Sonopress GmbH’s Post

🌟Our CEO Markus Schwarzer was recently interviewed by A&R Worldwide for their newsletter about his background, Cyanite, and the future of AI in the music industry. Here are some key highlights from the interview: 🎧 Music Moments: “It all starts with a Music Moment – this intimate experience when a song serendipitously fits perfectly with how you are feeling and what you are doing.” 🤖 AI and the future of the music industry: “AI will infiltrate every little step of the music industry and will change how we work with and for music. In sync, the traditional music industry will be challenged by genAI. It is cheaper and easier to obtain – two big factors. The music industry can only counter that with AI, to make the process of how we find and then license songs much easier.” 🚀 What drives Cyanite: “We are driven by exploring, finding out, pushing the boundaries, and imagining new music experiences. We not only want to improve what is already there. We want to go beyond that and bring our own vision of the new music industry to life!” 🎹 Emerging GenAI trends: “Building genAI as the advancement of instruments rather than artists is something I find exciting. Enabling more people to express themselves and their creativity is contributing to making the world a better place.” ⚖️ Ethics of AI: “We are aware of the bias coming from both the data as well as the team that is building it. We are striving every day to minimize errors by showing our algorithms to a diverse audience, but we are also aware that the AI will never have full parity.” You can read the full interview here: https://lnkd.in/ddeNgi5B Markus will also be appearing on a panel at MUSEXPO next week in Los Angeles 🇺🇸 🎶 You can find the full schedule here: https://lnkd.in/d_D3EZbQ #Cyanite #AI #Innovation #MUSEXPO #MusicIndustry #Artists

Vinyl Revival: Why are people ditching digital for a tactile experience? 🎵 Join us as we explore the resurgence of vinyl records and its fascinating implications for the supply chain. From warehouses to doorsteps, discover how the demand for tangible music experiences is reshaping the logistics landscape. https://lnkd.in/gdd2VRuJ #VinylRecords #Logistics #SupplyChain

I am very proud to share Warner Music Group's 2023 ESG Impact Report - Making Impactful Music. Music has the power to connect, uplift, and heal - and a major music company has the power to drive industry-wide change and ripple effects across society. This report highlights the many ways that Warner creates impact for our people, communities, and the environment - from improving our own operations to galvanizing the industry. We highlight impact across 3 key topics: 1) Empowering our people and creative talent - including our focus on artist & songwriter diversity and mental health, as well as our renewed energy toward employee learning & development, industry-leading benefits, and workplace experiences 2) Using our scale and influence for good - including our focus on responsible AI in the music industry, our advocacy efforts with Protect Black Art, and the support of inspiring non-profits like Gender Amplified and Harmony Program that support music and diversity in the industry 3) Reducing our environmental footprint - including the announcement of our new commitment to 100% renewable energy in our offices by 2030, our new partnership with MIT/ Livenation/ Coldplay to understand and reduce the environmental impact of live concerts, and the foundation of the Music Industry Climate Collective Read more below! https://lnkd.in/eSDnEx6V

Happy to share that we have a chapter on Sound-Based Interaction that just came out! It's part of a new Human-Computer Interaction (HCI) textbook series, which in 90 chapters cover much of the HCI discipline. This chapter was co-written by Charles Reimer, Valérian Fraisse, Catherine Guastavino, and Marcelo Wanderley. • This chapter focuses on different aspects of sound interaction ranging from how we hear, how we create, and the technologies that we use to interact with sound in different contexts. • Three different contexts of uses are used to illustrate a wide range of users and areas of application. This includes: ◦ interactive soundscape planning of public spaces, ◦ interacting with sound installation, ◦ music interaction with digital music instruments (DMIs). • Each section highlights the needs of the users and discusses user experience evaluation, shining a light on the wide range of disciplines that sound interaction can have an impact on. This concludes with a discussion of current challenges and tips to support future innovation with sound. Link to chapter: https://lnkd.in/eW7ghYKU Hope you’ll check it out! 🎶 The series has so far received positive reviews by Ben Shneiderman (University of Maryland) and Don Norman (author of "Design of Everyday Things" and "Design for a Better World").

Ready to go retro? Gen Z’s obsession with audio cassette tapes has sparked a trend. Mega-stars like Taylor Swift, Kelsey Musgraves, and Olivia Rodriguo all release music on the plastic rectangles to the delight of Zoomers. Interestingly, the music storage medium of yore was once "... a triumph of electrical, mechanical, component, and production engineering.” In fact, many companies still use magnetic tape for low-cost, offline, archival storage. New formats—like the linear tape-open (LTO) format— offer a powerful, scalable, adaptable format optimized for high capacity, maximum storage density, and performance. While we don’t miss the manual rewind, fast forward, and pause required to play, it’s cool to see the humble audio cassette tape evolve to keep pace with changing technology and flourish in the process. And a shout out to the editor Bill Schweber for taking us back to our mixed-taped youth of the 80s! https://lnkd.in/gazurT2Q #Analog #Retro

Inside the Minds of ePDA 2023 Winners: Yun Li Discover the innovation behind Shenzhen Mooer Audio Co., Ltd.'s award-winning Tone Capture Guitar Pedal! Designed by Yun Li, this groundbreaking tool is changing the game in music technology. Want to know what inspired this design? 🌟 Dive into our exclusive interview with Yun Li and learn more about the journey to winning the ePDA 2023. 👉 Read the Full Interview: #ProductDesign #EPDA2023 #Innovation #DesignJourney #WinnersInterview

Music first, brand second. This can’t be reverse engineered. No matter how thorough a new artists’ marketing and branding might be, its authenticity that leads to real long term success. Artists who start with the brand first and find the music second, will always be caught out in the end. Because it’s consistency that builds a brand around an artist. Consistency in sound or personality or style. But a brand has to emerge from what’s already there. Otherwise, everything else comes across as disingenuous. Branding is an essential part of the modern music marketplace but it’s not the point. It’s about the music.

5 More Takeaways from Luminate’s Midyear Report: The Album Lives, Catalog vs. Current, Latin’s Disadvantage & More

The parallels between Napster's impact on the music industry and AI's effects on creative fields today are striking. Napster taught us that resistance without adaptation can leave an industry scrambling to recover lost ground. As generative AI reshapes music, art, literature, and media, both tech innovators and creatives must engage constructively. Collaborative frameworks, fair use debates, and licensing agreements can bridge the gap. The lesson? When technology and creativity build a future together, everyone benefits. Let’s not repeat the mistakes of the past but learn from them.

PHILISOPHICAL FRIDAY: Sustainability in the music industry🎵 isn’t JUST about the physical environment. It’s about finding fair mechanisms to incentivize the creation, curation and distribution of portable emotional impact aka art. It’s about the gathering of communities around that art in exchange for an artist or songwriters opportunity to make a STABLE living and minimizing the mental health challenges that many other types of entrepreneurs face due to the high degree of business risk. Trends have their place. New releases are the lifeblood of an ever adapting culture. Catalog is the timeless classics a society needs to thrive and connect for the long run. But the uncertainty baked in - the variance in outcome, is not sustainable. In systems design, there are control mechanisms that are about smoothing out the curve, adding complexity to avoid the effects of noise, variability AND INERTIA. Copyright/platform growth are the inertia, trends are the variability and the ever changing pool of content is the noise (while curation is the high and low pass filter to make it palatable)… A lot of it is powered by the hedonic treadmill of attention… An ecosystem is a natural system. Music creation is natural for humans. Perhaps it’s time to work on the system part a bit more… (Disclaimer: These are my own opinions and not necessarily of the company I affiliate with)