Sol de Janeiro’s Post

The NEW YOU Brand University panel is here! Dive into valuable insights as influencers & experts from the beauty industry share strategies for brand building and becoming your own beauty influencer. Watch the full panel discussion here: https://lnkd.in/erbEzDNp #NewYouMedia #Panel #BrandUniversity #InfluencerMarketing #ContentCreator #BeautyIndustry Julie Solomon Kat James #ElizabethGutierrez #AlexaCollins #CindyPrado #WitneyCarson #AlexaDellanos #Panelists #PanelDiscussion

Hitching your wagon to a celebrity has undeniable benefits in terms of exposure, but it can also leave the brand exposed. In some ways, their personality can become the brand’s personality, but their behaviour isn’t necessarily something a company can control - Kathryn Bean's piece in MediaCat Magazine explores the opportunities but also the potential pitfalls of a new world of brands working with celebrities, or is it celebrities working with brands? #brands #marketing #celebrities #contentpartnerships https://lnkd.in/eD-A8jbJ

By now, you've probably heard of TikTok's "Cucumber Guy" — Logan Moffitt. 🥒 He’s proving that virality can bridge niches. While his content is rooted in food, brands like K18 Hair and NYX Professional Makeup are tapping into his influence. What’s the secret? Authenticity. Moffitt’s genuine connection with his audience makes these cross-category collaborations feel seamless—even when they’re outside his niche. Here’s the key lesson for marketers and content creators: 👉 Simplicity + Authenticity = Engagement. 👉 The right partnerships don’t need to be obvious—just natural and clever. Want your content to go viral? Focus on what makes your niche special, and lean into creativity to create unexpected connections. https://lnkd.in/gJHjx_kF

Consistency is Key! Utilize social media platforms like Instagram, Twitter, and LinkedIn to engage with your audience regularly. Create a content schedule to ensure you post often and stay on top of your audience’s mind. Consistent posting helps build a loyal following and keeps your brand visible! #MLWPR #PRagency #MinorityOwned #LocallyOwned #WomenOwned #beauty #fashion #lifestyle #health

Coperni Paris's Spring/Summer 2025 show, celebrated not just for its aesthetic innovation but for the powerful media ripple it created, generated a striking $31.9M in Media Impact Value® (MIV®). Our latest report dives into the strategic moves behind these numbers, shedding light on how Celebrity,Influencer and Media Voices amplified Coperni’s runway performance. Kylie Jenner’s presence alone brought in $1.6M MIV through Instagram posts, underscoring the potent impact of celebrity influence. In addition to Kylie’s influence, Coperni's collaboration with Disney Paris and Swarovski magnified its brand visibility, showcasing the benefits of strategic partnerships in luxury fashion. Social media, led by Instagram, emerged as the most influential channel, contributing 81% of the total MIV and proving that visually captivating content remains critical for engaging fashion audiences worldwide. While media garnered the most MIV from sheer volume, influencers and celebrities stood out for their efficiency, achieving higher average MIV per post. For brands, this insight speaks volumes: quality over quantity can drive substantial results. As we continue to analyze these dynamics, it’s clear that combining visual appeal with the right partners and Voices is an unstoppable formula for success in today’s digital age. Access all of our SS25 reports to uncover the full data→ https://lnkd.in/dtyTfFVQ #CoperniSS25 #FashionInfluence #MediaImpact #BrandPartnerships #DigitalStrategy #FashionMarketing #Launchmetrics

A recent report from SponsorUnited reveals that 29% of brands currently in the endorsement space entered within the last 12 months, with cosmetics and apparel leading the charge. Perhaps unsurprisingly, influencer-driven follower growth outpaced traditional celebrities with platforms like TikTok and YouTube driving massive gains. 📊 But, diving into the influencer-verse can be confusing and fraught with risk. Make sure your approach and strategy are carefully planned. In the meantime, you can check out the full breakdown here: https://lnkd.in/d93VK_Cw

Rare Beauty has almost 11 million followers between Instagram & TikTok in <4 years.   It has a consistent engagement rate above 8% in TikTok – significantly above the industry standard. In 2023, Rare Beauty ranked second on its list of the top cosmetics brands among Gen Z, behind mass-market juggernaut E.l.f. and above Maybelline, L’Oréal, and Fenty Beauty (Piper Sandler).   Here is a breakdown of the 5 pillars the brand uses to build authentic relationships with its customers:  💥 Data analysis of Selena Gomez's unique social media perception to craft its brand's personality and identity 💌 Clear and value-aligned messaging and execution 🧜♀️ User-generated content that’s diverse, authentic, and customer-centric 🦋 Community and data-driven product development 🌱 Tangible & measurable impact Click the link below to get access to the full article 🦉 . P.S.: If you know of any other company or individual pioneering ambitious projects in the industry, feel free to drop a message with their name 🐼.   #MentalHealthAwareness #Inclusivity #CommunityBuilding #RareBeauty

Curious about the Top Beauty Brand trends of 2024? Rare Beauty has taken the top spot for the second year in a row, followed by Fenty Beauty and Sol de Janeiro. Holidays, contests and giveaways, and famous brand ambassadors are all effective strategies for beauty brands on social media. According to the latest data, Rare Beauty, Huda Beauty, and Sol de Janeiro are the top beauty brands on Instagram, while Rare Beauty, Fenty Beauty, and Sol de Janeiro are the most popular on TikTok. Facebook has become the least relevant channel for beauty brands in 2024, with very low engagement rates and brands posting less frequently. While TikTok is the most engaging channel for beauty brands, social media engagement rates for beauty brands are down across all channels compared to last year. Stay ahead of the curve and keep an eye on the latest beauty trends to ensure your brand stays relevant and engaging on social media. #beautybrands #socialmedia #trends https://lnkd.in/eScN2miF

As a marketing major, I wanted to share my thoughts on the latest collaboration between Chamberlain Coffee☕️ and Tequila 818🥃 on their limited-edition espresso martini bundle☕️🍸 ! 🎉 🎯 Targeting Gen Z with precision, this partnership has done it perfectly! Here's why: 1️⃣ Cultural Relevance: Gen Z appreciates authenticity and experiences. By joining into the rising trend of espresso martinis and the excitement of limited editions, Chamberlain Coffee and Tequila 818 are directly speaking to this demographic. 2️⃣ Influencer Power: Chamberlain Coffee, whose face is social media influencer Emma Chamberlain, has a strong hold on Gen Z's attention. By collaborating with Tequila 818, co-founded by Kendall Jenner, they've created a turning heads collaboration that's hard to ignore. 3️⃣ Brand emotion: Both Chamberlain Coffee and Tequila 818 convey a vibe that Gen Z relates to – trendy, bold, and unapologetically authentic. By supporting these brands, Gen Z consumers are not just buying a product; they're buying into a lifestyle. In summary, this collaboration isn't just about selling a product; it's about creating an experience. It's about discovering the desires of Gen Z and creating something they didn't even know they wanted – until now!  🚀☕🍸 #MarketingGenius #GenZMarketing #CollaborationGoals

Enhanced Brand Credibility through Celebrity Partnerships. Ever wondered how toy brands boost their credibility through celebrity collaborations? Discover the secret to enhancing brand trust and authenticity by partnering with well-known figures. Uncover how these strategic alliances shape consumer perceptions and drive brand loyalty! https://lnkd.in/eKFzWrPd #CelebrityPartnership #InfluencerMarketing #marketingStrategy #ToyTrends #Collaboration