Our CEO, Anthony Noto, sat down with CNBC’s Jim Cramer to discuss the launch of our new robo investor in partnership with BlackRock. He says, “We want to give our members access to asset classes they would not otherwise normally get that are typically reserved for high net wealth individuals.”
Anthony breaks down how else we’re delivering for main street investors with our new robo advisor, which now includes assets like alternative investments.
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OK, so let's talk about the BlackRock deal. We know that Robo is no longer a moron. Robo is real and can be many times superior. I don't mean to denigrate the human race, but we know there's a lot of stuff that's just repetitive. Well, this. What will this platform mean for you with BlackRock? This is an important component to our overall mission. We want to help people get their money right, and we want to be a one stop shop to do that within Invest. We also want to be a one stop shop, but we want to give our members, our investors access to asset classes they would not otherwise normally get asset classes. Like IPO's or alternative investments that are typically reserved for high net wealth individual, we're given the Main St. investor access to IPO's to alternative assets which launched the beginning of the year. And this week we launched robos with alternative assets. We originally had three robo accounts that really primarily invested in equities, fixed income and money market funds. And now we've introduced robo accounts with those assets plus alternative assets with our partners and BlackRock.
Operations Case Manager @ Gracie Point | Loan Processing & Servicing | CX Management
4dI'm a big fan of the SoFi one stop shop