and DELIBERATE with executing your marketing budget. - Study the agenda, speakers, topics, and session locations to understand when your top prospects will be available and prepare insightful questions that demonstrate genuine interest in their world. - Identify your best storyteller onsite who can effectively explain your product, its origins, and unique selling points to help your team learn from the best in action (not in theory). - Utilize swag and gifts strategically (or not at all) to support your product, storytelling, or create a memorable experience for attendees. - Conduct a team dry-run to role-play interactions with top prospects, ensuring ice-breaking conversations lead to productive meetings or follow-ups (not just the next holiday plan or favourite coffee spot). Being event game-ready means understanding your purpose at the event and seizing every opportunity with thorough preparation. #EventPlanning #Networking #BusinessStrategy