South Shore Public Relations’ Post

With the advancement of AI, this is a fantastic time to be a PR professional. The possibilities are endless. Fellow business leaders, do you have questions about AI and how it relates to business communications? This is an excellent opportunity to ask a practicing PR professional about this topic or other general PR/Comms questions. #AMA #PRProfessional #AIandComms

An enlightening analysis on mastering executive profiling by Jamie Whyte and Adam Cox. Based on in-depth research benchmarking 100 CEOs across media and LinkedIn. Find the results and the framework for success at https://lnkd.in/eX8BUvpt.

🔑 10 Insights from Angela Scaffidi, #PROI Global Chair and Founding Partner & Global Chair of SenateSHJ, on the Evolving Role of PR Professionals - Featured in the MVP – Mediabrief.com - The Master's Voice Podcast. 1️⃣ A Changing Landscape: PR professionals are now at the forefront of tackling complex global challenges like misinformation, cybersecurity threats, and geopolitical dynamics. Angela emphasizes in the podcast that a proactive approach needs to be taken to guide leadership and engage stakeholders. 2️⃣ Beyond External Perceptions: Modern PR requires fostering a strong internal organizational culture. Listening and having meaningful engagement at all levels is essential for long-term success. 3️⃣ AI’s Role in PR: Angela highlights how AI enhances efficiency in research and content creation while stressing that human insight remains vital for strategic decision-making. And that an ethical approach to AI integration in to the workplace is key. 4️⃣ Empowering Through Technology: Angela advocates using AI as a tool to empower professionals, not replace them. Balancing technology with human expertise is critical. 5️⃣ The Power of Collaboration: Angela underscores the value of inter-agency collaboration through networks like PROI Worldwide, enabling agencies to share expertise and lead in the communications field. 6️⃣ Leadership Lessons: Angela shares her philosophy of building agency cultures rooted in humility, curiosity, and collaboration—values essential for thriving teams. 7️⃣ Honoring Global Leaders: Angela celebrates PR icons Madan Bahal, Clare Parsons, and Noel Turnbull, praising their dedication to giving back and shaping the PR industry. 8️⃣ Purpose-Driven Leadership: Angela’s work with charitable organizations reflects her commitment to community service, shaping her leadership style and professional outlook. 9️⃣ Resilient Cultures: Building a strong agency culture requires aligning values and expectations. Angela emphasizes nurturing long-term client relationships and supporting staff growth. 🔟 Future-Ready PR: Angela offers practical guidance on navigating reputation management and staying ahead in today’s dynamic communications landscape. Check out the full podcast on the link below. #PRLeadership #PurposeDriven #AIandPR #Collaboration #ResilientCulture #PROIWorldwide

🚀 As we approach the end of the year, most companies are drafting their 2025 communications plans. Is your plan maximising the power of Media Relations and CEO Engagement? 🎤 A successful communications plan doesn’t just focus on what you say — it prioritises how and who delivers your message. This is where Media Relations and Media Engagement are crucial. 📣 Why is Media Relations a Must-Have for 2025? 1️⃣ Credibility Boost: In an era of AI-generated content and misinformation, earned media from trusted outlets strengthens your brand’s authenticity. 2️⃣ Reaching the Right Audience: Media platforms help you connect with customers, investors, and partners in meaningful ways. 3️⃣ Owning Your Narrative: Proactively engaging with the media ensures you shape your story before someone else does. 2025 Trends to Consider: 🔹 Authenticity and Transparency will remain critical as audiences demand genuine communication. 🔹 AI and Tech Integration in content will rise, but human-centered storytelling will be essential to stand out. 🔹 Leadership Visibility will become even more important to build trust during uncertainty or change. Why CEO/MD Media Engagement Matters: 🧑💼✨ 🗣️ When the CEO/MD speaks directly to the media, it signals confidence, transparency, and strong leadership. Here’s why their involvement is key: Humanises the Brand: A relatable, visible leader puts a face to your organisation. Builds Trust: Executive interviews show accountability and openness, strengthening stakeholder confidence. Showcases Thought Leadership: A CEO/MD in the media positions your company as a forward-thinking leader in your industry. ✅ As you draft your 2025 comms plan, prioritise strategic media engagement and executive visibility. Equip your leaders with the right messaging and media training to make a lasting impact. Let’s make 2025 a year of influence, visibility, and trust! 🌟 💬 How are you incorporating media relations and leadership visibility into your 2025 strategy? #MediaRelations #LeadershipVisibility #CommunicationsStrategy #CEOEngagement #PR #2025Planning

