Proud to finally share what has kept us busy for so long. #notalonelyjourney travel guide collection. One of the most challenging projects of my career, but also one of those that is really worth it. Thanks you VML HEALTH VML and Biogen for this precious opportunity. 'Not a lonely journey' travel guide for SMA patients is really managing to change the perception of this rare and life-threatening disease, by activating the great, measurable #powerofemotions and by creating identification. Because there are no borders if we choose not to build them. Neither in health, nor in creativity. #RareDiseaseDay #VMLHealth #WorkThatMatters #HealthcareMarketing #PharmaMarketing #Healthcare #Pharma
Spinal Muscular Atrophy (SMA) is a disabling and rare neurodegenerative disease that affects daily basic activities like the ability to move, eat or get dressed. To help healthcare professionals appreciate the full potential of their SMA patients, and to inspire them to push the boundaries of what they think is possible, we’ve partnered with Biogen to create a world-first: the “Not a Lonely Journey” collection of travel guides. Co-written with SMA patients, creative writers, scientific writers, and international travel journalists with credits in Vanity Fair, we’ve uncovered and catalogued exciting and accessible adventures for SMA and wheelchair travelers, proving that patients can experience more than just therapeutic journeys, but real and memorable journeys. The guides show what’s possible when we work in partnership with highly engaged patients to find solutions that help improve lives. Check out the journey we went on, and why, here. #RareDiseaseDay #VMLHealth #HealthcareMarketing #PharmaMarketing #Healthcare #Pharma #WorkThatMatters
Proud to have participated in this important initiative! Thank you to have involved Blackball.tv