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The recent scientific research on native ads reveals some counterintuitive yet crucial insights for marketers. This research challenges the conventional wisdom that native ads, by blending in with content, are more effective. It underscores the importance of not just driving clicks but ensuring those clicks lead to meaningful engagement. As marketers, it’s essential to continuously test and evaluate the actual impact of your ad strategies on user behavior and engagement.

🎓 Scientific research: Native ads often backfire They drive more clicks, but fewer engaged visitors 👇 🔬 Researchers analyzed 212,655 ad campaigns across 13,062 websites, along with field and lab experiments and found that: - People were 24.1% more likely to bounce when visiting from a native (vs a banner) ad - Making the average cost per engaged visit 16% higher for native ads - Largely because people were 19.6% more annoyed by the native ad 🧠 Why? - We’re more likely to click on native ads as they’re camouflaged as part of regular content. - But when we realize it’s an ad we feel deceived - This annoys us and puts us off - So we’re more likely to leave without buying 📈 If you use native ads: - Focus on the cost per sale or per impressions (CPM). The cost per clicks (CPC) can be deceiving - Consider testing more traditional banner ads 🎓 Want more science-based practical insights? Susbcribe to ariyh [dot] com

🎓 Scientific research: Native ads often backfire They drive more clicks, but fewer engaged visitors 👇 🔬 Researchers analyzed 212,655 ad campaigns across 13,062 websites, along with field and lab experiments and found that: - People were 24.1% more likely to bounce when visiting from a native (vs a banner) ad - Making the average cost per engaged visit 16% higher for native ads - Largely because people were 19.6% more annoyed by the native ad 🧠 Why? - We’re more likely to click on native ads as they’re camouflaged as part of regular content. - But when we realize it’s an ad we feel deceived - This annoys us and puts us off - So we’re more likely to leave without buying 📈 If you use native ads: -> Focus on the cost per sale or per impressions (CPM). The cost per clicks (CPC) can be deceiving -> Consider testing more traditional banner ads 🎓 Want more science-based practical insights? - Follow me - Hit the bell icon 🔔 - Subscribe to Ariyh, my newsletter

As 2024 progresses, here are some of the top pitfalls and hurdles to avoid for companies interested in native marketing. Read more: https://hubs.li/Q02qlhFW0 Post written by Joseph Burton, Forbes Councils Member.

The best performing ads blend in to stand out. 😎 Join us at the Sarajevo Marketing Summit for an in-depth look at how native advertising is transforming digital marketing, delivering up to 60% higher engagement than traditional ads. Ines Mihić will be sharing real-world examples, success stories, and expert tips to make your campaigns truly stand out. Don’t miss out - if you’re at the summit, join us to learn more or book a meeting with us for a deeper dive while we’re there! 👉https://events.linker.hr/ #SarajevoMarketingSummit #NativeAds #MarketingInnovation

In 5 years, we've managed multiple millions in profitable native ad spend. But the debate rages on: Are native ads ethical or just shady tactics? Some argue that native ads mislead by masquerading as regular content. The worst offenders use questionable practices like: · Faking celebrity endorsements · Biased "reviews" that conveniently hide the negatives · Failing to disclose it's a paid ad But others say they're legit: With clear disclaimers, native ads are simply another format to highlight a product's benefits through creative storytelling. When done properly, native ads provide transparent value as paid content. The ethical verdict? Ultimately, it comes down to the advertiser's approach. Our take ⬇️ Across 1000 campaigns, we've seen that native ads can drive genuine growth when used ethically: ✅ Clear "Sponsored" labels ✅ Honest discussion of pros and cons ✅ Never faking endorsements or reviews Prioritize those ethical principles and native ads can deliver real value to your audience. So what's your take - ethical or nope? 👇

🚀 Unlocking the Power of Multilingual Content Marketing! 🚀 In today's digital age, we all understand the importance of content marketing. But did you know how impactful your content can be if you present it in the language of your audience? My name is [Your Name], and I am a content expert who believes that language should not be a barrier, but a bridge. 🌐 Why Multilingual Content Marketing? 1. Global Reach: You can make your products and services globally accessible. 2. Enhanced Engagement: When you speak to your audience in their own language, engagement levels soar. 3. Trust Building: Receiving content in their native language helps users trust your brand more and boosts brand loyalty. My focus is on creating unique, culturally-relevant, and engaging content that resonates in every language and market. I believe in aligning every piece of content—be it blogs, social media posts, or website content—with local nuances and preferences. 🌟 Let’s Connect! 🌟 If you want your content to truly go global and ensure your brand voice is heard in every language, let’s connect and discuss how we can take your content marketing to the next level. #ContentMarketing #MultilingualMarketing #DigitalMarketing #GlobalReach #EngageYourAudience

That's exactly what native ads are 😍

While Native Articles are great for #SEO via backlinks, they shouldn't be overlooked for their effectiveness in #advertising. Check out this comparison done by Sharethrough, looking at consumer insights between banner ads and native content:

Native content is like a chameleon: it blends in seamlessly with the platform it's on. It's sponsored content that looks and feels like the organic content around it. Think of articles, videos, or quizzes that match the style and tone of the platform. Why is native content so effective? It's less intrusive and more likely to be engaged with by your audience. Want to learn more about creating native content? Drop a comment below! #nativecontent #sponsoredcontent #contentmarketing #digitalmarketing #socialmedia #advertising #marketingstrategy