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Wyzr is a consumer electronics brand owned by Reliance Retail, a subsidiary of Reliance Industries Limited How Reliance Wyzr Can Dominate the Consumer Electronics Market? 1. Debunking the Misconception: There's a common misconception that Indian consumers primarily seek cheap products. In reality, Indians value products that offer a balance between price and quality. If a product delivers superior features or quality, they are willing to pay a premium. A prime example of this is OnePlus, which disrupted the market by offering high-quality phones at competitive prices. 2. Product Differentiation: It's crucial to develop a product that offers more features and durability than existing market players. Simply replicating what's already available will not set Wyzr apart. 3. After-Sales Service: One of the major complaints against Indian companies is the lack of adequate after-sales service. This is where Wyzr can excel, positioning itself ahead of competitors. For instance, despite its high costs, Apple is renowned for its exceptional customer service, which enhances brand loyalty. 4. Brand Perception: There is a pervasive belief that Indian products are of lower quality. Wyzr can address this by first delivering top-tier products and second, pricing them competitively. A good example is Royal Enfield, which has established its brand name through consistent product excellence. 5. Understanding Consumer Needs: It's vital to tailor products to the specific preferences of Indian consumers. Boat, for example, capitalized on the fact that many Indians prefer bass-heavy music, designing their products accordingly. On the other hand, LG mobiles failed to resonate because they did not fully understand the local consumer's needs. 6. Avoiding Gimmicks: While flashy, gimmick features might generate initial interest, they can harm the brand in the long run by diluting the product’s core value proposition. Instead, focusing on quality and functionality will build lasting consumer trust. 7. Hero Products: Wyzr should initially focus on a hero product – one that not only drives high sales but also offers substantial profit margins in the Indian market. 8. Selling an Experience: Ultimately, the brand should focus on selling an experience rather than just a product. Creating an emotional connection with the consumer will build a loyal customer base #ConsumerElectronics #BusinessStrategy #MarketAnalysis #IndianMarket #ProductDevelopment #RelianceWyzr #Innovation

This level of Premiumization is Mind-boggling! I recently came across an article that left me utterly astonished. Almost every brand is now diving into the mass premium league faster than I at least expected. 🔺 Key Facts: 👉 Over 70% of new products from Hindustan Unilever in the past two years were premium. 👉 ITC Ltd saw a doubling in premium personal care launches, contributing 38% to division sales. 👉 Parle Products witnessed 60-65% of new launches in the premium segment. 👉 Smartphone models below ₹12,000 dropped from 370 in 2019 to 175 in 2023. 👉 Launches of premium smartphone models (above ₹20,000) increased from 120 to 175 in the same period. 👉 Companies like Dabur, Dabur, Emami, Samsung, LG, Xiaomi, Vivo, and Emami also joined the premiumization trend. 🔺 Additional Insight: 👉 Inflation and economic stress nudged brands toward premium offerings, which promise better margins and reduced competition. 👉 Additionally, it's important to consider that companies may be apprehensive about reaching a stagnation point in expanding their consumer base. 👉 Therefore, by focusing on the mass premium market, they can boost both their top and bottom lines without needing to target additional consumers. Share your thoughts on this paradigm shift. Follow me (Paras Doda) for more amazing content🚀 Save this post for later ✅ Repost to help others 🔁 #investmentbanking #finance #linkedin

“We don’t just create ads; we study them. Good ads have a lasting impact. It’s easy to make promises, but keeping them is challenging. We stand by our promises through difficult times, focusing on consumers rather than the product. Always promote features, not just benefits, and center your work around the customer. It should evoke joy, nostalgia, or dreams. Recognize how consumers feel about your brand, like Apple does globally, adapting to cultural nuances while maintaining consistent tonality.” — Arun Iyer, Founder and Creative Partner, Spring Marketing Capital at the 7th Edition of ET Now Iconic Brands of India 2024!   #IconicForAReason #ETNowIconicBrands #ETNOWIBI2024 #IconicBrandsOfIndia #Innovation #Sustainability #IndustryLeaders #BeIconic