Indian communication leader Megha Chaturvedi is today’s #WeLeadComms honoree. I am a results-oriented communications professional with a track record of collaborating with organizations to develop communication strategies that drive business objectives. In my close to 15 years of experience, I have seamlessly transitioned between consultancy and corporate roles, working with businesses across diverse sectors and sizes. And now, in my role as communications lead at Alstom, a leader in sustainable mobility, I work closely with C-suite leaders to shape and inform our communications strategy. My first 12 years were spent at leading PR agencies like Adfactors PR, MSL and Madison PR counselling clients like Amazon, Netflix, Audible, Tata Consumer among others, on positioning, crisis, issues management, marketing communications and advocacy. My expertise spans various aspects of communications, including corporate reputation management, crisis handling, integrated campaign planning, ESG and policy communications. I have also successfully overseen globally distributed and matrixed teams and businesses, collaborating with a wide array of diverse and multicultural stakeholders. What I like the most of my work is that no two campaigns or projects are the same and one often gets to think and execute outside the proverbial box. Also, every day brings new opportunities to innovate, connect, and make a meaningful impact, as summed up by the famous American Business leader, John Rockefeller, that “Next to doing the right thing the most important thing is to let people know that you are doing the right thing.” I excel in coaching and inspiring teams, devising, and implementing strategic PR initiatives, stakeholder engagement, cultivating new business prospects, and crafting compelling content across multiple platforms. My achievements include receiving multiple accolades and certifications for my exemplary performance and significant contributions to the field of PR. An ambivert, I am constantly educated by new trends, people, ideas, stories, hobbies, and places. I enjoy using my deep passion for addressing global warming through strategic communications that uphold the critically important objectives outlined in the Paris Agreement. I am an MBA in marketing and my current interests include reading case studies, listening to podcasts, reading, traveling and adventure sports like sky diving. ### Choosing a modern intranet or other communications technology is tough. That’s why we created TechVerified by Intactic. We are unbiased analysts and decision partners who help companies choose the right tech and offer discounts from over 55 vetted global partners. It’s simple—call us first to save time and money on #CommsTech. intactic.com techverifed.co preston@intactic.com

Today is #WorldPRDay and we want to celebrate and acknowledge the incredible profession that is PR. Let's take a moment to appreciate five PR pros we think you should be following for great insights, inspiration, and industry expertise: Priya Bates, ABC, MC, SCMP, IABC Fellow She’s an internal communication and workplace culture strategist dedicated to enabling, engaging, and empowering employees to build strength from the inside out. Gini Dietrich She's the CEO at Arment Dietrich, founder of Spin Sucks, and the creator of the #PESOModel©. She’s also the co-author of Marketing in the Round, and is the co-host of Inside PR, a weekly podcast about communications and social media. Martin Waxman, MCM, APR He's a digital and social media strategist, #LinkedInLearning instructor, communications expert with a PR and creative arts background, conducting AI research, writing a popular newsletter, and teaching at multiple universities. Molly McPherson She’s an APR-certified crisis management practitioner, who uses media culture knowledge to benefit clients and over half a million followers. She's an innovator in crisis communication, commentator, keynote speaker, ADWEEK Creative Visionary Award winner, and Forbes.com contributor. Jenni Field She's a business communications strategist, author, podcaster, and international speaker with over 20 years of experience working with organizations to help them understand the power of communications and navigate change. Here's to all the PR pros out there – keep shining, keep innovating, and keep making the world a better place through your amazing work. 🥂 #PRAndLattes #PublicRelations #PR #PRPros #PRProfessionals #MustFollow #Communication [Image: The text “It’s World PR Day. July 16” sits on a white background next to an illustration of a person holding a megaphone, surrounded by various media-related icons. The PR & Lattes logo is at the bottom of the image.]

PRovoke Media recently published its 2024 Comms Index report. While the study focused on senior in-house communications leaders in APAC, the findings apply to what we have seen in North America: Lead generation has emerged as the key business priority, as companies increasingly expect the comms function to demonstrate its value and impact. Of note: ℹ️ Lead generation has moved up to fourth place in business priorities. ℹ️ ESG has dropped to fifth place (social impact) and seventh place (environmental/climate) ℹ️ AI is rapidly gaining ground. Usage and familiarity have increased significantly. ℹ️ The budget for communication is contracting, and the perceived value of communication functions has decreased. ℹ️ Measurement and metrics remain challenging, as higher-value metrics like awareness and behavior change still rank behind media clippings. The findings also remind me of something I recently read from Gartner: 50% of marketing leaders cannot prove marketing's value to their enterprise due to skepticism and traditional beliefs. The precarious macroeconomic environment and the high expectations placed on marketing and communications will continue to be challenging. For agency and client leaders, we need to internalize these dependencies and their potential impact on our work to better guide and support our clients. Thank you, PRovoke Media, for your work. Paul Holmes Arun Sudhaman Diana Marszalek Maja Pawinska Sims Institute for Public Relations #agency #publicrelations #PR

