MBA Student at IIM Lucknow (IPMX Co '25) | Experienced in Digital, Content, and Brand Marketing Strategy | Podcast Producer
1 robin doesn't make spring. 1% millet doesn't make health(y). Came across an interesting term by Sumant Bhattacharya called "health-washing" - think greenwashing but for food. From the recent story about Bournvita being a sugar-laced milk additive, to FMCG brands adding a minor percentage of nuts/dried fruit/healthy grains etc. to their products to make them 'seem' healthier, there is an increasing awareness among consumers about what is being sold to them in the name of healthy options. But are brands really listening? And the bigger question to me is, what role do marketers play here? #productmarketing #branding
𝗛𝗲𝗮𝗹𝘁𝗵 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗯𝗶𝗴 𝗮𝗻𝗱 𝗯𝗶𝗴𝗴𝗲𝗿 𝗹𝗲𝘃𝗲𝗿 𝗶𝗻 𝗳𝗼𝗼𝗱. It was ITC that took the lead on millets with its Mission Millets initiative. Aashirvaad has a millet dosa mix, Yippee has millet-based noodles and pasta, Sunfeast has millet-based cookies and Bingo has millet-based snacks. And now McDonald’s has come-up with multi-millet bun. While the CFTRI collaboration does add weight, the 𝗹𝗶𝘁𝗺𝘂𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘁𝗵𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗳 𝘁𝗵𝗲 “𝘄𝗮𝗵𝗶 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱’𝘀 𝘄𝗮𝗮𝗹𝗮 𝘀𝘄𝗮𝗮𝗱” undoubtedly. Let’s see who jumps in next on to the millet bandwagon. #health #food ITC Limited McDonald's ---------- 👉👉 I dig and do brand, digital and content strategy. Views expressed are personal.