💻Learn how top marketing leaders are building brand salience and trust with tech-savvy audiences 📱. Join Mayank Prabhakar, vivo India, Shivani Chopra, HP India, Udit Malhotra, MG Motors, and Sameer Mitha, 91mobiles for an insightful session at #PitchBrandTalk 2024. Watch Live: https://lnkd.in/dXpQ_-Ns "If you can streamline all communications to foster trust and authenticity in your messaging, consumers are more likely to trust your brand."- Mayank Prabhakar, Head of Digital Marketing, Vivo India "The first mark of a trustworthy brand is when you are not misleading your consumer"- Shivani Chopra, Marketing Head - PC, HP India "Automobile is a fairly fragile space if the product experience is bad. If you're stuck on the road, if you're not being taken care of, when you look at the brand tracks, the most important source of awareness is not TV, billboards, or digital. It's word of mouth. Your maximum car sales are coming from referrals. The leading principle while formulating the brand remains how authentic you are to the customer in your communication."- Udit Malhotra, Chief Marketing Officer- India, MG Motors #PitchBrandTalk2024 #MarketingInsights #GameChangingBrands #AdvertisingExcellence #MediaMinds #BrandStories #MarketingConference #InnovateAndInspire

COMPARATIVE ADVERTISING A common strategy used across various industries to differentiate brands and attract consumers. We all have seen various examples including “Pepsi vs Coca Cola” “Burger vs McDonalds” “Audi vs BMW”. India also jumped on to the bandwagon as we had seen various FMCG brands pitting against each other in advertising commercials. The latest addition to this trend that caught my attention was when “boAt” took a friendly dig on Apple’s airpods. This creative not only gives an edge to this emerging brand but also elevates it’s #brandpositioning by directly comparing itself to a World leader like Apple. I thought it was a Bold & Intelligent approach by boAt. Let me know your thoughts in the comments section below. Aman Gupta boAt Lifestyle #marketingminds #boat #apple #amangupta #appleairpods #comparativeadvertising #uniquemarketingcampaigns

🚀 Revolutionize Your Marketing Strategy! 🚀 Boost your market reach with PaySprint. 🔹 Branded UPI QRs and Soundbox: Fully branded UPI collection solutions for retailers and distributors. 🔹 Custom Payment Announcements: Promote products with every UPI sale. Seasonal jingles for campaigns like IPL and Diwali. 🔹 Lead the Digital Collection Revolution: Enhance brand goodwill and visibility in India's digital landscape. Let’s connect for a demo on how this innovative solution can benefit your brand! #MarketingStrategy #UPICollection #Branding #DigitalPayments #Innovation 📞 Contact us today! 🚀

An Example of Marketing Gimmick ???? Yesterday i went to a store to buy some really cheap quality earphones (around 50-60rs), and here's what i observed !!! Earphones packet had a logo of Jio . Does Jio makes earphones ? Ofc no. Then, WHY? Because, Everyone knows JIO but no one knows Octane. When i asked the shopkeeper he said !!!The primary buyer of earphones at this range are person who are not so educated and didn't use social media much. So when they see Jio’s Logo, a certain kind of trust is build(they wonder the product is manufactured by Jio itself) , and among the collection of several unbranded earphones they tend to choose this one. (Even i did the same). Lol. "Trademark gaya pani mein." chappak. Lets connect Ahyan Kamal ✅ #marketing #earphones #observations #gimmick #smart

🎉 Congratulations to Unilever's #Lux, Xiaomi India, #MDHMasale, Pizza Hut India, OnePlus, Mastercard, Voltas Limited - A TATA Enterprise, Patanjali Ayurved Limited, Flipkart, and Mondelēz International's #Oreo for making it to the top 10 in the Biggest Brand Movers list! Check out how these top brands performed between May and June 2024, based on positive movement across 13 brand metrics tracked by YouGov BrandIndex. View the top 10 brand's performance here 👉https://okt.to/HRP7Ka

Colour is the first thing we notice when we look at something. Then comes the shape or form, followed by images, words & finally textures or patterns. It obviously plays a very important role in registering a recall for #brands Read on to know my thoughts on #Red in this piece by Sneha Medda in Social Samosa #colour #colourtheory #colourpsychology #semiotics

It was an absolute pleasure to interview Shirish Agarwal Sir, Director Marketing, Samsung India. Sir gave us thought-provoking insights about brands, digital marketing, social media, target audience and personalization of content. Do watch the entire video. Please like👍,comment💬 share and subscribe. https://lnkd.in/gunTJNKk #Samsung #Marketing #DigitalMarketing #Brand #SocialMedia