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Case studies provide invaluable insights into successful marketing strategies, offering a detailed look into what works and why. In the case of Baileys, an iconic liquor cabinet the objective was clear: to attract a younger, more diverse audience to a traditionally older brand by leveraging a new product, Baileys Chocolate. The strategy focused on creating a playful and sensorial experience, tapping into cultural relevance through partnerships with influencers like Amaury Guichon. The results were impressive, with Baileys Chocolate becoming the #1 new product on Drizly in Q3, driven by a launch campaign that generated over 751.2 million earned media impressions and a 91.8% increase in demand post-launch. This case study highlights the power of innovative storytelling and strategic partnerships in transforming brand perception and driving consumer engagement. What strategies could your brand borrow from Baileys Chocolate's campaign to better resonate with a younger, diverse audience in today's competitive market? #wherelogicmeetsmagic #mediaandmarketingcasestudies ##MarketingStrategy #BrandInnovation #CaseStudySuccess #DigitalMarketing #ConsumerEngagement

What makes for a successful influencer collaboration? In 2024, one of our favourites was CeraVe’s Super Bowl spoof with Michael Cera — a masterclass in creative marketing 🏈 However, brands can sometimes overlook that influencers are individuals with beliefs and actions that might misalign with campaigns. Adidas learned this the hard way this year with Bella Hadid’s SL72 partnership, where the shoe’s historical weight dampened the collaboration’s impact. Check out the highs and lows of 2024's influencer collaborations👇 #InfluencerMarketing #GenZ — Thred Media is a Gen Z consulting agency focused on primary research, impactful campaigns, and co-creation strategies. We are a strategic partner to some of the world’s most recognizable brands 👉 https://lnkd.in/eYzy2vPT

Brand Awareness and Its Impact Brand awareness is the foundation of strong brand equity. It’s about how familiar consumers are with your brand. Higher awareness translates to better recognition, leading to increased sales. For instance, Coca-Cola’s global recognition is a result of consistent branding efforts. Improving brand awareness can be achieved through social media engagement, influencer partnerships, and targeted advertising. The key is consistent messaging that resonates with your audience. #BrandAwareness #BrandEquity #MarketingStrategy #MKTG1113

What makes for a successful influencer collaboration? In 2024, one of our favourites was CeraVe’s Super Bowl spoof with Michael Cera — a masterclass in creative marketing 🏈 However, brands can sometimes overlook that influencers are individuals with beliefs and actions that might misalign with campaigns. Adidas learned this the hard way this year with Bella Hadid’s SL72 partnership, where the shoe’s historical weight dampened the collaboration’s impact. Check out the highs and lows of 2024's influencer collaborations👇 #InfluencerMarketing #GenZ — Thred Media is a Gen Z consulting agency focused on primary research, impactful campaigns, and co-creation strategies. We are a strategic partner to some of the world’s most recognizable brands 👉 https://lnkd.in/eYzy2vPT

As the influencer landscape evolves, brands are redefining their creator partnerships. Our clients Pepsi Lipton and King are leading the charge by bringing creators into the fold early, setting a new standard in co-creation. Lipton Ice Tea’s approach⟶ “Influencers having a seat at our creative development table has yielded fantastic results because they get to know the brand in the same way as you, but through the lens of their audience,” says Victoire Binet (MSc), Pepsi Lipton. King’s strategy⟶ “Our goal is to create partnerships that are genuinely beneficial for both the creators and our brand, which in turn is beneficial and entertaining for our players,” says Luken Aragon, King. Discover how brands are striking the balance between creative freedom while staying true to core brand values in Marketing Week. #InfluencerMarketing #CreatorEconomy #Creators

When a Lipstick Sells Out in Minutes, You Know the Hype is Real – L'Oréal Paris has once again proven the power of strategic marketing and star influence by turning their latest launch into a viral hit!✨ Here’s what made this campaign a success: —Perfect Timing: Launched at Paris Fashion Week, where all eyes are already on trends. — Influencer Power: Alia Bhatt’s strong social presence helped the campaign reach millions. —Scarcity and Urgency: The limited edition with her signature made it exclusive and highly sought-after. Marketing isn’t just about selling products; it’s about telling stories that resonate and inspire action. What are your thoughts on viral marketing and influencer collaborations?💬 #ProductLaunch #LOréal #AliaBhatt #MarketingInnovation