Decoding the Ecosystem: Who are Your Stakeholders in PR? C-Suite leaders: Imagine navigating a crowded room without a map. Effective PR requires understanding your stakeholders – those impacted by, and who can impact, your organization. Who are they? ✅ Internal: Employees, executives, and even disgruntled interns (remember Milton in Office Space?) can be vocal advocates or silent detractors. ✅ External: Customers, investors, media, industry analysts – even your competitors (think: frenemies)! Why it matters: ✅ Targeted communication: Understanding stakeholder needs allows for tailored messaging that resonates with each group. ✅ Risk mitigation: Proactive engagement with stakeholders can prevent crises before they erupt. ✅ Building alliances: Fostering positive relationships with key stakeholders creates a network of support for long-term success. The Challenge: Identifying and prioritizing stakeholders can be complex. But remember, it's not about having the most followers; it's about building genuine connections with the right ones. The Question: How are you mapping your stakeholder landscape? Share your strategies in the comments! #PR #StakeholderEngagement #CSuiteInsights

The C-Suite's Untapped Asset: Rethinking PR in 2024 In a world saturated with information, reputation is the ultimate differentiator. Public Relations (PR) is more than press releases; it's the strategic cultivation of narratives that build trust and lasting relationships. But are C-Suite leaders leveraging its full potential? Beyond Headlines: A Holistic PR Approach Traditionally, PR focused on media relations. Today, it encompasses proactive stakeholder engagement, crisis communication, and brand advocacy. A well-defined PR strategy: Shapes public perception: PR narratives influence how audiences view your brand, impacting everything from customer loyalty to investor confidence. Informs strategic decision-making: Understanding stakeholder sentiment through PR insights allows for data-driven choices that resonate with your audience. Forges lasting connections: Proactive PR fosters trust and engagement with key stakeholders, building a foundation for long-term success. Quantifying the ROI of Reputation The impact of PR can be multifaceted, extending beyond traditional metrics. Let's explore innovative ways to measure its value: Brand sentiment analysis: Track online conversations to gauge public perception and identify areas for improvement. Increase in website traffic: Effective PR drives qualified leads through earned media placements and brand awareness. Improved recruitment: A strong employer brand, fostered by PR, attracts top talent, enhancing your competitive edge. The Call to Conversation PR is a strategic investment, not a cost center. As leaders, how can we leverage PR to build organizational resilience and achieve long-term success? Share your thoughts in the comments! #PR #ReputationManagemnt #CSuiteStrategy

In the dynamic world of Public Relations, success isn't reserved for those who have never faced setbacks. True victors are those who refuse to give up, regardless of the obstacles they encounter. Take the example of handling a major crisis. A well-known company faced a significant PR challenge when a product recall threatened its reputation. As PR professionals, we had to act swiftly and strategically. We crafted a transparent communication plan, engaged with the media, and managed customer concerns through timely and honest updates. It wasn’t the absence of the crisis that defined our success, but our relentless effort to turn the situation around. Another instance is launching a campaign for a new brand in a highly competitive market. Initial reception was lukewarm, and the client was on the brink of pulling the plug. But we didn’t give up. We revisited our strategy, conducted more in-depth market research, and reimagined our storytelling approach. The revamped campaign not only resonated with the target audience but also won several industry awards. It’s about learning from each misstep and continually pushing forward with innovation and creativity. In PR, the journey is filled with challenges, from managing crisis communications to crafting compelling narratives that resonate with diverse audiences. Each hurdle we face is an opportunity to learn, adapt, and grow stronger. It's not about never experiencing failure—it's about how we rise after each fall. It's about the relentless pursuit of excellence, the unwavering commitment to our clients, and the persistent drive to innovate and inspire. So, remember, in PR, as in life, champions aren't those who never falter but those who never surrender. Keep pushing boundaries, keep telling impactful stories, and keep transforming challenges into opportunities. #PRJourney #NeverGiveUp #PublicRelations #Success #Resilience #Innovation #challenges #Innovations #newlearnings #crisismanagement