Sol de Janeiro’s Post

This Is the Easiest Way to Build Your Social Media Today. By Being Genuine, Fun, and Celebrating Talent. Have you ever seen hair transformed into pure art? Yesterday, I shared a reaction video spotlighting the extraordinary work of @atefe_kabiri_hairstylist, and I couldn’t help but react with genuine amazement and humor. The numbers say it all: • 566,000 views • 25,000+ hearts • 269 comments • 11,000+ shares • 1,700+ saves • 335 new followers • 38,000+ interactions This is what makes social media in 2025 so exciting — being yourself, having fun, and sharing the creativity that inspires you. Videos like this aren’t just about views; they’re about connecting with others and celebrating the artistry that brings us together as an industry. #SocialMediaTrends #ViralVideo #ContentCreation #DigitalCreativity #GlobalTalent

𝗗𝗼 𝘆𝗼𝘂 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀𝗻’𝘁 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? Here’s the hard truth... The #1 reason pet brands fail on social media is inconsistent posting. 🐾 When you don’t post for weeks, your audience forgets you. They lose their trust. And when they don’t trust your brand, they’re not buying from you. In the crowded pet industry, where trust and connection are everything... Disappearing from their feed could mean losing them to a competitor who shows up consistently. So showing up consistently builds trust, keeps you top-of-mind, and helps your brand grow. #petcare

Rachel Esterline Perkins, APR recently led a workshop for Dart Bank and Oasis Realty, LLC — empowering local real estate agents to use social media to educate, engage, entertain and empower their audiences. 🔑 Key Takeaways: 1. Setting and prioritizing your goals is one of the most important steps in developing your social media strategy. If you skip this step, you may focus on the wrong audiences, channels or content — resulting in content that doesn't align with your audience's needs. 2. Developing clear personas ensures you understand your audience’s interests, needs and behaviors — helping you tailor your content. You'll develop more creative ideas for "Ava the Aspiring Homeowner" than a faceless group of 30-something women. 3. Prioritize your time and energy on the channels where you think your most important audiences will be and will want to engage with you. The group also learned about eight content types, visual content creation, algorithms and social media advertising options.

3 sentences that agencies hate hearing from brands…🤦🏻 - We need the results from the first campaign. - We love your idea, but it can be better. - Can you guarantee a certain number of likes and shares? 😬 Add 4th one⬇️ #Influencermarketing #agencies #meme

I can't get enough of rhode skin's marketing tactics! It's so aesthetic and inspiring how they combine beauty with strategy. It’s the most amazing way to engage a young audience, just like how Barbie took over the internet. With Gen Z's obsession with pink, Rhode has totally nailed the pink photo booth concept! What do you think? #kaizin #bestmarketing #rhode

Carrine Crum, social media manager at creative agency Glow, writes about Bluesky how the platform can help marketers connect to Gen Z and millennial trendsetters.: https://lnkd.in/eWzVJGVR

Our CEO Nadja Bellan-White (she/her/ella) will be speaking on a panel at Ad Age's Business of Brands in Chicago on Sept. 19, where she will dive into how brands can control their narrative in an election year. Alongside Nadja will be Will Johnson, CEO of The Harris Poll. While most brands try to avoid politics, many are being pulled into tense social media conversations whether they like it or not - how should they be behaving? What are the best strategies for reaching consumers in a divisive environment? Drop a comment if we will see you there! #BrandStory #ElectionYear #MarketingStrategies #BusinessofBrands

💄 Happy National Lipstick Day! 💄 Just like finding the perfect lipstick shade can make your day, finding the right social media strategy can make your brand shine! 💋 As social media managers, we love blending creativity with strategy. Here are our top lipstick-inspired tips for fabulous social media: 👄 Bold and Beautiful: Don't be afraid to stand out with bold content that captures attention. 👄 Perfectly Polished: Ensure your posts are polished and on-brand for a cohesive look. 👄 Long-Lasting Impact: Create content that leaves a lasting impression, just like your favourite long-wear lipstick. Celebrate with us by sharing your favourite lipstick shades and tagging us! Let’s make your socials as striking as a perfect pout. #NationalLipstickDay #SocialMediaMagic #BeautyMeetsBusiness #MarketingMavens #BoldAndBeautiful #SocialMediaSuccess #TheBlondeFox #TheBlondeFoxDigital

Recently Savannah Egart dug into why macro-influencers are out and smaller creators are in 💻! Micro-influencers bring higher engagement, trust, and authentic connections, and that's just the tip of the iceberg. Read the full blog here: https://bit.ly/4hMffZu

On the move: Baretz+Brunelle, which works in the legal industry, promotes Molly Doherty and Laura Gingiss to partner... Pixly - Influencer Marketing, part of the Acceleration Community of Companies (ACC), appoints Kayla Fortin as SVP in its consumer brand and influencer practice... Lowenstein Sandler LLP, a national law firm, names Vanessa Torres chief marketing & business development officer... RooneyPartners ups Ashley Rooney to senior associate https://odwpr.us/4gGjOnc