The Rise of Celeb-Powered D2C Brands: When Personal Branding Meets Product Category ⤵️ If you are on social media its likely that you might have seen ad by SuperYou Protein wafer, by Ranveer Singh, which is the latest entry in the pool. Not long ago, influencers Logan Paul and Mr. Beast started this trend with their drink and snack brands. Why does this work?  1️⃣ Celebrity-backed brands generate 3x more initial interest compared to traditional launches. 2️⃣ D2C brands saw a 45% growth in consumer engagement in past year.  It's simple: authenticity + massive followership = instant market penetration. What do you think about this trajectory? #D2CBrands #InfluencerMarketing #FutureOfCommerce #PersonalBranding #MarketingInnovation

This year's Coachella brand activations were unremarkable— but poppi is the exception. Poppi flew Alix Earle out to Coachella to promote their newest lemon-lime flavor. Here’s why "Coach-earle-a" was the best activation we've seen all weekend: 🌵 Instead of inviting multiple influencers with no connection to each other, Poppi specifically invited Earle and her friends to cultivate a more cohesive energy for content creation. 🌵 More isn't always better. Poppi dared to do things differently by investing heavily in just one influencer that they knew would make a significant impact. 🌵 Poppi leveraged Coachella to specifically promote their new product launch, making the activation way more intentional and focused than typical brand awareness ploys. What do you think the best Coachella brand activation was this year? Tell us in the comments below. #coachella #alixearle #influencermarketing

🌟🍪 Michel & Augustin's Success with Skeepers Elevating Brand Awareness Discover how Michel & Augustin, the baking and pastry making brand, leveraged micro-influencers to amplify their brand awareness and promote their latest product with Skeepers. 🎯 Michel & Augustin's Challenge: Boost visibility and engagement for their new cookbook and connect authentically with their audience. 🤝 Solution: Michel & Augustin partnered with Skeepers to organize a competition via Skeepers influencer platform. Influencers with over 3,500 followers, aged 23-40, based in France, and active on Instagram, posted about the competition, driving: 🔹 Enhanced product visibility 🔹 Increased brand awareness 🔹 Improved engagement “At Michel et Augustin, we decided to keep as much of our influencer marketing in-house as possible. However, we could not manage everything without a tool like Skeepers’ influencer solution. The platform enables us to personalize everything.” - Carole Cottard, Head of Internal Communications at Michel et Augustin. Interested to learn more about how Skeepers enhanced Michel & Augustin's influencer strategy? ✨ 👉 Read the full case study in the comments below 👇 #InfluencerMarketing #Skeepers #MichelEtAugustin #BrandAwareness #CommunityEngagement

Did you know Sézane achieved $29.7M in Media Impact Value® (MIV®) this October? The holiday season is not just about sales, it’s a chance to build lasting impact for your brand. With marketing investments at their peak, how can you ensure your strategies deliver ROI? Success lies in leveraging the five key Voices—Media, Owned Media, Influencers, Celebrities and Partners, that shape consumer perception. In our latest ABM rankings, we analyzed five premium fashion brands that excelled in October by using the right Voices:  - Sézane: Leading the ranking with $29.7M in MIV, driven by a strategic selection of Influencer and Celebrity Voices. Collaborations with Jenna Tropea ($369 in MIV) and actress Kelly Rutherford ($89K MIV) amplified their US presence.  - Massimo Dutti: Maximized impact through Media Voice, generating $10.5M in MIV with placements in Vogue and Mujerhoy.  - Comptoir des Cotonniers x UNIQLO: Harnessed Partner and Owned Media Voices to drive $128K MIV for their fall collaboration. Are you strategically using the right Voices to amplify your holiday campaign? Dive into the full rankings → https://lnkd.in/dXSFWqBe #HolidayMarketing #DataDrivenStrategies #LaunchmetricsInsights #ABMrankings #MediaImpactValue #MIV