Sorted Communications Ltd’s Post

Deadlines are your creative best friends. As I went through the list of things I had to do before publishing my book. There was a little voice saying: “Next year will be fine. Come on man, just delay.” I had to snap out of it: “Procrastination, be gone.” This little exercise of listing all I had to do: - pulled me out of the creation mode - pushed me into the communication mode. Because I know if nobody hears about my book, all my work – starting and pushing through the messy middle – will be wasted. Whatever you’re building, don't be an "eternal editor" at some point you have to ship. Reverse engineer the end state. Put a date on it. Use that deadline to keep you accountable. Don't let procrastination be your friend. Get moving. ♻️ Reshare if you found this helpful

Fun. Useful. Clear. Short. Remember this acronym when publishing anything for today or tomorrow customers. Hire a brilliant writer and they'll follow this formula to help your business go with a bang.

This statement from the world-renowned writer, Javed Akhtar, blew my mind. He was speaking for writers, but this concept applies to marketers as well. Marketers are in the job of influencing people with their words. They need to learn the art and science of evoking the right references in their audience’s minds. They should know how to set up the right context or ‘atmosphere’ in their audience's minds so that their words evoke the thoughts and memories they intend to evoke. One way to develop this capability is by reading the masters of literature and understanding their wordplay. P.S.> Find the link to the video in the comments!

A good press release can help amplify your big news! Always make it clear why your news is significant and why people should care. Including quotes and photos makes it easier for a writer to put together a captivating story. End with a strong call to action that will keep people engaged in your work. Find more advice in our press release tip sheet: https://loom.ly/obBI8M8

I Want To Share Some Advice I Found To Help All Of You Aspiring Writers Beat The Problem Of Procrastination And Get Good Stuff Done Read this post and more on my Typeshare Social Blog: https://lnkd.in/eCWXHbqT

Start at the end is great advice. That's why, whenever writing a newsletter, I write these things down before pen hits paper: Goal: Insight: Angle: Then find a framework, and start writing. And that's why even my small clients see results like this:

Last week, a client received this beautiful reply to their newsletter. We've only written 6 editions, but still... ...a reader gave us the highest compliment: "I thought no one understood me but your words throughout these emails really mean a lot to me." I write a lot about the monetary benefits of sending emails: - Making more money from the traffic you already have - Automating sales through emails - and so on But the "impact" part of it often goes overlooked. This reader had no idea who my client was until 3 weeks ago. My takeaway? Some think having a ghostwriter makes your message impersonal. I disagree - The right writer can amplify your message and leave a bigger impact on more readers. Have a nice Wednesday :)

How are you going to spend your December? My plan: 1. Continue reviewing copy in my role as a Copy Chief for a big DR company. 2. Continue working with my 1:1 mentees. 3. Land only "perfect fit" clients. 4. Work on my own projects. 5. Rest more. I deserve it. What are your plans?

STRUGGLING WITH YOUR DRAFT? You're not alone! Every great writer starts with messy pages. The key? Embrace the process! Swipe through this carousel to discover why being "𝘣𝘢𝘥" is the first step to becoming great. #WritingJourney #WritersLife #AuthorAdvice #EmbraceTheMess #SummitPress

Did you miss Friday’s webinar?! 😲 Master marketer and copywriter Ben Settle revealed his simple framework for creating multiple income streams from your writing — while still keeping your client work, if you choose! We highly recommend you watch the replay here >> https://bit.ly/3ZDh9TV